Maranello, Italy — Ferrari has officially unveiled the interior and name of its first fully electric vehicle, the Ferrari Luce, marking a pivotal moment in the brand’s storied history. This introduction signals a new chapter for the iconic automaker, demonstrating a clear commitment to embracing the global energy transition while meticulously preserving its core traditions of performance and luxury. Initially teased as “Elettrica,” the rebranding to Luce, meaning “light” in Italian, underscores a profound philosophical approach to the future of high-performance motoring.
Set for commercial launch starting in 2026, the Luce will not be a limited-edition collector’s item but a regular, albeit exclusive, addition to Ferrari’s lineup. Sales will proceed strictly by order, with delivery timelines expected to vary significantly based on customization and production schedules.
During an exclusive event held at Ferrari’s headquarters in Maranello, the company showcased a production-ready chassis complete with its integrated battery and electric motors. This assembly highlighted Ferrari’s deep commitment to internal technological mastery, with all primary electric system components—including high-voltage batteries, advanced e-axles, and sophisticated inverters—developed and manufactured within a newly established “e-building” facility.
A strategic shift in electrification
Ferrari has recalibrated its electrification objectives for the coming years, reflecting a pragmatic response to evolving market dynamics. By 2030, the company aims for a product portfolio comprising 40% combustion engine models, 40% hybrids, and just 20% fully electric vehicles. This updated strategy represents a notable reduction from previous, more ambitious targets for electric vehicle penetration.
The adjustment in electrification goals acknowledges the current limited demand for ultra-luxury electric supercars. Ferrari’s revised approach prioritizes maintaining brand exclusivity and performance benchmarks while gradually adapting to the industry’s shift towards sustainable mobility solutions.
Redefining the cabin: A Jony Ive collaboration
The interior of the Ferrari Luce stands as a significant highlight, representing a radical departure from contemporary automotive trends. Developed in partnership with the acclaimed LoveFrom studio, led by former Apple design chief Jony Ive, the cabin concept explicitly avoids the pervasive industry shift towards colossal digital screens and entirely touch-based interfaces. Instead, the design philosophy champions a return to tactile engagement, emphasizing physical buttons, intuitive controls, and a more direct, immersive driving experience that prioritizes the connection between driver and machine.
Tactile elegance: Steering wheel and instrumentation
Central to the Luce’s interior is its iconic steering wheel, meticulously crafted from recycled aluminum. Featuring a classic three-spoke design and comprising 19 precision-machined CNC pieces, it draws inspiration from Ferrari’s legendary models of the 1950s and 1960s, as well as the cutting-edge technology found in Formula 1 cars. This design choice not only pays homage to the brand’s rich heritage but also contributes to performance, with the new wheel being approximately 400 grams lighter than traditional Ferrari steering wheels, enhancing responsiveness and precision.
The instrument panel complements the steering wheel, ingeniously mounted on the steering column to move in sync with it. It incorporates two superimposed OLED screens, developed in collaboration with Samsung Display, which deliver digital graphics with a sophisticated analog aesthetic. This visual approach, reminiscent of classic timepieces, aviation instruments, and even helicopters, ensures critical driving information is easily and rapidly digestible.
Interactive controls and premium materials
Beyond the primary displays, a central control screen, intentionally smaller than those seen in competitors like Tesla, is integrated into the dashboard. This screen can be adjusted to favor either the driver or the passenger and is thoughtfully framed by an array of physical buttons for essential functions such as air conditioning and seat heating. A distinctive feature is the integrated clock, which can seamlessly transform into a chronometer, adding a touch of functional elegance.
The Luce’s key introduces a novel interactive element, utilizing E Ink technology. Upon insertion into its designated compartment on the central console, the key visually transforms, changing color from yellow to black to signal that the vehicle system is fully engaged. This dynamic interaction extends to other parts of the interior, which subtly shift in hue based on the key’s position, reinforcing a cohesive visual experience.
Further enhancing the cabin’s tactile and visual appeal, the gear selection lever is fashioned from a specialized glass provided by Corning, flanked by a suite of physical control buttons. The air vents are crafted from finely rotating aluminum, while the seats feature a more subdued aesthetic with integrated headrests, prioritizing ergonomic comfort and refined simplicity.
Sustainable engineering and performance benchmarks
In a significant commitment to sustainability, approximately 75% of the Ferrari Luce’s structural components are manufactured using recycled aluminum. This extensive use of recycled materials underscores the brand’s efforts to integrate environmentally conscious practices into its high-performance vehicle production.
Despite the incorporation of advanced electric powertrains and substantial battery packs, the Luce is projected to maintain a total weight close to two thousand kilograms, a testament to Ferrari’s engineering prowess in balancing electrification with dynamic performance expectations.
The Luce is poised to deliver performance metrics befitting the Ferrari badge, with an estimated power output of around 1,000 horsepower. This immense power is expected to propel the vehicle to a top speed exceeding 300 kilometers per hour, ensuring a thrilling driving experience synonymous with the brand.
Equipped with a robust 122 kWh battery, the Luce is engineered to provide an impressive autonomy of over 500 kilometers on a single charge. This range capability positions the electric supercar competitively within the high-performance EV market, offering both exhilarating speed and practical usability.
Looking ahead: Full reveal pending
Enthusiasts and industry observers can anticipate a comprehensive reveal of the Ferrari Luce’s external design and additional technical specifications in the coming months. These forthcoming announcements will complete the picture of Ferrari’s ambitious entry into the electric vehicle segment, showcasing the full scope of its design and engineering innovations.
