Spotify Wrapped 2025 reveals Die With A Smile as the most listened to song and Taylor Swift dominates in the US

Bad Bunny took the lead as most streamed artist at Spotify Wrapped 2025, with 19.8 billion streams throughout the year. The streaming platform’s annual feature launched on the morning of December 3, 2025, available to users worldwide via mobile app and official website. Essa edition marks the fourth consecutive year in which the Puerto Rican singer conquers the global top, surpassing names like Taylor Swift and The Weeknd.

Spotify Wrapped compiles personalized listening data, including favorite artists, songs and genres, for over 700 million active listeners. The platform recorded a 15% increase in average playback time compared to 2024, driven by album releases and soundtracks from audiovisual productions. Usuários can access the summary in the updated app, with shareable graphics for social media.

Global domain of Bad Bunny

Puerto Rican singer Bad Bunny reached 19.8 billion streams on Spotify in 2025, consolidating his position as the most listened to artist worldwide. Seu album DeBÍ TiRAR MáS FOToS topped the list of most played albums, with tracks that mix Latin trap and experimental pop elements. Essa performance reflects the 20% growth in the consumption of Spanish-language music on the platform throughout the year.

The achievement comes after years of dominance in 2020, 2021 and 2022, with a break in 2024 for Taylor Swift. Bad Bunny also featured in chart-boosting collaborations, including “DtMF”, which entered the global top 5 songs. The platform highlighted offline activations, such as events in 50 cities for fans, to celebrate the milestone.

Songs that defined the year

The collaboration “Die With A Smile” by Lady Gaga and Lançada in late 2024, the track maintained continued appeal, surpassing Billie Eilish’s “BIRDS OF A FEATHER” at number two. “APT.”, by ROSÉ and Bruno Mars, completed the podium with influences of Korean pop and funk.

These tracks represent a fusion of genres, with pop and R&B leading 40% of total plays. In the soundtrack segment, “Golden”, by the KPop cast Demon Hunters, reached seventh place globally, highlighting the impact of streaming content on music. Data was compiled from January to November 2025, excluding free trial periods.

Other mentions include “Ordinary” by Alex Warren, in fourth place, and “luther (with sza)” by Kendrick Lamar and SZA, who dominated in Estados Unidos. The global list reflects diversity, with 30% of the top 10 originating from markets outside the US.

Albums highlighted by newness

For the first time, Spotify Wrapped included personal top 5 album statistics for users, meeting long-standing listener demands. Globalmente, DeBÍ TiRAR MáS FOToS, by Bad Bunny, led with streams focused on tracks like “DtMF”. The second position went to the KPop soundtrack Demon Hunters, driven by the Netflix animated film released in March 2025.

HIT ME HARD AND SOFT by Billie Eilish took third place, with studio albums accounting for 25% of total listening time. SOS Deluxe: LANA, by SZA, and Short n’ Sweet, by Essa addition allows users to see monthly changes in preferences for complete albums.

The feature was beta tested with 10% of users in November, resulting in a 12% increase in engagement with album playlists. Nos Estados Unidos, I’m The Problem, by Morgan Wallen, led, contrasting with the global bias towards Latin productions.

Highlights in Estados Unidos

Taylor Morgan Wallen and Kendrick Lamar followed, reflecting a mix of country, rap and pop. Bad Bunny appeared in fifth, expanding its influence beyond Latin borders.

The song “luther (with sza)” by Kendrick Lamar and SZA topped the charts in the US with 1.2 billion local streams. Gêneros as hip-hop and country grew 18% in the US market, driven by tours and seasonal releases. Spotify recorded peak listening on weekends, with 60% of traffic coming from mobile devices.

Varying regional trends

In Brasil, Anitta and Ludmilla dominated the local charts, with albums that mixed funk and Brazilian pop in the national top 10. The market recorded 25% more music streams in Portuguese in 2025, compared to the previous year. Na Índia, Arijit Singh maintained eighth place overall, driven by Bollywood.

These variations highlight the expansion of the platform, with 40% of users outside of Europa and América from Norte. Países like México and Espanha saw the rise of Fuerza Regida, in the global top 10. Regional data is accessible via filter in the app, allowing personalized comparisons.

• Anitta leads in Brasil with empowering tracks.
• Ludmilla promotes Rio funk on local streams.
• Arijit Singh dominates Índia with traditional melodies.

New features for users

Spotify introduced “Clubs”, which classify listeners into six habit-based categories such as “Explorers” or “Fiéis Fans”. Essa tool uses genre and frequency data to personalize recommendations. Outro addition is “Listening Archive”, which analyzes up to five specific days of the year, showing contexts such as travel or events.

These innovations aim to increase usage time by 10%, with trials in selected markets. The top songs quiz and playlist with stream counters have returned, now with audio integration. Usuários Premium access audiobooks for the first time on Wrapped, with Fourth Wing, from Rebecca Yarros, at the top globally.

The platform has expanded to creators, offering “Super Listeners” data and year-over-year earnings. Anunciantes receive personalized reports, including audience genres.

Podcasts and audiobooks grow

The Joe Rogan Experience held the top global podcast spot for a sixth year, with episodes that attracted 500 million downloads. The Diary Of The CEO, with Steven Bartlett, came second, focused on business interviews. Call Her Daddy and This Past Weekend w/ Theo Von completed the top 4.

Audiobooks entered Wrapped as a new category, with expansion to more regions since 2023. Fourth Wing led, followed by science fiction titles. The 30% growth in video podcasts reflects the integration of multimedia content on the platform.