Apple officially presented the iPhone 18 Pro Max, its new top of the line equipped with a 200 MP periscopic camera system and unprecedented variable aperture technology that allows real-time control of the diaphragm. The device arrives with a 6.9-inch LTPO Super Retina XDR OLED screen, A20 Pro processor manufactured in 2 nm and a 5,200 mAh battery. The company also revealed the iPhone Fold, its first foldable smartphone, and updates to the base model, consolidating its complete portfolio for launch in September 2026.
The new flagship marks the brand’s most significant advancement in mobile technology since 2024, expanding professional photography capabilities and setting new standards in the industry. The iPhone 18 Pro Max starts at US$1,199, while the Pro model costs US$1,099.
Câmera periscope and variable aperture revolutionize mobile photography
The iPhone 18 Pro Max integrates innovations that elevate the device to the category of professional tool. The main camera has a 1/1.12-inch sensor, the largest ever incorporated into an iPhone, ensuring superior performance in low-light environments. Variable aperture technology allows real-time adjustments of the diaphragm, offering users control previously exclusive to DSLR and mirrorless cameras, enabling unprecedented manipulation of depth of field and light capture.
More on this story: Apple presents iPhone 18 Pro Max with 200 MP camera and launches first foldable smartphone
The 200 MP periscope camera offers unparalleled zoom in the segment. On the iPhone 18 Pro, the triple configuration has a 48 MP main sensor, a 48 MP ultra-wide-angle sensor and a 64 MP periscopic sensor. Ambos The Pro models incorporate artificial intelligence for enhanced image processing, automatic exposure adjustment and color correction that previously required manual editing in post-production. Vídeo in 8K at 60 fps is standard on both Pro.
Tela LTPO and refined design expand visual experience
The LTPO Super Retina XDR OLED screens use the Samsung’s M16 panel, the leading technology in brightness and color accuracy on the current market. The Pro Max offers 6.9 inches with unprecedented brightness levels in the segment, while the Pro has 6.3 inches, a difference that impacts the overall size and weight of the equipment. The Dynamic Island has been significantly reduced, freeing up more space for visual content and increasing the sense of immersion. Thinner Bordas reinforces elegance in daily handling.
The larger screen area allows for better use of multitasking applications and extended reading with less eye fatigue. ProMotion remains at 120 adaptive Hz, saving battery when movement on the screen is minimal, optimizing energy consumption without sacrificing fluidity.
Processador A20 Pro and next generation connectivity
The A20 Pro chip, manufactured using a 2 nm process, offers unprecedented speed and efficiency on the market. The processor delivers 45% higher graphics performance than the A19 Pro, allowing you to run demanding applications and games in high resolution without stuttering. The integration of 12 GB of RAM ensures seamless multitasking, while storage reaches 2 TB on the Pro Max.
- Custom Modem C2 for Enhanced Connectivity
- Suporte to Wi-Fi 7, Bluetooth 6 and 5G
- Comunicações satellite channels expanded to remote areas
- 5,200 mAh Bateria in Pro Max with autonomy of up to 26 hours in normal mode
- Modo extreme power saving offers up to 72 hours of use
The combination of an expanded battery and the efficiency of the new chip guarantees intense use throughout the day without the need for recharging. Testes internals of the Apple indicate that the Pro Max exceeds autonomy expectations compared to previous generations.
iPhone Fold marks entry into the foldable market
The iPhone Fold represents Apple’s bold bet on foldable devices. The external 5.5-inch Tela functions as a conventional smartphone, while the internal 7.8-inch foldable OLED screen expands the experience to a tablet format. The hinge has been redesigned to minimize visible creases, a chronic problem in competitors such as the Samsung Galaxy Z Fold 6, offering greater durability and a better visual experience.
Learn more: Apple launches iPhone 18 Pro Max with 200 MP camera and presents first foldable cell phone
Especificações include A20 Pro chip, 12 GB RAM, up to 2 TB storage and dual camera with 200 MP main sensor. Integração from Touch ID to power button increases security without taking up additional space. Preço estimated at $2,000 positions the Fold as a premium option for users who prioritize innovation over cost.
iOS 27 integrates artificial intelligence into the operating system
The new iOS 27 operating system debuts with iPhone 18 and brings natively integrated generative AI capabilities. Siri welcomes more natural and contextual interactions, better understanding user intentions in complex conversations. Ferramentas photo editing features gain intelligent automation to correct flaws, adjust composition, and remove unwanted elements without manual intervention.
Text Previsão learns user typing patterns, suggesting complete responses to messages and saving time in daily communications. Estas functions work predominantly on the device, reducing dependency on connecting to Apple servers and protecting user privacy. The company emphasizes that local processing is a priority in all iOS 27 AI features.