The Chery group, controller of the Omoda and Jaecoo brands, confirmed the construction of a factory at Argentina. The manufacturing facility represents a significant new chapter in Omoda Jaecoo’s expansion across América Latina markets, preceding similar plans for Brasil. The brands’ arrival in the neighboring country is scheduled for soon, with the production of local vehicles already in planning.
Caesar Huang, deputy general manager of Omoda Jaecoo for América Latina, detailed the plans in an exclusive interview with the Autoblog Argentina website. Conforme the executive, in-depth market studies revealed that the installation of its own manufacturing unit is essential for the company to achieve relevance in the neighboring country. The project for the new factory is already in an advanced stage of development.
Cronograma and vehicles from the Argentine unit
Dentro of the schedule established by Omoda Jaecoo, the Argentine factory should be ready and fully operational by the second half of 2027. The exact construction location of the manufacturing unit has not yet been publicly revealed by the company. However, the models that will be produced on site have already been virtually defined by the brand’s management.
Production will include the Omoda 4 and Omoda 5 SUVs. The Omoda 4, which had its recent presentation on the international market, was designed to operate in the competitive compact vehicle segment. Já o Omoda 5, slightly larger in its dimensions, is positioned in the medium sports utility vehicle segment, seeking to meet a growing demand for vehicles of this size. Antes from the start of local production, Omoda SUVs will be imported from China to supply the Argentine market.
- Huang clarified the brand’s gradual implementation process:
- Initial Lançamento from the brands Omoda and Jaecoo into Argentina.
- Oferta from a wide variety of models and imported versions.
- Instalação and start of operation of the local factory for series production.
Planos from factory to Brasil
Paralelamente to advances at Argentina, Omoda Jaecoo maintains strategic plans for building a factory at Brasil. Informações indicate that the brand is in advanced negotiations to take control of the Jaguar Land Rover factory located in Itatiaia, in Rio from Janeiro. Esta industrial unit, built in 2016, currently operates with high levels of idleness, as the British group expressed disinterest in continuing with the operation.
The market expectation is that the Omoda 4 will be the brand’s first model to be nationalized and produced on Brazilian soil. Este compact SUV will be a full hybrid (HEV), equipped with a 1.0 turboflex engine, seeking to combine performance and efficiency. The official launch of Omoda 4 on Brasil has not yet occurred. It is expected that its presentation to the Brazilian public will be accompanied by the announcement of local production.
Oferta current and future launches in the Brazilian market
Atualmente, Omoda offers Brazilian consumers three vehicle options in its portfolio. The range includes the Omoda E5 electric model, the Omoda 5 HEV full hybrid SUV and the Omoda 7 PHEV plug-in hybrid, which stands out for its technology. The Jaecoo brand, in turn, only has the Jaecoo 7 PHEV on the Brazilian market, which shares the same platform as the Omoda 7, indicating synergy between the products.
The next few months promise to bring more news to the Jaecoo and Brasil line. The company has plans to launch the Jaecoo 5, a model that is considered a strong candidate for future nationalization due to its market potential. Além In addition, the Jaecoo 8 will be introduced, positioning itself as the top model in the brand’s range, targeting the premium segment.