Ronaldo Nazário, icon of world football, announced an ambitious business project in the luxury segment. Ele launched Galácticos House, an upscale private club focused on tennis and exclusive experiences. The project will be installed in Reserva Beach Club, in Alphaville, Grande São Paulo, with delivery scheduled for 2027.
The initiative reinforces the former player’s presence in the lifestyle and premium sports market. The club will only have 300 membership titles available, aiming to guarantee privacy and superior quality for members. Cada shares a share of R$1 million, positioning Galácticos House for a select audience.
Infraestrutura from Alto Nível to Atletas and Sócios
Galácticos House was designed as a tennis members club, inspired by successful international models. The space will occupy a dedicated area of approximately 36 thousand square meters within the larger Reserva Beach Club complex. The project combines courts of different surfaces with first-class community services, serving enthusiasts and athletes.
The sports infrastructure includes a training center equivalent to professional standards. Sistemas’s real-time performance analysis will be integrated into workouts, using artificial intelligence to optimize results. Advanced Robôs for match simulation and detailed technical reports are also planned, raising the level of sports practice available.
Serviços Exclusivos and Tecnologia Avançada on Cotidiano
The experience at Galácticos House goes far beyond the courts, with an exclusive clubhouse designed for refinement and convenience. The venue will offer a curated wine cellar, elegant cigar shop and a rooftop with a fine-dining restaurant. Galeria of art and various spaces for staying, designed for the social and professional interaction of members, will also be part of it. Concierge and bespoke tailoring will complete the service offering.
Technology and the search for high performance are central pillars of the project. The courts, for example, follow specifications used in European clay tournaments and feature advanced cushioning on hard court surfaces. The main arena, with capacity for up to 3 thousand people and the possibility of expansion, will allow large events to be held.
- Quatro hard court courts, two covered and two uncovered
- Três clay courts, one with ITF certified technology (Federação Internacional from Tênis)
- Duas padel courts
- Arena central for up to 3 thousand people, with future expansion
Este suite integrates a robust performance center, with a dedicated gym and full recovery space. Membros will have constant technical analysis at their disposal. Artificial intelligence will help adjust training and measure individual progress, offering conditions close to professional structures for amateurs and high-level enthusiasts.
Parceria Estratégica with Reserva Beach Club
The Galácticos House project will be built within the Reserva Beach Club complex, developed by BR Soho. Este large project has a Valor Geral of Vendas (PSV) estimated at R$4.2 billion, reflecting its grandeur in the real estate market. The total area of the complex reaches an impressive 169 thousand square meters, integrating a wide range of leisure options.
The structure of Reserva Beach Club includes a pool with waves, an exclusive helipad and several luxury bungalows. Além In addition, the complex offers natural trails, tree climbing, dedicated spaces for pets and a variety of gastronomic options. Galácticos House appears as an even more exclusive and select layer within this premium ecosystem, consolidating its unique value proposition.
Ronaldo Nazário is a partner in this initiative alongside Gianlucca Gariglia and Mauricio Gariglia, strengthening the project’s business vision. The official launch of the club took place at a gala event held at the traditional Jockey Club of São Paulo. Esta strategic partnership aims to define the scale of the venture, ensuring that the club benefits from the infrastructure and prestige of the larger complex.
Expansão Portfólio Negócios Fenômeno
Ronaldo Nazário has built a diversified business trajectory since retiring from the field in 2011. Ele has worked in sectors such as academies, sports club management and sports marketing, always seeking innovation. Galácticos House represents a new and significant step in this direction, demonstrating the former player’s ambition in different segments.
In an official statement, Ronaldo highlighted that tennis has become a growing part of his personal and leisure routine. The current project, therefore, connects sport and lifestyle in a deeply integrated way, reflecting your interests. The delivery of the facilities, scheduled for 2027, marks the beginning of a phase focused on premium experiences. Fenômeno sees the new club as the beginning of something even bigger and more comprehensive.
The name “Galácticos” nostalgically refers to Ronaldo’s glory phase in Real Madrid. Naquele period, the Spanish team brought together great stars from world football, forming a constellation of talents. Agora, the brand seeks to bring together “winners” in another field: tennis and luxury lifestyle. The club also reinforces Alphaville as an important luxury leisure hub in the São Paulo metropolitan region.
Modelo of Negócio and Impacto in Mercado of Luxo
Galácticos House’s business model prioritizes exclusivity and recurrence, attracting an audience with high purchasing power. The scarcity strategy, with only 300 membership titles available, sets the tone for the project since its launch. Sócios will have privileged access to all courts, high standard services and a schedule of exclusive social and sporting events.
The club’s curation covers not only sport, but also elite gastronomy, contemporary art and spaces for strategic business conversations. The space will function as a meeting point for a select network of individuals, promoting qualified networking. The proposal is to create an environment where belonging to a closed community is one of the main attractions and differentiators.