Spotify reveals Wrapped 2025: Bad Bunny surpasses Taylor Swift as the world’s most listened to artist By Carolina Costa
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Bad Bunny reached 19.8 billion streams on Spotify in 2025, becoming the most listened to artist in the world for the fourth time. The announcement took place this Wednesday, December 3, during the launch of Spotify Wrapped, a music habits analysis platform with more than 700 million global users. The Puerto Rican singer surpassed Taylor Swift, who topped the rankings in the previous two years, and consolidated the strength of Latin music on the international stage.
The album “DeBÍ TiRAR MáS FOToS”, released by Bad Bunny, was the most listened to globally, reflecting the impact of his reggaeton style mixed with pop elements. Essa achievement highlights how regional genres gain space on digital platforms, with streams distributed across more than 180 countries. The Spotify platform recorded a 14% growth in active users, reaching 713 million, which expanded the reach of artists like the Puerto Rican artist.
- Bad Bunny: 19.8 billion total streams.
- Taylor Swift: Segunda position, focusing on markets like Estados Unidos.
- The Weeknd: Terceiro place, driven by recent collaborations.
- Drake: Quarto, with consistency in global hip-hop.
- Billie Eilish: Quinta, thanks to albums like “Hit Me Hard and Soft”.
Highlights of the most played songs
The collaboration between Lady Gaga and Bruno Mars on “Die The success demonstrates the power of pop duets in connecting diverse audiences, from dance fans to casual listeners.
“DtMF” by Bad Bunny ranked fifth in the global rankings, contributing to the artist’s dominance. The song incorporates urban rhythms with introspective lyrics, attracting listeners in regions such as América Latina and Europa. Plataformas and Spotify facilitate this reach, with algorithms that recommend ranges based on consumption patterns.
Complete artist ranking
Bad Bunny started the year with strategic launches that boosted its return to the top. Seu positioning reflects a loyal base in Spanish-speaking countries, expanded to English-speaking markets.
The Weeknd maintained a constant presence with tracks from previous albums, totaling billions of plays. Drake, in turn, benefited from collaborative mixtapes that renewed its catalog.
Billie Eilish and Kendrick Lamar complete the top 5, with albums that mix sonic innovation and personal narratives. Esses artists represent a diversity of styles, from alternative pop to conscious rap.
Ariana Grande and Arijit Singh entered the top 10, showing the growth of female voices and Indian music. Fuerza Regida, a Mexican music group, closed the list, highlighting the advancement of regional Mexico.
Album dominance for the year
“DeBÍ TiRAR MáS FOToS” by Bad Bunny has racked up record streams since release, surpassing productions from global studios. The album explores themes of cultural identity, with tracks that went viral on social media.
The soundtrack for “KPop Demon Hunters” came in second, driven by the film’s success on Netflix. Esse phenomenon illustrates how audiovisual content feeds music streaming.
SZA’s “SOS Deluxe: Lana” and Sabrina Carpenter’s “Short n’ Esses projects extend the life cycle of albums by adding remixes and new tracks.
“Hit Me Hard and Soft”, by Billie Eilish, and “GNX”, by Kendrick Lamar, highlight independent productions that compete with majors. Morgan Wallen and Alex Warren represent emerging country and folk in the rankings.
Regional trends in the Brasil
Henrique & Juliano led the most listened to artists on Brasil for the second year, with the album “Manifesto Musical 2 (Ao Vivo)” at the top. The country duo attracted millions of plays on virtual shows and local radio.
“Tubarões – Ao Vivo”, by Diego & Victor Hugo, was the most played song in the country. Essa track reflects the appeal of romantic lyrics in everyday Brazilian contexts.
Group Menos É Mais and MC Ryan SP occupied the next positions, mixing pagode and funk. Jorge & Mateus and MC IG completed the podium, with styles that dominate national playlists.
- Henrique & Juliano: Foco in lives and regional partnerships.
- Group Menos Is Mais: Crescimento in live track streams.
- MC Ryan SP: Popularidade in peripheral urban rhythms.
- Jorge & Mateus: Consistência in traditional country duos.
Collaborations that defined the year
Partnerships like “Die With to Smile” by Lady Gaga and Bruno Mars have generated billions of interactions. Essa track crossed genre barriers, reaching charts in multiple countries.
“Luther (with SZA)” by Kendrick Lamar highlighted rap and R&B dynamics. The song gained traction at award shows and joint tours.
“Apt.”, by Rosé and Bruno Mars, mixed K-pop with Western pop. Esses cultural crossovers have expanded audiences for Asian and Latino artists.
Bad Bunny collaborated on remixes that boosted streams of other people’s albums. Essas interactions reinforce artist networks in digital ecosystems.
Influence of global Latin music
Bad Bunny’s reggaeton expanded beyond América Latina, with tracks played at European festivals. Seu new album incorporated elements of trap and dembow, adapting to trends.
Fuerza Regida represented the Mexican regional, with corridos tumbados that went viral. Esses Regional styles now compete with mainstream pop on streams.
In Brasil, Latin influences appear in country music remixes. Artistas locations incorporate urban rhythms, expanding cultural dialogue.
The Spotify platform promoted themed playlists that facilitated this exchange. Global Usuários accessed over 100,000 new Latin tracks in 2025.
Growth of emerging genres
K-pop advanced with the track “KPop Demon Hunters”, which included international collaborations. Faixas as “Golden” mixed languages, attracting young listeners.
Kendrick Lamar’s hip-hop won with social narratives in “GNX.” Suas lyrics addressed urban issues, resonating with diverse audiences.
Pop from Ariana Grande and Billie Eilish prioritized minimalist productions. Esses albums prioritized subtle vocals and instrumentals, influencing independent producers.
Country by Morgan Wallen grew in rural markets, with live albums. Gêneros like these show the fragmentation of current music consumption.
