Apple unveils iPhone 17 with ultra-thin Air and redesigned cameras on September 9

Apple will announce the new iPhone 17 lineup on September 9, 2025, in a globally streamed event starting at 1:00 PM ET from the Steve Jobs Theater in Cupertino, California. Named “Awe Dropping,” the presentation will unveil four models: iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, with the unprecedented Air being the thinnest iPhone ever produced. Sales are expected to begin later in September, with starting prices estimated at $799 for the base model, according to reliable sources. The event will also showcase updates to other products, like the Apple Watch Series 11, and emphasize advancements in artificial intelligence (AI) integrated into iOS 26. Expectations are high due to innovations in design, performance, and cameras, aiming to keep Apple at the forefront of the smartphone market. New colors, larger screens, and more powerful chips are among the features set to attract consumers and investors.

The iPhone 17 Air, at just 5.5 mm thick, marks a significant shift in the lineup, replacing the Plus model and betting on an ultra-thin design. Apple’s strategy reflects a push for innovation in a competitive market while navigating challenges like global tariffs that may impact pricing.

• Key event highlights:
  • Launch of four iPhone 17 models.
  • New A19 and A19 Pro chips for enhanced performance.
  • iOS 26 with advanced AI features.
  • Live stream on Apple’s website and YouTube.

Innovative and ultra-thin design

The iPhone 17 Air will be the event’s standout, with a mere 5.5 mm thickness, making it the thinnest smartphone Apple has ever produced. Compared to the 7.8 mm of the iPhone 16 and 8.25 mm of the iPhone 16 Pro, the Air represents an engineering leap, using a structure that eliminates physical SIM card support, relying solely on eSIM. The rear will feature a single camera in a pill-shaped bump, maintaining the minimalist aesthetic Apple prioritizes in its devices.

The base model, iPhone 17, will retain a design similar to its predecessor but with a larger screen, increasing from 6.1 to 6.3 inches. The iPhone 17 Pro Max will keep its 6.9-inch display, while the iPhone 17 Air will feature a 6.6-inch screen, positioning it as a mid-tier option in size but innovative in lightness. The use of aluminum in the Pro and Pro Max models aims to improve heat dissipation and reduce weight, meeting consumer demands for more ergonomic devices.

• Design features:
  • iPhone 17 Air with 5.5 mm thickness.
  • Aluminum used in Pro models for greater lightness.
  • Elimination of physical SIM in Air, using eSIM.
  • 6.3-inch screen on iPhone 17 and 6.6-inch on Air.

Performance and technology advancements

The new iPhone 17 lineup will bring significant performance improvements, driven by the A19 and A19 Pro chips, manufactured with TSMC’s enhanced 3 nm technology. The iPhone 17 and 17 Air will share the A19, while the Pro and Pro Max models will feature the A19 Pro, promising greater energy efficiency and processing power for demanding tasks like gaming and AI applications. Battery life will also be extended, particularly in the iPhone 17 Pro Max, which may have the largest capacity ever in an iPhone.

For the first time, ProMotion technology, which adjusts the screen refresh rate between 1 Hz and 120 Hz, will be available across all models, including non-Pro versions. This will enable smoother visuals and always-on display capabilities, a feature previously exclusive to Pro models. Additionally, Wi-Fi 7 connectivity will be implemented, offering faster speeds and greater stability in wireless networks.

• Key technological improvements:
  • A19 chip for iPhone 17 and Air; A19 Pro for Pro and Pro Max.
  • ProMotion across all models, with up to 120 Hz refresh rate.
  • Wi-Fi 7 for faster connectivity.
  • Larger battery capacity in iPhone 17 Pro Max.

Redesigned cameras and new features

The iPhone 17 lineup will feature a significant camera redesign, particularly in the Pro and Pro Max models. For the first time since the iPhone 12 Pro in 2020, the camera area will occupy the entire upper third of the rear, with a cutout section for wireless charging in the lower two-thirds. The telephoto lens in the Pro models will upgrade from 12 to 48 megapixels, promising sharper zoomed photos.

Leia Tambem

Anéis inteligentes avançam como alternativa discreta para monitoramento de saúde e bem-estar pessoal

Vazamento revela amostras do iPhone 18 Pro com novas cores; veja protótipos Azul Claro e Dark Cherry

Jogador Noahman90 encerra 11 anos de suporte a 6.000 caçadores em Bloodborne na luta contra Órfão de Kos

The front camera across all models will be upgraded to 24 megapixels, a jump from the 12 megapixels of previous generations, ensuring more detailed selfies. Other features include a variable aperture system, improving light capture in various conditions, and the ability to record videos simultaneously with front and rear cameras. These innovations reinforce Apple’s focus on photography and video, areas where the company aims to maintain its leadership.

• Camera innovations:
  • 48 MP telephoto lens in Pro and Pro Max models.
  • 24 MP front camera across all models.
  • Variable aperture system for better light capture.
  • Simultaneous front and rear camera recording.

Color strategy and pricing

Apple is revamping its color palette for the iPhone 17 lineup, introducing options that reflect design trends seen in other products, like the MacBook Air M4. The iPhone 17 Air will feature a light color inspired by the MacBook, while the Pro models will gain a new orange shade, alongside gold and copper options. This diversification aims to appeal to different audiences, with vibrant colors for base models and sophisticated tones for Pro versions.

Pricing is expected to follow previous years’ trends, though there’s speculation of an increase due to global tariffs and logistical costs. The base iPhone 17 is likely to start at $799, matching the iPhone 16, while the iPhone 17 Pro may cost from $999, and the Pro Max, $1,199. The iPhone 17 Air, due to its innovation, may be priced around $899. The removal of the 128 GB option in Pro models also signals a shift toward higher storage configurations.

• Color and pricing details:
  • iPhone 17 Air with light color inspired by MacBook Air M4.
  • New orange color for Pro models, plus gold and copper.
  • Estimated starting price of $799 for iPhone 17.
  • Removal of 128 GB option in Pro models.

Artificial intelligence and iOS 26

iOS 26, pre-installed on the iPhone 17 lineup, will bring significant AI advancements, with Apple reinforcing its strategy to integrate AI into daily experiences. The A19 chip’s Neural Engine has been redesigned to support features like more precise Siri commands, advanced photo and video editing, and personalized app interactions. Apple also plans to launch an AI-powered search tool, competing with services like OpenAI and Perplexity, potentially transforming how users interact with their devices.

Additionally, the Vision Pro, Apple’s mixed reality headset, will receive AI updates, enhancing its capabilities for gaming, productivity, and entertainment. These innovations highlight Apple’s commitment to unifying its product lineup under a robust AI platform, a key competitive edge in the market.

• iOS 26 and AI advancements:
  • New Neural Engine for faster AI commands.
  • AI-powered search tool integrated with Siri.
  • Advanced photo and video editing with AI.
  • AI updates for Vision Pro.