Convenience store chain Seven-Eleven launched Kajiru New York Cheesecake this Monday, a product that maintains a price of 291 yen while offering approximately 2.5 times more quantity than the previous version. The initiative is part of the “More than 50% of Aumento on Valor for Mesmo Preço” campaign, which runs until June 1, 2026. The product is considered the best value for money among the 12 items in the network’s 52nd anniversary promotion.
The new cheesecake, derived from a New York recipe, contains 664 kilocalories and weighs 190 grams, including packaging. The base is made with abundant cream cheese, crunchy biscuits and offers a contrast in textures that differentiates it from similar products found on the market. The increase in quantity maintains the same point of sale for the consumer, creating greater added value when purchasing.
Base cheese and crunchy cracker set texture
The product structure has well-defined layers. The cheesecake is packaged in a transparent container after resting in the packaging, preventing loss of shape during transport and storage. The yellowish color of the cheese visually contrasts with the dark base of the biscuit, making the product visually attractive on the store’s candy shelves.
When cut, the cheesecake reveals a soft and moist texture. The flavor is rich and pronounced, with striking sweetness and a notable presence of cream cheese. Notas lemon refreshers complement the palate. The base offers a crunchy touch and a burnt biscuit aroma, characteristics that guarantee sensorial variety in each bite.
しっかり甘くておいしい本格的なニューヨークチーズケーキのため、甘党以外の人は、一気に食べずに半分ずつ分けて食べた方が満足度が高いかもしれません。
— 進撃のグルメ＠コンビニ新商品とチェーン店の新メニュー＠SHINGEKI (@rekishichosadan) May 18, 2026
セブン-イレブンで「一番お得な新商品」を食べた感想 約2.5倍に増量！https://t.co/u2geuxcLdz
Consumo whole or fractionated depends on taste
Consumidores who are not fans of intense sweets can enjoy the product in two portions, dividing it into two consumption moments. The increased quantity allows greater flexibility in tasting mode. Cada portion offers creaminess and balanced sweetness that does not tire the palate after complete intake.
The promotion is part of Seven-Eleven’s anniversary calendar, which celebrated its 52nd anniversary on May 15, 2026. The second phase of the campaign, which began on May 19, includes:
- Kajiru New York Cheesecake (291 yen) — 2.5 times more amount
- Dez additional items with 50% or more portion increase
- Duração until June 1, 2026
- Disponibilidade in all stores in the chain
Posicionamento in the candy and convenience section
The product was made available on candy shelves one day before the official launch. Lojas in the metropolitan region presented cheesecake stock on the night of May 18th. Distribution reached multiple Seven-Eleven units simultaneously, ensuring broad access to the consumer public.
The price maintained at 291 yen, compared to the 2.5 times increase in size, positions the cheesecake as the best value for money product in the current campaign. Consumidores seek greater quantity for the same price, and this item directly meets this demand. The strategy of maintaining a fixed price while increasing the portion is common during promotional campaign periods for retail chains, seeking competitiveness and customer loyalty.
The Kajiru New York Cheesecake represents a viable option for convenience consumers who want gourmet-quality dessert without spending too much money. The product follows the trend of offering premium items in convenience stores, a category that is growing in the Japanese market and in other regions.
