The Omoda and Jaecoo brands, which operate under the control of Grupo Chery, have detailed an ambitious integrated mobility plan. The strategy, which aims to consolidate the global presence of automakers, combines significant technological advances with strong adaptation to local needs in the more than 64 markets where they already operate, including a special focus on Brasil.
Since its international launch, the brand duo has already surpassed the mark of 800 thousand units sold globally, an indication of the rapid acceptance of its products. Electrification is a central pillar of this growth, with projections indicating that more than half of sales by the end of 2025 corresponded to electrified vehicles, with some segments recording growth of over 600%.
The philosophy behind the new product offensive prioritizes the human experience in the daily use of vehicles. Smart features are designed to support drivers’ decisions in dense urban environments, without overwhelming them with an excess of complex functionalities, seeking a balance between technology and practicality.
Technology and convenience for everyday life
The Omoda and Jaecoo models are being equipped with advanced systems to simplify complex maneuvers in busy cities, a constant challenge for drivers. Recursos like the Assistente of Estacionamento Remoto and the Assistente of Estacionamento Automático transfer the parking task to the vehicle in limited space situations, increasing safety and convenience. Essas features are managed by a powerful 8155 chip and supported by a suite of 19 advanced driver assistance functions (ADAS). The integration of these systems not only increases safety, but also improves efficiency in daily urban travel. The Omoda 5 SHS model, for example, adopts a concept of adaptation to different routines, where its hybrid system automatically adjusts performance to offer a smooth or more dynamic drive, depending on the scenario and the driver’s needs.
Solutions designed for families and pets
Aware of new family configurations, the company is developing cabins that have international certifications for ecological materials, such as TÜV, ensuring a healthier environment for all occupants. The concern extends to four-legged family members.
One of the most notable innovations is “Pet Mode”, a function that maintains ideal temperature and ventilation conditions inside the vehicle when traveling with pets. Essa functionality directly responds to a growing demand among pet owners in urban areas, offering peace of mind and security.
Off-road capability and luxury comfort
The long-awaited Jaecoo 8 SHS-P is confirmed to arrive on the Brazilian market in the second half of 2026. The Este model was designed to combine advanced traction with luxury elements, making it suitable for use on varied terrains without sacrificing comfort.
The vehicle’s cabin will feature Nappa leather seats and a 540-degree panoramic vision system. Esses items raise the standard of safety and sophistication during off-road adventures.
Its Super Híbrido system was developed to provide high power and extended autonomy. Essa configuration balances robust performance with controlled power consumption, even in the most challenging conditions.
The panoramic view, in turn, assists in navigation in low visibility conditions, increasing the driver’s confidence on unpaved trails and when maneuvering in tight spaces.
Global expansion with regionalized production
Omoda and Jaecoo’s growth strategy seeks a careful balance between global expansion and a strong, responsible local presence. Para To ensure compliance with strict data protection standards, the company is implementing regional servers. Na Europa, compliance with GDPR is carried out through a legal controller based in Países Baixos, demonstrating the commitment to customer privacy. Grupo Chery obtained the highest international certifications in information security, such as DSMM Nível 4 at China and ISO/IEC 27701, standards that reinforce confidence in the company’s international operations.
Localized production is another fundamental pillar of this plan. The newly established factory in Barcelona, Espanha, represents the start of the brand’s European production, integrating local suppliers and generating jobs in the region. Essa decentralized approach significantly reduces the carbon footprint associated with vehicle transport. A similar strategy is being applied in Brasil, where negotiations for the installation of a production unit are at an advanced stage. Collaboration with local networks accelerates the implementation of market-specific requirements and supports sustainable development across different continents.
Research and development in focus
The company invests massively on multiple technological fronts, with a special emphasis on hybrid systems. The emphasis is on achieving high thermal efficiency and practical application in real-use scenarios, translating innovation into direct benefits for the consumer.
Recognition of this effort came with the inclusion of Grupo Chery in the Fortune China ESG list for two consecutive years and its presence in the Forbes ranking of sustainable companies. Essas distinctions reinforce the company’s commitment to responsible environmental and social practices.
Super Híbrido systems can deliver combined power exceeding 270 hp on some models, with an extended range in electric mode for everyday urban use. Combustion engines achieve thermal efficiency of up to 44.5%, an important milestone in the sector.
Launches scheduled for the Brazilian market
Throughout the year, three new super-hybrid models will be introduced on the national market, expanding the portfolio with options ranging from compact to larger vehicles. The Omoda 4 will arrive to compete in the compact SUV segment with an aggressive price proposition.
Meanwhile, the Jaecoo 5 and Jaecoo 8 will complement the lineup with a focus on families and capability for different types of terrain. Para support the expected sales volume, the dealership network is expanding and the parts distribution center will have its capacity doubled to speed up after-sales service.
Sustainability as a strategic pillar
Omoda and Jaecoo place sustainability at the center of their global operations, a commitment that is reflected from the choice of materials to production processes. The use of environmentally friendly materials and efficient manufacturing processes are an integral part of long-term planning, aligning commercial growth with environmental and social responsibility, reinforcing the brand’s vision for the future of mobility.
