Google announced this Wednesday two new features that transform the Gemini app into a more robust tool for business owners.
The Gemini app’s new integration is with Google Business Profile. This service allows business owners to manage their online presence, including customer reviews, in Google Search and Maps results.
Access to Google Business Profile turns Gemini into an “AI assistant that really knows your business,” with insights into reviews, customer questions, and performance data.
Gemini can “provide recommendations and content aligned with your business”. Google presents the following examples:
- Turn insights into concrete actions: ask “how was my business performing this month?” and Gemini analyzes real search impressions, route requests, call data and customer engagement.
- Smooth review management: ask “help respond to my latest review” and it writes a personalized response in your brand tone, citing the specific feedback left by the customer.
- Real-time profile updates: Ask Gemini to adjust opening hours, publish seasonal updates, or conveniently identify profile gaps.
Google also announced Business notebooks this Wednesday. In addition to existing chats and sources, it will be possible to organize information from Google Business Profile and the company’s website.
In addition to simply keeping information organized, the main difference of this knowledge base is anchoring it in the unique context of the business. With this understanding, you can quickly analyze business trends, create creative assets that match your brand identity, and use Gemini to generate ideas for the next step based on customer reviews.
- Proactive alerts: View critical items that require attention, such as an unanswered customer question or holiday times not yet configured.
- Personalized recommendations: Discover new market opportunities and receive data-driven suggestions to optimize daily operations, such as pricing or product positioning according to the local market.
- Simplified execution: quickly go from idea to practice. Develop creative concepts for promotional campaigns and analyze performance metrics.
Integration with Google Business Profile and Business notebooks will begin rolling out globally on the Gemini app later this month.
