Sony Interactive Entertainment announced the launch of the The Playerbase program, a community initiative that allows you to scan the appearance of dedicated fans to integrate them into PlayStation Studios games. The action begins with Gran Turismo 7, where a selected winner will have their facial image used as a character portrait for a limited time. The participant will also be able to create a personalized logo and the exterior look of a vehicle, which will be permanently added to the game’s highlights menu.
Additionally, the winner travels to Los Angeles with a companion to participate in a full scanning session at PlayStation’s visual arts studio. Registration requires a PlayStation account login and answers about experiences with the platform, including video interviews for the finalists. The program is open to players on Américas, Europa, Ásia, África, Sul and Austrália.
Selection process involves multiple steps
Interested parties need to fill out an online form with details about their relationship with PlayStation.
Selection includes response analysis and video interviews, in which candidates demonstrate knowledge and dedication to the brand.
A single winner will be chosen for the initial edition on Gran Turismo 7.
Prize details for the winner
The winner gets a trip to the studio at Los Angeles, where facial and body scanning takes place.
During the visit, he collaborates directly with the team of designers to define the fantasy logo and the vehicle’s paint job.
These custom elements remain available in-game even after the limited portrait period.
The portrait with the fan’s likeness appears in Gran Turismo 7’s menus, similar to other portraits already existing in the racing title.
Future expansion of the program
Sony indicates that Playerbase is not limited to this first case and plans to include fans in other PlayStation Studios titles in the coming months.
The initiative celebrates more than 30 years of PlayStation history and seeks to bring the community closer to the gaming worlds.
Additional details about upcoming editions have not yet been officially released.
Requirements for participation
Applicants must reside in eligible regions and have an active PlayStation account Network.
Registration began on April 7, 2026, with access via the official PlayStation website.
There is no cost to participate, but the selection process prioritizes fans who demonstrate an authentic connection with the platform.
- The program emphasizes the inclusion of elements created by the winner himself.
- Facial scanning generates the portrait used temporarily.
- Customization of the vehicle and logo occurs collaboratively.
The action reinforces Sony’s commitment to connecting players directly to the content of games produced by its studios. Gran Turismo 7 receives this update as part of the initial strategy, with the potential to expand to other major releases. Jogadores Interested parties can still check the complete rules and submit their applications while the registration period remains open.
