Samsung has officially announced the arrival of the The Freestyle+, a new generation of its portable projector that promises to redefine the flexible entertainment experience. The announcement, made in the first days of January, precedes the renowned technology fair CES 2026, in Las Vegas, and reveals a device with 430 ISO lumens, which represents almost double the brightness capacity compared to its predecessor. The update maintains the cylindrical and versatile design, but raises the level of usability by incorporating a robust artificial intelligence system for real-time image optimization.
The device was designed to function as an autonomous media center, eliminating the need for external devices to access content. Integrado to your operating system, the projector offers direct access to streaming platforms, the free Samsung TV service Plus and the Samsung Gaming Hub, which allows you to play titles from major studios via the cloud. Embora does not have an internal battery, its compatibility with external power banks guarantees the portability that is the line’s trademark, allowing it to be used in different rooms or even in external areas.
The launch’s central proposal is to simplify high-quality projection in any environment. The combination of portability, improved brightness and intelligent automation positions the The Freestyle+ as a complete solution for consumers looking for versatility without compromising on performance, whether watching movies, playing games or giving presentations.
The AI revolution with AI OptiScreen technology
The big difference of the The Freestyle+ lies in its new AI OptiScreen technology, a complex system that uses artificial intelligence algorithms to completely automate image configuration. Este technological advancement eliminates the need for manual adjustments, which are often an obstacle in conventional projectors. The 3D keystone correction functionality, for example, analyzes the projection surface in real time and adjusts the four corners of the image so that it remains perfectly rectangular, even when the projector is positioned at a sharp angle or projecting onto an uneven wall. Somado To this, the continuous autofocus system uses sensors to detect any movement of the device, no matter how small, and recalibrates the sharpness instantly, ensuring that the image is never blurred. The wall calibration feature goes further, analyzing surface color and texture to adjust white balance and saturation, neutralizing unwanted tones and ensuring content colors are displayed as faithfully as possible. Finally, the Screen Fit detects compatible projection screens and automatically resizes the image to fit perfectly around its edges, providing a traditional television-like experience with minimal effort.
Visual performance with improved brightness
With an output of 430 ISO lumens, the The Freestyle+ directly addresses one of the main limitations of portable projectors: performance in dimly lit environments. Adopting the ISO standard (Organization Internacional to Padronização) for brightness measurement provides a more accurate and reliable metric compared to other units such as ANSI lumens or proprietary measurements. Isso allows consumers to compare the device’s performance more fairly with other models on the market and have a realistic expectation of its performance in scenarios other than complete darkness, such as a living room during the day with the curtains closed.
Despite the significant increase in brightness, the projector maintains Full HD resolution (1920×1080 pixels), which offers an excellent level of detail for projections of up to 100 inches. Support for HDR10+ technology complements image quality, expanding color range and contrast to display more vibrant and realistic scenes, with greater depth in light and dark areas. Essa combination of standardized brightness, sharp resolution and advanced color technology guarantees superior image quality for movies, series and games.
Immersive audio and integration with the Samsung ecosystem
The The Freestyle+’s audio experience is designed to be as flexible as its imaging. The device has an integrated speaker that emits sound in 360 degrees, filling the environment uniformly, regardless of where the projector is positioned.
The big news in terms of sound is compatibility with Q-Symphony technology. Esse feature allows audio from the projector to be synced with a compatible Samsung soundbar, making both devices work in harmony to create a wider, more detailed and immersive soundstage.
This integration strengthens the The Freestyle+’s positioning within the Samsung product ecosystem, offering users a simple way to expand audio capacity for a more complete home theater experience in larger rooms.
Improved interactivity and voice command
The Samsung also enhanced the projector’s interactivity with the Vision AI Companion, an evolution of the Bixby voice assistant. The new functionality allows for more complex and contextual interactions on the content being displayed.
Instead of being limited to basic commands, users can ask conversational questions about the movie or series, like “who is the actor in this scene?” or “what soundtrack is playing?”. Essa capability turns the projector into an intelligent content assistant.
Maintained design and portability
The The Freestyle+ preserves the cylindrical, compact and light design that was one of the main attractions of its previous generations. Seu integrated stand allows 180 degree rotation, making it easy to project images onto walls, ceilings or any other flat surface without the need for additional accessories. Essa positioning flexibility, combined with its portable format, reinforces its proposal of being a device that can be easily transported between rooms or taken to events and trips, adapting to different usage scenarios with extreme ease.
Main advances of the new model
The The Freestyle+ update focuses on refining the user experience through intelligent automation. Recursos such as 3D keystone correction for angular surfaces and autofocus that adjusts to movements are clear examples of this philosophy.
Additionally, image calibration based on wall color and automatic size adjustment for compatible screens eliminate technical barriers, making high-quality projection accessible to everyone. Essas improvements consolidate the device as a practical and powerful solution for modern entertainment.
Expectations for CES and the global market
The strategic announcement from Samsung days before CES 2026 aims to generate great anticipation for the live demonstration of the product during the event. The fair, which takes place between January 6th and 9th at Las Vegas, will be the stage for the reveal of all the technical details of the The Freestyle+.
Crucial information such as the final price, the exact pre-sale start date and complete specifications are awaited with great interest by both the specialized press and the consumer public.
The company has already confirmed that the global availability of the projector will occur in phases, with the launch scheduled to take place throughout the first half of the year, varying according to each region.
This launch aggressively positions the Samsung in the growing market for smart portable projectors, directly responding to the demand for devices that combine high performance, portability and, above all, an intuitive and uncomplicated user experience.
