Nissan signed a memorandum of understanding with two Argentine business groups. The document paves the way for the transfer of the brand’s commercial operations in the neighboring country. The measure follows the closure of production of the Frontier pickup truck at the Santa Isabel factory, in Córdoba.
The agreement involves Grupo SIMPA and Grupo Tagle. Ele provides analysis of a possible migration to a structure based on import and distribution by local partners. The Japanese automaker maintains that commercial activities continue without interruption during the process.
Produção of Frontier comes to an end in Córdoba
Local manufacturing of the Nissan Frontier ended in October 2025. The last unit rolled off the assembly line on the 9th of that month at the Santa Isabel plant.
The pickup began production in 2018 at the complex shared with Renault. The period totaled seven years of Nissan’s industrial operation in the country. Depois After the end, vehicles sold at Argentina began to be imported. The factory continued to be linked to the activities of Renault.
- Production of the Frontier began in 2018 on the shared line.
- The closure was announced in March 2025.
- The last unit was manufactured on October 9, 2025.
- The pickup now arrives on the Argentine market by import.
- The Santa Isabel complex continues with Renault projects.
The decision integrated adjustments in the alliance between the two automakers. Renault plans new models at the site starting in 2026.
Memorando paves the way for business model change
Nissan confirmed the signing of the memorandum with Grupo SIMPA and Grupo Tagle. Both groups operate in the Argentine automotive sector. SIMPA represents several brands. Tagle has experience in vehicle dealerships and retail.
The document allows for a detailed assessment of commercial, legal and operational aspects. Ainda there is no final agreement. Caso moves forward, the operation would move to a local distributor model without the direct presence of the Nissan subsidiary in Argentina.
Grupo SIMPA should take over most of the new structure. Fontes indicate about 90% of the import operation. Tagle would take the remaining 10%. The transition would involve commercial management, logistics and dealership network.
Atividades commercials continue normally in the country
The automaker guaranteed continued vehicle sales. Predicted Lançamentos remains on schedule. Customer service and after-sales services also do not undergo immediate changes.
The dealership network continues to operate throughout Argentina. The brand’s savings plan remains active. Clientes maintains access to revisions, parts, and technical support during memo review.
Nissan reinforced that the memo only represents an initial stage of evaluation. Qualquer final decision depends on the conclusion of joint studies.
Global Estratégia guides reorganization at América Latina
The change at Argentina aligns with the Re:Nissan plan. The program seeks greater competitiveness, portfolio review and efficiency in different markets. The company concentrates resources in strategic areas and adopts distribution models in other countries in the region.
No Chile and Peru, Nissan has already reached agreements with Astara for official distribution. Both markets adopted an importer with local partner structure. Nissan’s importers business unit brings together 36 markets in América Latina.
Argentina would join this group if the agreement with SIMPA and Tagle comes to fruition. The automaker highlights the focus on foundations for sustainable growth. Não was informed of exact deadlines for completing the analysis.
Impacto in the industrial structure and next steps
With the end of production of the Frontier, Nissan ceased to act as a manufacturer in the Argentina. The company started to operate only with imported vehicles even before the current commercial negotiations.
The Santa Isabel plant, where the pickup was assembled, remained with Renault. The French company maintains industrial activities in the Córdoba complex and is preparing to launch a new compact pickup called Niagara from 2026.
Nissan reported that there will be no interruption in service to Argentine consumers. The dealership network remains responsible for sales, inspections and services. The analysis process with local groups remains ongoing.