Proprietários of BMW electric vehicles and Mini in Estados Unidos can enjoy a 20% discount when charging at Ionna stations until September 30, 2026. The campaign was announced by the companies and offers a significant reduction in fast charging costs on one of the best performing networks in the country.
The discount is automatically applied when the driver uses the Plug & Charge technology or the My BMW app to start charging. The reduction is applied directly to the final invoice, eliminating the need for additional cards, subscriptions or manual activation of the promotion.
Desconto reduces tariff to up to R$0.27 per kilowatt-hour
Ionna charges between R$0.33 and R$0.39 per kilowatt-hour at its stations. With the 20% discount, BMW and Mini owners pay between R$0.27 and R$0.32 per kilowatt-hour, representing substantial savings on long-distance trips. The network exclusively uses direct current chargers with a capacity of 400 kilowatts.
The application of the discount depends on the payment method. Motoristas who pay directly with a debit or credit card at the station will not receive the reduction. It is mandatory to use Plug & Charge or an Shell Recharge account configured in the My BMW app to activate the benefit. Essa restriction ensures proper tracking of promoted transactions.
Ionna expands network with 212 new stations in 2025
The fast-charging network opened 212 new charging bays this year alone, bringing the total of individual bays to approximately 1,000 spread across 100 stations. Nos first seven days of operation of each new location opened in 2025, Ionna offers a promotional rate of R$0.20 per kilowatt-hour to all users, attracting drivers to the expanding network.
BMW is a founding partner of Ionna and actively participates in the company’s strategic decisions. The partnership reflects their commitment to quality charging infrastructure in the USA. Ionna stations offer clean, well-maintained amenities, differentiating themselves from competitors in service standards.
Segunda Ionna discount campaign for EV owners
Este is the second special pricing program implemented by the network. At the beginning of the year, Ionna offered a 10% discount to General Motors electric vehicle owners. The strategy of offers segmented by brand seeks to strengthen relationships with manufacturers and their customers.
Shaun Bugbee, Vice-President Executivo of BMW of América of Norte, emphasized that rapid infrastructure expansion is essential for the growth of the electric vehicle market. BMW offers one of the broadest portfolios of premium electric vehicles on the American market. The next generation of the BMW iX3 arrives in the US in 2025.
Benefício integrated with BMW mobility apps
Implementing the discount through Plug & Charge and the My BMW app simplifies the owner experience. Não requires additional registration or manual activation of the promotion. The system automatically recognizes eligible BMW and Mini vehicles, applying the reduction transparently.
Key features of the campaign include:
- Desconto automatic 20% on all recharges
- Válido until September 30, 2026
- Aplicável only with Plug & Charge or My BMW
- Tarifa reduced between R$0.27 and R$0.32 per kilowatt-hour
- Disponível on 100 Ionna stations in the US
- Sem need for extra cards or subscriptions
The BMW portfolio of electric vehicles includes models that vary in size and battery capacity. Proprietários of these vehicles have historically faced high rapid charging costs on intercity trips. The partnership with Ionna addresses this barrier, making EV ownership more economically attractive.
Ionna operates with a business model based on ultra-fast charging technology. Seus 400 kilowatts of power allows you to recharge most modern electric vehicles in less than 30 minutes. The quality of the facilities and cleanliness of the spaces are points of differentiation in relation to competing chains.
The network continues to expand aggressively. With 100 operational stations and plans for continued growth, Ionna positions itself as a viable alternative to Tesla Supercharger networks and other charging infrastructure in the US.
