Starbucks Coffee Japan has officially announced the details of the second phase of its seasonal line dedicated to cherry blossoms. The new series of products hits the market with a renewed aesthetic proposal, moving away from purely pink tones to incorporate light blue nuances, inspired by the spring sky. The items will be sold on the brand’s digital platform before reaching the shelves of physical stores.
The visual concept adopted for this stage was named “SAKURA Shines Mildly”. The designers’ intention was to capture the essence of petals dancing in the soft sunlight on a clear day. To achieve this effect, the products use sophisticated finishes, such as pearlescent textures, glitter applications and rhinestone details that react to ambient lighting.
Consumers interested in purchasing the pieces in advance will be able to access the chain’s official website from 8pm on March 3rd, following the local time zone. The launch in physical units spread across Japão will take place the following morning, March 4th, following the regular opening hours of each establishment.
The collection encompasses a variety of containers, including high-capacity thermoses, household mugs and tumblers. A notable feature of this edition is the inclusion of a voucher to exchange for a free drink when purchasing any main item in the line, adding value to the shopping experience.
Stainless steel highlights and functional design
Among the most anticipated items is the white stainless steel thermos bottle, with a capacity of 355ml. The product, priced at 4,750 yen, features a pearlescent coating that imitates the texture of a sea shell, including covering the lid. The body of the bottle displays a fluid pattern that resembles the movement of cherry blossoms, complemented by the vertically laser-engraved brand logo.
Double-wall vacuum insulation technology is standard across metal items in the collection. Esse technical feature ensures that drinks maintain their temperature, whether hot or cold, for prolonged periods. Functionality meets aesthetics, offering durability for everyday use in offices or during urban commutes.
Another robust option is the stainless steel mug with lid, also 355ml, sold for 4,000 yen. The pearlescent matte finish serves as a base for delicate petal illustrations. The lid was designed for practicality and to prevent accidental spills, while the logo was strategically positioned for easy viewing.
Luxury items and shiny finishes
The greatest value-added piece in this collection is the stainless steel thermos cup studded with rhinestones, with a capacity of 473ml. Priced at 19,500 yen, the item stands out for the intense shine provided by the transparent and blue stones. The visual effect seeks to replicate the shine of sunlight, making the glass an object of desire for collectors and brand enthusiasts.
For those who prefer a more subtle shine, the 444ml bottle with light blue glitter is a 4,950 yen alternative. The body of the container receives a layer of glitter over the blue tone, creating depth in the design. The cherry blossom print complements the look, maintaining the thematic coherence of the “Shines Mildly” collection.
Thermal retention remains a strong point, even on items with complex external finishes. The internal structure is not compromised by adornments, guaranteeing the efficiency expected from a high quality thermal product.
Glass options and online exclusivity
The line also explores translucent materials, such as glass, to create three-dimensional effects. The light blue glass thermal tumbler, retailing for 3,500 yen, is specifically aimed at cold drinks. Ele has reliefs on the surface that form cherry blossoms, in addition to coming with a lid and straw, ideal for drinking iced teas and frappuccinos.
One of the most exclusive items is the heat-resistant glass mug, only available for purchase in the online store. Custando 3,400 yen, it features a finish that reflects the colors of the rainbow. The base of the mug has been molded into the shape of a petal, a discreet detail that reinforces the floral theme. The material withstands high temperatures, allowing the serving of hot coffees with elegance.
Assortment of blue thermos bottles
The light blue palette dominates several models of thermos bottles. A 473ml version, sold for 5,550 yen, features delicately painted flowers on a blue background, with the mermaid emblem embossed. The lid has a safety lock system, which requires sliding and pressing a button to open, preventing accidents inside bags and backpacks.
There is also a hybrid model, which combines the shape of a cup with the functionality of a bottle, including a carrying handle. With a capacity of 355ml and a price of 5,000 yen, this item has a pearlescent finish and glitter details on the handle, combining portability and style.
Accessories and final details
To complement the experience, the brand offers accessories such as a cherry blossom-shaped cup holder. Vendido for 2,000 yen, the item has glitter in its composition and a non-slip silicone base, protecting surfaces against humidity and heat. The design was designed to harmonize with any cup or mug in the collection.
The 355ml light blue medal mug offers a dynamic visual effect. For 2,850 yen, the consumer gets a piece whose pearlescent body changes appearance depending on the viewing angle. The highlight is the medal with the mermaid logo affixed to the front, giving a classic look to the modern product.
The strategy of dividing the launch between the online and physical environments aims to meet different consumer profiles and manage the high demand typical of spring collections. Product availability is limited, and the most popular items, such as the rhinestone cup and online exclusives, are expected to sell out quickly after sales open.
