Samsung is developing a three-dimensional curved screen technology to integrate into the Galaxy S28 Ultra, its future high-end. The aim is to follow Apple’s strategy with the commemorative iPhone 20, which will adopt a “quad-curved” design with curved edges on all four sides. The Korean manufacturer intends to take advantage of its experience as a supplier of panels for its North American rival’s device in order to compete directly in the premium segment.
Segundo market sources, the Samsung’s curved OLED display will include an important structural difference: it will have only three curved sides, while maintaining a flat section. Essa choice complies with contractual agreements with Apple, which prevent the immediate use of the iPhone 20’s quad-curved design in products from the Korean brand. The technology represents a significant return, as Samsung abandoned its bet on curved screens a few years ago.
Tela curve returns to Samsung portfolio after years of break
Samsung had discontinued the development of curved panels on high-end devices. Agora, the return of this technology comes in direct response to the launch of the iPhone 20, which will mark a visual paradigm shift in the premium smartphone segment. The Galaxy S28 Ultra appears as a strategic response from Samsung to maintain competitiveness in the global market for high-performance devices.
The curved panel will be accompanied by exclusive software customization. Samsung works on a new version of the One UI with light refraction effects that exploit the optical properties of the curved screen. Esses visual effects should enhance the interface experience and create differentiation from competitors. The integration between hardware and software seeks to offer tangible innovation to the end user.
Restrições contractual limits full design
The contract between Samsung and Apple includes clauses that define how the Korean manufacturer can use the technology developed for the iPhone 20 in its own products. The screen with just three curved sides represents a creative solution within these legal limitations. Essa configuration maintains visual innovation without violating the terms agreed between the companies.
Analistas assess that this restriction is temporary and should be reviewed after the initial launch of the iPhone 20. From that moment on, expectations indicate that Samsung may adopt the full quad-curved design in later models. The Galaxy S28 Ultra would function as an intermediate version, testing the market and technology before full implementation.
Chinese Concorrência accelerates bet on curved screens
Chinese Fabricantes also develop smartphones with curved displays. Marcas like Oppo, Vivo and Xiaomi work on high-end models that adopt designs similar to the iPhone 20. The Chinese market, responsible for a large volume of innovation in mobile hardware, will not be oblivious to the trend for the return of curved screens. Essa global dynamics indicates that the curved design should consolidate itself as a premium standard in 2027.
Expected technical specifications for the Galaxy S28 Ultra include:
- Display three-dimensional curved OLED with high refresh rate
- Top-of-the-line Processador with advanced architecture to leverage graphics capabilities
- Camera Sistema optimized to capture reflections on curved screen
- Higher density Bateria to support additional refraction operations
- One UI with optical effects integrated into the interface
- Chipsetter dedicated for visual rendering processing
Mercado awaits official confirmation from Samsung
At this time, Samsung and Apple have not publicly commented on the development details of the new designs. Information circulates between sources linked to the semiconductor and panel industry. The official silence is strategic, as both companies maintain secrecy about future product roadmaps until the official announcement date.
Market expectations indicate that Samsung will officially present the Galaxy S28 Ultra in the second half of 2026, in line with the Korean manufacturer’s historical calendar. The iPhone 20 should be announced by Apple in the third quarter of 2026, maintaining its traditional launch cycle. Ambos devices will mark distinct visual milestones in the premium smartphone segment as it transitions to 2027.