WhatsApp Web, the desktop version of the popular messaging app, is preparing a major update that will include around 49 new themes. The new feature aims to improve the cross-platform messaging experience for users, offering more customization options. Meta, the company that owns WhatsApp, is working on the implementation, according to recent indications.
This initiative marks a significant advance in the customization of the platform’s interface, which has historically offered few options in this regard. Enquanto The mobile app has allowed customization of chat backgrounds and colors for years, the desktop counterpart has been limited to a dark mode introduced some time ago. The change promises to bring greater visual flexibility and a sense of individuality to users, better adapting to their aesthetic preferences and digital workspace organization.
Details of the new customization options in the interface

The feature under development will allow WhatsApp Web users to adjust the color of message bubbles. Essa change will in turn influence the background or wallpaper of the chat view, creating a cohesive and personalized visual experience. Customization can be done with pre-defined themes, offering the possibility of creating a distinct visual reference for specific contacts or groups, facilitating quick identification of conversations. The WhatsApp development team has focused on bringing more dynamism to the interface, which for a long time was considered static compared to mobile versions, especially in a scenario where customization is a competitive differentiator for many communication applications. The promise is that the visual experience becomes more engaging and adapted to the individual preferences of each user, giving them greater control over the digital environment.
Currently, around 49 theme variations are being tested internally by Meta. Este number includes the existing standard light theme, although initial reports focus on the number of *new* themes that will be added to the catalog. The introduction of these options is an important step towards equalizing the user experience between different platforms.
The ability to differentiate conversations by colors and backgrounds can improve not only aesthetics, but also organization and usability for those who manage multiple interactions on a daily basis. Isso can help mitigate eye strain and increase productivity by allowing more intuitive navigation between different chats.
Differences between mobile and desktop versions and feature history
WhatsApp Web essentially works as a “wrapper” for Chromium, meaning it operates within a browser and mirrors activity from your mobile app, allowing you to send and receive messages and calls across multiple platforms, including Android tablets and desktop browsers. Sua main function is to act as a convenient way to maintain connectivity across different devices, working in conjunction with the companion mode that allows you to use WhatsApp on a second mobile device without the need for your primary phone to be connected. However, historically, the browser and desktop version has always been less feature-rich compared to the main mobile version, which often receives innovations first, creating a notable disparity in user experience.
The main form of customization available for WhatsApp Web, until then, was dark mode, introduced a few years ago to offer a basic visual alternative. Essa option allowed a change to darker tones, reducing eye strain, but without the same level of customization found in the mobile app. On mobile, users can choose from a wide range of chat wallpapers, as well as adjust the colors of message bubbles and other visual elements, creating an environment that reflects their personality. The discrepancy between experiences on different platforms has been a point of constant feedback, and this new update seeks, in part, to fill that gap.
Key cross-platform customization features:
- Advanced Background Customization:Disponível on the mobile app, with a variety of wallpaper options, solid colors and photos from the gallery.
- Adjusting message bubbles:Opção of colors for chat bubbles present in the mobile application to differentiate conversations.
- Dark Mode:Implementado on WhatsApp Web a few years ago, being the only significant customization until the current announcement.
- Pre-defined chat themes:Nova functionality being tested for WhatsApp Web, with approximately 49 variations, including the default theme.
- Themes per contact/group:Potencial feature of the new themes for WhatsApp Web, allowing visual identification and organization by contact.
- Cross-platform synchronization:Detalhes regarding the synchronization of the new themes configured in Web for the mobile experience have not yet been officially released by Meta.
Application of themes and the issue of synchronization
Choosing a theme on WhatsApp Web will only be effective for the user who configured it, that is, there will not be a global theme that affects all participants in a conversation or group. Este is a common standard in messaging apps, ensuring that the visual experience remains individual and respects each participant’s preferences, without imposing aesthetic choices on others. The functionality is designed for the personal comfort and aesthetics of each person’s work environment, allowing each person to create a chat space that is more pleasant and organized for them, directly impacting their productivity and digital well-being.
The flexibility to assign different themes to specific contacts or groups can be particularly useful for users who interact with different communities and want clear visual distinction. For example, one theme for work conversations, another for friends and a third for family, helping with the visual segmentation of interactions.
It is not yet clear whether theme settings applied in the web version will be automatically carried over or synced to the user’s mobile experience. Esta is a relevant question considering the cross-platform nature of WhatsApp and users’ expectations for consistency across their devices. Muitos Users switch between mobile and desktop throughout the day, and maintaining visual preferences across platforms would be a huge benefit. Informações Additional information on this aspect should be revealed in later testing phases or in the official announcement of the functionality by Meta.
Next steps for implementation and impact on user engagement
WABetaInfo, one of the main sources of information about WhatsApp updates and features in development, has not released specific details about the implementation phase or the exact timeline for the official launch of the new themes. However, the common practice of technology companies like Meta is to make new features available first to a select group of WhatsApp Web beta users before broader expansion. Esta strategy allows the company to collect valuable feedback from early users, identify and fix potential flaws, and make necessary adjustments to ensure the stability and quality of the feature before releasing it to all users globally. The testing process can take a few weeks or even months, depending on the complexity of the modifications and the stability of the system in different environments and configurations.
Introducing more customization options to WhatsApp Web can have a significant positive impact on user engagement. A more adaptable and visually attractive interface tends to retain attention and increase satisfaction, especially in a scenario where digital communication is increasingly centralized in people’s daily activities. The ability to personalize the work and communication environment can make using WhatsApp Web more enjoyable, minimizing monotony and allowing a space more in line with your personal preferences. Essa update is seen as a strategic move by Meta to revitalize the user experience on the desktop version, showing a commitment to evolving the platform beyond its basic function of bridging devices.
The messaging app market is highly competitive, and personalization features are often valued by users as a differentiator. By bringing more options to WhatsApp Web, Meta seeks not only to meet a long-standing demand from the community, but also to keep its platform competitive and relevant in the face of alternatives that already offer greater aesthetic freedom. Continuous innovation, even in seemingly minor aspects like visual themes, is crucial for retaining the user base and attracting new ones. Este movement reflects a broader trend in the technology industry to offer increasingly customizable and user-centric experiences.