Retailer Amazon has started another season of the promotional campaign known as Apple Week, offering temporary price cuts on a wide range of products from the North American manufacturer. Consumers can find everything from state-of-the-art cell phones to headphones at reduced prices, subject to the duration of physical stock or the deadline established by the e-commerce platform.
The catalog of offers covers recent generations of mobile devices, including the recently launched iPhone 16e smartphone, the iPad family of tablets and wireless headphones from the AirPods line. The special commercial conditions remain active only as long as there are units available in the company’s distribution centers, requiring speed from interested parties.
The biggest attractions of the sale are concentrated on entry-level and intermediary devices, creating a financial opportunity to exchange electronic equipment without paying the full list price. The exact discount percentage fluctuates depending on the device category, finish color and internal storage capacity chosen by the customer at the time of purchase.
Smartphones available in the catalog
The iPhone 16e equipped with 128 GB of internal space costs R$ 3,374.10, making it the most affordable alternative in the new crop of cell phones from the apple brand. With the same memory capacity, the previous iPhone 15 model is sold for R$4,094.00, and the standard iPhone 16 costs R$4,589.00. The platform also lists the extremely high-performance 1 TB iPhone Air model, which reaches R$8,909.10 for users who demand extreme specifications.
The readjustment of the price list facilitates access to updated hardware components, such as advanced photographic sets and more energy-efficient processors. These technological features, previously restricted to the company’s most expensive launches, become more viable for the general public during the discount period.
Reduced value tablet options
In the segment focused on large screens, the 2025 edition iPad with 128 GB of storage requires an outlay of R$5,599.00. Consumers looking for a lower-cost alternative will find the ninth generation iPad, equipped with 256 GB of space, for R$2,840.00. This equipment perfectly meets the daily demands of academic reading, streaming video consumption and performing light productivity tasks.
Audio accessories and smart watches
The audio and wearable sector is experiencing significant cuts across several complementary product lines. Consumers find the following conditions on the platform:
- AirPods Pro 3 priced at R$2,108.05.
- AirPods 4 with active noise cancellation system for R$1,599.00.
- EarPods USB-C wired headphones costing R$ 189.00.
- Apple Watch SE 3 GPS priced at R$2,499.00.
- Apple Watch Series 11 GPS sold for R$4,499.00.
- Second generation AirTag tracker costing R$329.00.
Reasons to follow the current campaign
Promotional actions of this nature tend to sell out quickly due to the high demand for iOS ecosystem devices in the national market. Direct purchase through an authorized reseller such as Amazon guarantees the issuance of an invoice and official twelve-month technical support from the manufacturer in Brazil, eliminating the risks of counterfeiting associated with the gray unofficial import market.
The commercial event takes place at a time of strong movement in digital retail, which allows buyers to take advantage of integrated logistics facilities. The store offers express delivery options to various capitals in the country and extended installments via credit card, diluting the impact of the purchase on the monthly budget.
