Veteran Jamie Vardy, 39, powers Cremonese Serie A run with unique energy drink regimen, extending career
At 39 years old, Jamie Vardy continues to defy conventional wisdom in professional football, not only by consistently finding the back of the net in Serie A but also by maintaining one of the most talked-about habits of his storied career: the frequent consumption of energy drinks. This practice, a hallmark since his Leicester City days, has taken on new significance in Italy, where the English striker plays for Cremonese, sparking conversations both inside and outside the dressing room about his enduring performance. His resilience on the pitch, combined with his distinct approach to preparation, highlights a player determined to push the boundaries of age in a demanding league.

The story has garnered renewed attention across Italian football circles as Vardy navigates the rigors of top-tier competition. His continued success underscores a broader discussion about athlete longevity and individualized training protocols, particularly when unconventional methods appear to yield tangible results at an age when many contemporaries have already retired.
The curious case of Vardy’s ritual
Known for his affinity for Red Bull since his Premier League triumphs, Vardy has found remarkable institutional backing for his unique pre-match and training ritual within the Cremonese club. According to internal reports, the Italian team has gone to great lengths to accommodate their veteran striker, establishing a dedicated “refueling station” exclusively for their number 9. This setup includes a person-sized refrigerator, kept fully stocked with the energy drink, readily available for Vardy at the team’s training facilities, signaling a club’s commitment to supporting a player who delivers results.
Club provides unique support system
The revelation about this special arrangement came from Romano Floriani, a young defender on the Cremonese squad, who spoke lightheartedly about his more experienced teammate. Floriani, 22, offered a glimpse into Vardy’s routine, stating, “We have a huge refrigerator just with Red Bull. I think he drinks it every day and he holds up very well. In training, he seems much younger.” This anecdote highlights the team’s acceptance and perhaps even admiration for Vardy’s method, despite its unusual nature in professional sports.
The club’s proactive approach in facilitating Vardy’s habit underscores a pragmatic outlook, prioritizing performance over adherence to traditional sports science norms. This institutional endorsement reflects a belief that Vardy’s routine, while unconventional, is intrinsically linked to his ability to perform at an elite level, even as he approaches his fourth decade. It’s a testament to the trust placed in a player whose track record speaks for itself.
On-field performance justifies unconventional methods
Within the competitive arena, Vardy’s statistics unequivocally support the club’s tolerance of his distinct customs. For the current Serie A season, the veteran forward has already notched five goals, proving to be an indispensable asset in Cremonese’s campaign. His scoring prowess and consistent contributions on the pitch provide a clear rationale for the team’s willingness to accommodate his personal preferences, as his output directly translates into valuable points for the club.
Vardy’s current contract is slated to conclude in mid-2026, though it includes a clause for an automatic renewal for an additional season, subject to performance metrics. Given his sustained effectiveness and unwavering disposition, retirement does not appear to be an immediate consideration for the striker. The activation of this clause seems increasingly likely, paving the way for Vardy to continue his remarkable career well into his late thirties.
His ability to maintain peak physical condition and sharp goal-scoring instincts at an advanced age sets him apart from many of his peers. This consistent high-level performance is a key factor in the club’s decision-making regarding his future, emphasizing that age is merely a number when output remains high.
Defying time and expectation
Jamie Vardy’s continued presence and success in one of Europe’s most demanding leagues serves as a compelling narrative against the backdrop of an increasingly youth-focused football landscape. His unique approach to preparation, centered around the energy drink ritual, has become synonymous with his resilient career, which began in non-league football before ascending to the pinnacle of the sport. His journey embodies a spirit of perseverance that continues to inspire.
In a candid interview with the Daily Mail, Vardy reiterated his unwavering motivation to remain an active player. He firmly stated, “As long as the legs stay firm, I will play until they tell me to stop. I will enjoy the age I have and focus on playing well for the team.” This declaration underscores his enduring passion for the game and a professional dedication that transcends the typical longevity seen in football.
Impact beyond scoring
Beyond his goal-scoring contributions, Vardy’s role at Cremonese extends to providing invaluable experience and leadership within a squad that includes younger talents like Floriani. His journey from non-league to the top, combined with his distinctive habits, makes him a unique figure in the dressing room, offering a different perspective on mental and physical endurance in elite sport. This mentorship, though perhaps unconventional in its origin, is a significant asset to the team’s overall development.
Vardy’s story also fuels broader discussions within sports science and nutrition communities about individual metabolic responses and the psychological aspects of athlete performance. While his methods might not be universally recommended, they highlight the diverse pathways to peak performance and the importance of personalized approaches in sports. His success encourages a more open-minded view on what constitutes optimal preparation for an athlete.
The veteran’s dedication to his craft, regardless of his age, sets a high standard for his teammates. He consistently demonstrates that a strong work ethic, combined with self-belief, can overcome perceived limitations. This steadfast commitment has a ripple effect, motivating others to push their own boundaries and maintain high levels of performance.
His influence provides a tangible example of long-term career management in football, showcasing how a player can adapt and thrive despite the physical demands of the sport. Vardy’s unique blend of talent, tenacity, and an unconventional routine continues to challenge the norms of athlete longevity.
The legacy of a modern veteran
Jamie Vardy’s unwavering commitment and the distinctive elements of his playing career are cementing his legacy as one of football’s most intriguing and enduring figures. His continued high-level performance in Serie A, fueled by his well-known energy drink ritual, showcases an athlete who prioritizes effectiveness and personal comfort in achieving sustained success.
Jamie Vardy, Cremonese, Serie A, energy drinks, football longevity