Bad Bunny leads Spotify Wrapped 2025 with 19.8 billion streams and dominates global albums

Spotify launched this Tuesday, December 3, 2025, the annual edition of Wrapped, which summarizes the habits of more than 700 million users around the world. The platform highlights the most consumed artists, songs, albums, podcasts and audiobooks throughout the year. Bad Bunny returns to the global top as the most listened to artist, accumulating 19.8 billion streams, while collaborations such as “Die With A Smile”, by Lady Gaga and

The event takes place amid an expansion of the audio catalog, with a focus on trends such as romantasy in spoken narratives and cultural analysis in podcasts. Usuários access their personalized summaries through the app, including total listening time and exclusive playlists.

• Main new features in Wrapped 2025 include ranking of favorite albums for the first time.
• Integration of clips from artists like Taylor Swift and Billie Eilish for fans.
• Emphasis on emerging genres, such as K-pop in film soundtracks.

The initiative reinforces the role of Spotify as a cultural thermometer, with data collected from January to November 2025.

Collaborations that defined the year

The music of 2025 gained momentum with unexpected partnerships that captured global attention. “Die With A Smile”, by Lady Gaga and

Bruno Mars, known for previous hits, joined ROSÉ on “APT.”, which ranked third in the world. Essas tracks exemplify how collaborations cross borders, mixing pop and Latin elements.

Trends in albums and streams

Bad Bunny consolidated their position with the album “DeBÍ TiRAR MáS FOToS”, which reached number one globally. The project, launched in mid-2025, reflects urban influences and Caribbean rhythms that resonated across multiple markets.

The soundtrack for “KPop Demon Hunters”, a film by Netflix, surprised by coming in second, driven by the single “Golden”. Álbuns such as “HIT ME HARD AND SOFT”, by Billie Eilish, and “Short n’ Sweet”, by Sabrina Carpenter, returned to the top, indicating listener loyalty.

These releases have accumulated billions of streams, focusing on visual storytelling and integrations with video platforms.

The phenomenon demonstrates the impact of audiovisual productions on music, where tracks from series and films rival traditional singles.

Bad Bunny’s dominance on the global stage

Puerto Rican singer Bad Bunny reached 19.8 billion streams in 2025, marking his fourth time at the top of Spotify. Seu returns after breaks in previous years, with albums that mix reggaeton and experimentation.

Spotify’s campaign in his honor includes a short film called “Leap Year” and fan activations in several cities. Esses efforts aim to engage Latino and global communities.

On Brasil, the artist maintained a strong presence, influencing local charts with tracks like “DtMF”. Sua versatility allowed for collaborations that expanded his reach beyond Hispanic audiences.

Highlights in Estados Unidos

Taylor Swift took first place as the most listened to artist on Estados Unidos, surpassing previous editions. Seu catalog, including re-recordings, has drawn consistent streams from longtime fans.

Kendrick Lamar and SZA lead the songs with “luther,” which reflects the year’s cultural debates. Morgan Wallen appears on the albums with “I’m the Problem”, highlighting the growth of country.

Podcasts like “The Joe Rogan Experience” dominate, with episodes about events like the TikTok blackout. Fantasy Audiobooks, led by “Fourth Wing”, show a preference for immersive narratives.

These patterns vary by region, with Swift driving tour ticket sales.

Explosion of romantasy in audiobooks

The romance genre has emerged as a dominant force in Spotify’s premium audiobooks. “Fourth Wing”, by Rebecca Yarros, led with millions of hours listened, followed by “Iron Flame”, by the same author.

Sarah J. Maas contributed to the series “A Court of Thorns and Títulos classics like J.R.R. Tolkien’s “The Fellowship of the Ring” have gained new life among young listeners.

The trend reflects the boom in spoken-word storytelling, accessible via subscription, with authors sending personalized messages to fans on Wrapped.

Podcasts as a cultural mirror

“The Joe Rogan Experience” maintained the global top spot for the sixth consecutive year, with episodes that addressed politics and entertainment. “The Diary Of A CEO with Steven Bartlett” came in second, focusing on motivational interviews.

At Brasil, local programs about football and the economy grew, integrating analysis of events such as municipal elections. Esses content served as a space for real-time discussions about celebrities and technology.

The category expanded 20% compared to 2024, driven by integrations with daily news.

Customized features for users

Wrapped 2025 introduces interactive quizzes, such as guessing the top song of the year. Usuários see their “listening age”, comparing tastes by decade of release of the tracks.

Personalized playlists now include stream counts per track, making sharing across networks easier. Para creators, dedicated microsites show fan engagement by region.

These tools increase retention, with over 90% of users sharing results annually.

Influence of visual media on music

Soundtracks from productions like “KPop Demon Hunters” elevated K-pop on the global charts. “Golden,” featuring artists like HUNTR/X, racked up streams via viral clips on YouTube.

Films and series boosted 15% of the top 10 songs, mixing genres such as Korean pop and American hip-hop. No Brasil, local soap operas influenced regional tracks in playlists.

This intersection reinforces the integrated entertainment ecosystem.