Ukungqubuzana okungemnandi phakathi kwesihlabani somculo we-pop u-Justin Bieber nomculi we-R&B u-Usher phakathi nomcimbi wakamuva we-movie kuveze izinkinga ezingakaxazululwa kusukela esikhathini esidlule. Ukusebenzelana okufushane kudonse ukunaka komphakathi nabezindaba ezikhethekile, ikakhulukazi ngenxa yokuxhumana okungokomlando bobabili abaculi ababelana ngakho nomdidiyeli womculo u-Sean Combs, owaziwa nangokuthi Diddy.
U-Sean Combs okwamanje ubhekene namacala amaningi abucayi, okuhlanganisa ukushushumbiswa kwabantu ngocansi kanye nokukhwabanisa, okubeke bonke ababekade esebenzisana nabo ngaphansi kokuhlolwa okukhulu komphakathi.
Eminyakeni yokuqala yomsebenzi ka-Justin Bieber, u-Usher wadlala indima ebalulekile njengomeluleki wakhe, ethula umculi osemncane wase-Canada kumbuthano we-Sean Combs wethonya. I-Esse isikhathi manje sibonwa ngenye indlela abacwaningi nabalandeli, uma kubhekwa izambulo zakamuva mayelana nokuziphatha komdidiyeli ngemuva kwezigcawu embonini yokuqopha kule minyaka engamashumi amabili edlule.
Ukuqhelelana komphakathi kwakamuva phakathi kuka-Bieber nabeluleki bakhe bangaphambili kugqamisa isu elicacile lokugcinwa kwesithombe nokuvikelwa komuntu siqu phakathi kwehlazo lezomthetho eliqhubekayo.
Umlando wokubambisana embonini yomculo
Ubudlelwano phakathi kwalezi zibalo ezintathu buqale ngesikhathi u-Justin Bieber esemusha esanda kutholwa ku-inthanethi ngamavidiyo asekhaya. U-Usher ngokushesha wathatha ithalente elincane ngaphansi kwephiko lakhe, wenza izinkontileka namalebula amakhulu okuqopha futhi amethula kubaphathi abasezikhundleni eziphezulu embonini yezokuzijabulisa.
Phakathi kwalaba baphathi kwakukhona u-Sean Combs, ngaleso sikhathi owagcina isithombe esinganyakazisi njengengqalabutho ephumelelayo nomenzi wezinkanyezi womhlaba wonke. Umdidiyeli uchithe isikhathi esiningi nalo mculi osemncane, okuyiqiniso elabhalwa kabanzi kumavidiyo, izingxoxo kanye nezinto zokukhangisa kusukela ngaleso sikhathi somculo we-pop.
Namuhla, la marekhodi afanayo adala ukungaphatheki kahle futhi avame ukuhlaziywa umphakathi ukuze uthole izimpawu zokuziphatha okungafanele, njengoba iziphathimandla zijulisa uphenyo lwazo ezimpahleni zomkhiqizi nempahla yezezimali.
Ukuthula kwamasu kanye nezinto eziza kuqala emndenini
Njengoba ukumangalelwa kokuqala okubhekiswe ku-Sean Combs kwaba sesidlangalaleni, u-Justin Bieber wakhetha ukuthula ngokuphelele mayelana nalolu daba. Abamele umculi wezomthetho kanye nethimba lezobudlelwano bomphakathi bagcina isimo esiqinile sokungaphawuli ngophenyo lukahulumeni noma ubudlelwane bangaphambilini bomsebenzi nomdidiyeli.
Leli banga lamasu liqondana nesikhashana soshintsho olukhulu lomuntu siqu kumculi, osanda kwamukela ingane yakhe yokuqala nonkosikazi wakhe u-Hailey Bieber. Ukugxila ekwakhekeni komndeni okusha kube yinto ehamba phambili esemthethweni, esebenza njengesithiyo esingokwemvelo ngokumelene nezingxabano emhlabeni womculo.
Ukuthuthukiswa kophenyo lukahulumeni
Icala elihilela u-Sean Combs lazuza ama-contour aqinile ngemva kokuba abenzeli bombuso benze ukusesha nokushaqa ezindlini zakhe ezinkulu ezise-Los Angeles kanye ne-Miami. Lo msebenzi wamaphoyisa uholele ekuthathweni kwemishini kagesi, ama-hard drive kanye nemibhalo ephrintiwe manje eseyingxenye yecala elikhulu lobugebengu.
Abashushisi kuleli cala basola ukuthi umdidiyeli wahola inhlangano yezigebengu exhaphaza abantu amashumi eminyaka, esebenzisa amandla negunya lakhe embonini yomculo ukuze avale imilomo izisulu nofakazi. Amacala asemthethweni ahlanganisa ukuphoqelela, ukuthutha ngezinhloso ezingekho emthethweni kanye nokuvimbela ubulungisa ezindaweni eziningi.
Ukuqina kwamacala kubangele umphumela osheshayo we-domino emkhakheni wezokuzijabulisa, lapho ama-ejensi amaningana athalente nezinkampani ezinqamula ngokushesha ubudlelwano bezohwebo nezomuntu siqu ne-mogul. Imakethe yomculo ibhekisise kahle njengoba iziphathimandla zakha isisekelo sobufakazi becala elizayo.
Kumaciko athuthukiswe umsebenzi wawo umdidiyeli esikhathini esidlule, isimo samanje sidinga ukuqapha okukhulu ekubonakaleni komphakathi kanye nezitatimende kwabezindaba, sigwema noma yikuphi ukuhlangana okungahunyushwa ngokungeyikho yiziphathimandla noma umbono womphakathi.
Ukusabela ngemuva kwezigcawu zokuzijabulisa
Ukungezwani okubonwe phakathi kuka-Justin Bieber kanye no-Usher kubonisa isimo sokukhathazeka esigcwele umkhakha wezokuzijabulisa kusukela ekuboshweni kuka-Sean Combs. I-Agências yethalente, amafemu e-PR kanye namalebula amarekhodi amakhulu enza ukuhlola kwangaphakathi okuqinile ukuze kuhlolwe izinga lamaklayenti awo lokuchayeka kunethiwekhi yomkhiqizi. Isiqondiso esinikezwa amaciko amakhulu siwukugcina ibanga eliphephile kunoma yimuphi umcimbi noma ingxoxo yomphakathi ehlanganisa igama lomuntu ophenywayo, kuncishiswe ubungozi bokungcoliswa kwesithombe ngesikhathi sokuzwela okuphezulu kwezomthetho.
U-Usher, naye owayehlala eduze nomdidiyeli ebusheni bakhe, uzithola esesimweni esibucayi, kufanele ahlole imibuzo mayelana nesikhathi sakhe esidlule ngenkathi ezama ukugcina umsebenzi wakhe wamanje unjalo. Ukuguquguquka phakathi kwabeluleki kanye nabaqeqeshi embonini yomculo kuyinkimbinkimbi ngokomlando, futhi uphenyo lwamanje lwenhlangano ludalula ubungozi besistimu lapho amaciko asemancane evamise ukubekwa ezindaweni ezilawulwa abantu abanamandla ngaphandle kokugadwa okwanele okuvela kubabheki abazimele abasemthethweni.
Izinyathelo zomthetho eziqhubekayo
Inqubo yomthetho emelene no-Sean Combs isesigabeni sokuqoqa ubufakazi nokulalela ofakazi, inqubo ecophelelayo engathatha izinyanga ngaphambi kokufinyelela isinqumo esiwujuqu enkantolo. Iziphathimandla zikahulumeni zicubungula ngokuseduze amashumi eminyaka amarekhodi ezezimali, imilando yokuxhumana, izivumelwano zokugcinwa kuyimfihlo kanye nemiboniso yendiza yangasese ukuze kuqinisekiswe izinsolo ezenziwe ekubekweni kwamacala okusemthethweni. Ithimba lezokuvikela lomdidiyeli liziphika ngokuqinile zonke izinsolo, libeka izenzo zikahulumeni njengokushushiswa okungenasisekelo okusekelwe ebufakazini obungenasisekelo obuvela kubantu abafuna inzuzo yemali. Kodwa-ke, ijaji elibhekene necala lizinqabele izicelo zebheyili ezilandelanayo, lasho ingozi enkulu yokundiza kanye nokwenzeka kwangempela kokuphazamisa kofakazi, nokugcina umkhiqizi esitokisini esikhungweni sikahulumeni ngesikhathi kuqhubeka ukuqulwa kwecala. Ukuthuthukiswa kwaleli cala kuthembisa ukusungula izindlela ezintsha zomthetho zokuthwesa izikhulu eziphezulu emkhakheni wezokungcebeleka ziphendule, kuguqule indlela ezisingathwa ngayo izinsolo zokusebenzisa kabi amandla ezinkantolo.
Izinguquko kuzinqubomgomo ze-ejensi
Ukuqhubekela phambili kwalolu phenyo sekudala izinguquko endleleni izinkampani zokuqopha eziphatha ngayo imisebenzi yabaculi abancane. Protocolos Ukuqapha okuqinile, izimfuneko zokwelulekwa ngokwengqondo kanye nokuba khona okuyisibopho kwabanakekeli abazimele bezomthetho kuyasetshenziswa ukuze kuqinisekiswe izindawo zokusebenza eziphephile ezitudiyo zokuqopha.
Ukuma kwemidiya okukhethekile
Ukusabalala kwezindaba kwaleli cala kwamukele iphimbo eliyiqiniso neliphenyisisayo, liqhela ekuchukuluzweni okuvame ukuhlotshaniswa nezindaba zosaziwayo. Imithombo yezindaba eyinhloko ithumela izintatheli eziphenyayo ukuze ziqonde izici ezingokomthetho zamacala enhlangano kanye nokusebenza kwangaphakathi kwezinkampani ezixhumene nomkhiqizi.
Le ndlela ebucayi isiza ukucekela phansi amandla embonini yomculo, inikeze umphakathi umbono ocacile wezindlela ezivumele ukuhlukumeza okusolwa ukuthi kwenzeke isikhathi eside ngaphandle kokungenelela okufanele kweziphathimandla ezinekhono.
