The countdown to the 2026 World Cup has come to an end. The capital of São Paulo becomes a meeting point for those who want to experience the tournament away from home, with live broadcasts in bars, restaurants and large fan fests spread across different regions.
Several establishments set up special programs with big screens, shows, themed menus and promotions for the Brazilian team’s game days. Options range from free events in parks to paid experiences with an open bar and brand activations.
Fan fests occupy parks with large structures
CazéTV organizes a fan fest at Parque Villa-Lobos, in the West Zone. The 10,000 square meter space welcomes up to 5,000 people per day, with open studios, live streaming and brand activations. Tickets start at R$52.50.
In Ibirapuera Park, the Brazilian Arena promises a stadium atmosphere. The event includes shows by names such as Anitta, Ivete Sangalo and Paralamas do Sucesso. The expectation is for up to 200 thousand visitors throughout the World Cup. Tickets start at R$175.
The Futebol & Samba Festival takes place at Pacaembu on Brazilian game days. The proposal mixes broadcasts with performances by samba school drums and gastronomic experiences. The price starts from R$40.
Bars with promotions and themed menus
Condessa Bar, in Pinheiros, is preparing a special event for Brazil’s debut on June 13th. The venue offers broadcasts, prize draws, a DJ with hits from the 70s, 80s and 90s, as well as themed drinks for R$ 39.90. The partnership is with Coca-Cola FEMSA.
At Miles Wine & Jazz Bar, in Campo Belo, the special Copa combo costs R$80. There are two tapas and two glasses of wine or beer. The venue has a giant 300-inch screen and maintains jazz and blues programming during the tournament.
Oh Freguês, with units in Freguesia do Ó and Osasco, broadcasts the games and serves themed drinks for R$28.90. The cocktails pay homage to teams such as Brazil, Germany, Spain, Argentina and Japan.
Gastronomic and musical experiences
Jazzy Sushi House, also in Campo Belo, combines football and Japanese cuisine. The main hall has live streaming and an omakase menu. Customers watch the bidding while tasting traditional dishes.
In Vila Leopoldina, Limão & Brasa promises a round of free beer for every Brazilian goal. The bar-restaurant has several televisions and a menu of grilled meats and fish. There are toys for children.
The Kia Ora Pub, in Itaim Bibi, sets up an arena for the first phase. From 6pm onwards, it offers an open bar of draft beer and gin and tonic for two hours before the Brazil games. The menu includes drinks inspired by participating selections.
- Bar do Gegê, in Santana, combines samba, double beer and cocktails. Minimum consumption from R$200 on Selection days.
- Vaca Véia has units in Itaim, Pinheiros and Vila Guilherme with big screens and a “Vaca no Estádio” sandwich. Creamy bottled beats and samba circles complete the program.
- Jardim da Copa, in Ibirapuera Park, features themed open food, DJs and whiskey cocktails. Prices start at R$150 for women and R$250 for men.
Immersive spaces and corporate options
MIS Experience hosts Bar do Hexa until August 2nd. The area with a 5-meter LED panel broadcasts games. The main exhibition, with CBF collections, costs from R$10, but the bar is open to the public by collecting a ticket at the box office.
The Copa em Brasa project brings together Rincon Escondido, in Vila Madalena, and Parrilla Panamby. Focused on corporate groups, it offers four hours of service with a grill menu, drinks and the possibility of vegetarian and vegan adaptations. Musicians and gifts can be hired.
The three Vaca Véia units have already positioned big screens for all matches. The menu includes bottled versions of coconut and passion fruit shakes.
Practical tips for fans
Most places reinforce the need to arrive early on game days in Brazil. Some require minimum consumption or advance tickets. Families will find options with a kids’ space, while larger groups can reserve corporate areas.
The complete schedule varies depending on the Selection calendar. Fans must confirm schedules and rules directly with each establishment, as details may be subject to last-minute adjustments.
