Samsung, market leader since 2019, seeks to consolidate its position in the foldable smartphone segment, a sector of high global demand. The company has constantly invested in the innovation of its products to maintain leadership.
The updated information was published on July 22, 2026, highlighting the company’s most recent launches.
People walk in front of the Samsung logo displayed on a glass door at the company’s building in Seocho, Seoul, January 31, 2023. – Samsung Electronics reported on January 31 that its fourth-quarter operating profits plunged nearly 70%, the biggest drop in more than eight years, due to the global economic slowdown that affected sales of electronics and chips.
The South Korean technology giant Samsung presented its new cell phone models on July 22, 2026, which arrive with an improved design and higher prices than previous versions. The increase in cost is mainly attributed to the increasing value of components driven by artificial intelligence.
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One of the brand’s launches is distinguished by its ability to expand, transforming into a device similar to a miniature tablet.
With the launch of these cutting-edge products in London, Samsung reinforces its intention to maintain its hegemony in the foldable smartphone market, which it has dominated since 2019, especially given the expectation that American competitor Apple could enter this segment later this year.
“By setting a new standard for foldable devices, we are once again enhancing the premium mobile experience,” said TM Roh, who leads Samsung’s mobile division.
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Among the devices presented, the Galaxy Z Fold8 stands out for its innovation. Opened, it is just 4.5 millimeters thick and has a 7.6-inch screen with a 4:3 aspect ratio, ideal for viewing videos.
The starting price for this model is $1,900.
“The Galaxy Z Fold8 is, without a doubt, the star of the show,” noted Paolo Pescatore, technology analyst at PP Foresight.
“This reinforces Samsung’s dominance in the foldable device category and its determination to expand the market with a device for virtually every type of user.”
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“Now, all eyes turn to Apple’s September event and the possibility of the company finally revealing its long-awaited entry into the foldable device market.”
The Galaxy Z Fold8 Ultra, successor to the Z Fold7 and considered Samsung’s new top-of-the-line model, has an initial retail cost of US$2,100. This device is just 4.1 millimeters thick and weighs 215 grams.
The Galaxy Z Flip8, a compact model designed mainly for use on social media platforms, is the most economical option among the new launches, with a starting price of US$1,200.
The high prices of new products result from the rising costs of memory chips, whose demand is growing exponentially due to the strategic role of these components in the development of artificial intelligence. This market phenomenon has impacted the global supply chain.
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Apple, in the previous month, justified the increase in the prices of its Macs and iPads by citing the same reason for the increase in component costs.
“Apple is about to do for foldable devices what it has done for every category it has entered: legitimize them for the mass market,” said Francisco Jeronimo of telecommunications analyst group IDC.
“Samsung needs to defend the category it created, which is why it cannot play it safe,” he added.