Bad Bunny leads with 19.8 billion streams on Spotify Wrapped 2025 and surpasses Taylor Swift in the world

Bad The streaming platform released the data on Wednesday, December 3, in its annual campaign that summarizes the habits of more than 700 million users in 180 countries. The Puerto Rican singer surpassed Taylor Swift, which he led in 2023 and 2024, thanks to the album DeBÍ TiRAR MáS FOToS, voted the most played worldwide.

The 2025 edition introduces features like “Ouvintes Clubs,” which group users by music preferences, and top album statistics for the first time. Esses elements aim to personalize the experience and encourage sharing on social networks. The results, calculated from January 1 to mid-November, reflect a year of regional genre consolidation and impactful collaborations.

• Bad Bunny: 19.8 billion global streams.
• Taylor Swift: Líder in the US, with dominance in pop.
• The Weeknd and Drake: Posições strong in hip-hop and R&B.
• Billie Eilish: Destaque on viral tracks from previous years.

The numbers indicate a 14% growth in total listening time compared to 2024, totaling billions of hours consumed.

Bad Bunny’s dominance on the global stage

The Puerto Rican artist achieved his fourth consecutive global top title, after victories in 2020, 2021 and 2022.

This performance reinforces the expansion of music in Spanish, which has surpassed geographic barriers. Registros shows that 40% of Bad Bunny’s streams came from outside of América Latina, with peaks in Europa and Ásia.

The Wrapped campaign highlights how full albums have gained traction, contrasting with the previous focus on isolated singles.

Tracks that defined the year

Lady Gaga and Bruno Mars lead with “Die With A Smile”, totaling 1.7 billion reproductions. The collaboration, launched in late 2024, has maintained vibrancy thanks to viral playlists and use at events.

Other positions include “Birds of a Feather” by Billie Eilish and “APT.” by ROSÉ and Bruno Mars, both with more than 1 billion streams. “Ordinary” by Alex Warren and “Good Luck, Babe!” by Chappell Roan complete the podium, showing the longevity of previous hits.

• “Die With A Smile”: 1.7 billion streams.
• “Birds of a Feather”: Foco in emotional narratives.
• “Pink Pony Club”: Revival from 2020 with an extra 800 million.
• “DtMF”: Única track from 2025 in the top 5.

These songs represent 25% of total annual streams, according to the platform’s internal data.

The diversity of origins, from American pop to Asian influences, marked the period. Usuários reported greater engagement with collaborative tracks, which grew 30% in personalized playlists.

US influence on the charts

Taylor Drake and Morgan Wallen followed, highlighting hip-hop and country as local forces.

Kendrick Lamar and The Weeknd occupied intermediate positions, with peaks in release months. SZA and Tyler, The Creator have emerged as strong newcomers, driven by dedicated fans.

The American market registered 150 billion streams, an increase of 12% compared to 2024. Gêneros as R&B and rap dominated 60% of regional reproductions.

K-pop advancement and soundtracks

The soundtrack for “KPop Demon Hunters”, an animated film by The album reached the global top 10, mixing danceable pop and fantastic narratives.

This trend reflects a 25% boom in K-pop streams outside of Ásia. Faixas as “Golden” has racked up millions on themed playlists.

Other highlights include artists such as HUNTR/X and Saja Boys, who gained international visibility. The phenomenon illustrates how integrated media drives music, with 15% of top albums linked to audiovisual productions.

New features for users

The 2025 edition features “Age of Escuta,” which estimates the preferred musical era based on habits, such as 73 for classic fans. Usuários can pause the report for detailed reviews.

“Wrapped Party” allows competitions between friends, measuring artist discoveries and musical compatibility. Essas tools increased app usage time by 20% during launch.

• Clubs: Serotonin Club for uplifting; Grit Club for intense.
• Escuta file: Análise for up to five specific days.
• Playlists Top 100: Contagem exact number of plays per track.

Growth in podcasts and audiobooks

Podcasts saw 18% expansion, with favorites like “The Joe Rogan Experience” leading the way. Temas of true crime and comedy took up 40% of total hours.

Audiobooks highlighted “romantasy”, with Rebecca Yarros and Sarah J. Maas at the top. Older Backlists accounted for 50% of streams, showing loyalty to established series.

These formats totaled 1.3 billion hours in emerging markets, such as Nigéria and Tailândia.

Emerging regional trends

Latin and African music gained space, with Arijit Singh and Fuerza Regida in the global top. Aggressive Sons, such as rage rap and Latin trap, grew 22% in online communities.

Artists like Yuki Chiba of Japão and Thee Marloes of Indonésia exemplify globalization. Esses movements indicate that 35% of streams now cross continents.

The platform notes that collaborative playlists have accelerated these cultural exchanges.