Meta has started testing a paid subscription for WhatsApp. The plan, called WhatsApp Plus, releases extra customization features for those who choose to pay monthly. Common Usuários continues with free access to the application’s main functions.
Rollout is still limited. Testes occur in beta versions for Android in some markets, such as Europa and México. A waiting list has now appeared for interested parties. The company offers a 30-day free trial period in some cases for users to evaluate before confirming the subscription.
Recursos Premium Includes More Customization Options
WhatsApp Plus expands the limit of conversations pinned to the top of the list. Quem subscribes from three to up to 20 priority chats. Isso helps those who manage many conversations at the same time.
Temas globals allow you to change the overall appearance of the application. Ícones shortcut on the cell phone’s home screen is also customizable. The sticker library gains animated options with exclusive visual effects.
- Alertas and custom ringtones for specific contacts or groups
- Biblioteca expanded stickers with high quality animations
- Temas complete for app interface
- Ícones customized on the home screen
- Fixação up to 20 conversations at the top of the list
Esses items focus on aesthetics and organization. Mensagens text, voice and video calls, in addition to end-to-end encryption, remain free and without restrictions for everyone.
Preço varies by region in initial testing
Na Europa, the monthly price is around 2.49 euros. No México, tests show about 29 weights. Approximate Conversões leads to something between R$8 and R$15 depending on the exchange rate and country. Billing is monthly and can be canceled at any time.
Meta has not yet set the final price for Brasil. The model follows the strategy already seen in other company services. Funções basics do not change with subscription. Quem does not pay and continues using the app normally.
Estratégia from Meta to diversify revenue
The subscription comes at a time of expansion of paid options by the company. Similar Planos are tested on Instagram and Facebook with a focus on extra tools. On WhatsApp, Plus prioritizes customization over professional features.
WABetaInfo identified changes to the application codes and help center. Capturas screenshots show subscription screens and benefits listed. Meta confirms small tests to collect feedback before expanding access.
What stays the same in the free version
Todas conversations are protected by end-to-end encryption. Sending files, calls and status does not change. The paid plan does not remove ads on Status or Canais, at least in the initial details released.
Usuários of WhatsApp Business are not part of this testing phase. The current focus is on common personal accounts. The company avoids impact on tools already used by companies.
Próximos steps and availability
Meta plans to gradually expand testing. Versão for iOS should arrive later. No Brasil, there is no release date yet, even in beta.
Quem wants to join the waiting list can check the settings section in the beta version of the app. Subscription will be optional and will not affect most people’s daily usage.
The movement reflects the search for new sources of revenue without compromising free access to the most used messenger in the world. Final Detalhes, such as exact pricing on Brasil and full rollout, should emerge in the coming weeks based on testing feedback.
