This week, Samsung presented the Galaxy S26 Ultra, its new top of the line, at a global event held in São Francisco, at 10am local time. The device arrives to compete directly in the premium market with the iPhone 17 Pro Max, launched by Apple in September last year, which continues to be one of the best sellers in the high-performance segment.
The two devices focus on advances in hardware, artificial intelligence and mobile photography systems, promising to elevate the user experience in everyday and professional tasks. With 6.9-inch screens on both, they target consumers looking for power and versatility, but differ in aspects such as design and exclusive features.
While the Galaxy S26 Ultra focuses on innovations such as an integrated privacy screen, the iPhone 17 Pro Max stands out for its deep integration with the Apple ecosystem. Essa competition reflects the fierce dispute between Korean and American brands for dominance in the premium smartphone sector.
Pricing and storage options
The Galaxy S26 Esses values position the device as a competitive option in the local market, considering taxes and the current exchange rate conversion.
The iPhone 17 Essa greater storage flexibility suits users who need extra space for high-resolution files or heavy applications.
Design and finish
The design of the Galaxy S26 Ultra maintains similar lines to previous generations, but introduces more rounded edges for greater ergonomics. With a thickness of 7.9 mm and a weight of 214 grams, the device is made of aluminum, which contributes to a feeling of lightness without compromising durability. The available colors include traditional tones such as blue, black, white, silver, gold and light lilac, appealing to a public that prefers classic options.
In contrast, the iPhone 17 Pro Max brings a redesigned design with straight edges and a new orange color that has gained popularity among digital influencers. Medindo 8.8 mm thick and weighing 233 grams, it also uses aluminum in its structure, but emphasizes density for a more robust grip. Essa choice reflects Apple’s strategy of prioritizing visual integration with other brand products.
Both models are IP68 certified for water and dust resistance, ensuring protection in everyday situations such as rain or accidental falls. However, the Galaxy S26 Ultra includes the integrated S
Processors and performance
The Snapdragon 8 Elite Gen 5 processor, customized for the Galaxy S26 Ultra, represents a significant advance in energy efficiency and speed. Esse chip enables fluid multitasking, with notable gains in CPU, GPU and neural drive, supporting advanced AI features without overly relying on cloud connections.
On the other hand, the iPhone 17 Pro Max is equipped with the A19 Pro chip, developed in-house by Apple, which perfectly integrates CPU, GPU and Neural Engine. Essa architecture optimizes performance in native apps, resulting in a more cohesive experience within the iOS ecosystem.
Independent testing indicates that the Snapdragon excels in multithreaded tasks, while the A19 Pro shines in single-core operations and thermal efficiency. Ambas the solutions guarantee software updates for seven years, promoting longevity for devices.
The AI resources differ: Samsung integrates agents from Google and Perplexity, while Apple is committed to partnering with OpenAI via ChatGPT. Essas tools assist in image editing and vocal assistance, adapting to user preferences.
Sistemas de câmeras
The photographic set of the Galaxy S26 The larger aperture on the main lens allows for nighttime captures with more light, reducing noise in dark environments.
The 12-megapixel front camera now uses AI to enhance selfies, expanding a feature previously limited to the rear. Essa evolution improves quality in video calls and social networks.
On the iPhone 17 Pro Max, the three rear cameras have 48 megapixel sensors each, using the Fusion system to combine hardware and software. The final photos are optimized for 24 megapixels, balancing quality and saving space.
The 18-megapixel front camera includes Center Stage, which maintains focus on the user during movement. Esse feature is ideal for dynamic recordings such as vlogs or virtual meetings.
Both systems support 4K recording at 120 fps, but the Galaxy offers more optical zoom options, while the iPhone excels in stabilization.
Recursos de carregamento
The Galaxy S26 The box includes a 25-watt charger, and there is support for reverse wireless charging.
The iPhone 17 Pro Max, with a 5,088 mAh battery, supports up to 25 watts via MagSafe with a 30-watt USB-C adapter or more, reaching 50% in half an hour. The charger is also sold separately, in line with the sustainability trend.
Both offer standard wireless charging, but the Samsung system is faster in wired scenarios. The energy efficiency of the processors contributes to greater daily autonomy.
Innovations in privacy and calling
The Galaxy S26 Ultra’s privacy screen uses AI to block side views, enableable for the entire screen or specific apps. Essa function protects data in public environments, such as public transport.
The iPhone 17 Pro Max has no native equivalent, relying on external accessories for similar privacy. Ambas brands implement call filtering via AI, which answers unknown calls and transcribes information.
These features reflect growing concerns about digital security, making it easier to manage unwanted communications.
Conectividade e software
Both support 5G, Wi-Fi 7 and Bluetooth advanced, with the Galaxy using version 5.4 and the iPhone jumping to 6.0. One UI 8.5 software on Android offers extensive customization, while iOS 26 prioritizes optimization and privacy.
The Galaxy includes an ultrasonic fingerprint sensor, which is more accurate in wet conditions, versus the iPhone’s Face ID, which is fast in facial recognition.
Integration with ecosystems
The Galaxy S26 Ultra connects seamlessly with Samsung devices, such as tablets and wearables, via Galaxy AI. Essa integration makes file sharing and remote control easy.
The iPhone 17 Pro Max shines in the Apple ecosystem, syncing with Mac, iPad and Apple Watch. Recursos like Continuity allow continuity of tasks between devices.
Gaming and multitasking performance
In benchmarks, the Snapdragon 8 Elite Gen 5 achieves scores above 3.5 million in AnTuTu, beating the A19 Jogos demanding run fluids in both, with efficient cooling.
The iPhone optimizes graphics in App Store titles, while the Galaxy supports native Android emulators and apps.
Battery and autonomy
With 5,000 mAh, the Galaxy offers up to 31 hours of video, benefiting from the efficient processor. The iPhone, with 5,088 mAh, achieves similar results in mixed use, thanks to iOS optimization.
Recursos de IA aplicados
AI agents in Galaxy integrate Google and Perplexity for searches and edits. On iPhone, ChatGPT helps with creative and assistive tasks.
Sustainability and durability
Both use recycled materials and promise long updates. IP68 resistance is standard, with screens protected by advanced glass.
Market and availability
In the Brasil, the Galaxy arrives in March, while the iPhone is already available. Preços reflect premium positioning.
Accessory options
S Pen of Galaxy is exclusive, while the iPhone supports Apple Pencil on iPads. Carregadores and cases are sold separately.
The premium smartphone market continues to heat up, with these innovations driving sales. Consumidores evaluate priorities such as AI or ecosystem.
