Los Angeles opens registration for 2028 Olympics ticket draw with prices starting at US$28 By Beatriz
4 min read
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Los Angeles begins the registration process for the 2028 Jogos Olímpicos ticket draw. Starting this Wednesday, January 14, 2026, fans from all over the world can register on the official website to participate in the random draw that will define purchase times in April. Individual tickets will start at US$28, equivalent to around R$155 at current prices, with one million tickets set at that price.
The LA28 organizing committee highlights accessibility as a central priority for the event. One-third of available tickets will cost less than US$100, allowing for greater global audience participation. Registration remains open until March 18, with no advantage for early registrations.
The announcement reinforces the commitment to inclusive gaming, especially after criticism of high prices at other recent sporting events. Residentes of areas close to the competition venues will receive priority access windows.
How the registration process works
Registration only requires name, email and zip code on the la28.org website. Após completion, participants automatically enter the random drawing of purchase times. Não There is no cost for registration and no guarantee of purchasing tickets.
The draw defines time slots for access to sales from April 2026. Quanto earlier the allocated time, the greater the chances of choosing desired sessions. The system aims for equality, regardless of the order of entry into the process.
Email notifications will inform selectees of their specific times. The first phase of sales takes place between April 9th and 19th, including tickets for opening and closing ceremonies.
Pricing and accessibility strategy
Organizers set one million tickets at US$28 for various events. Essa measure seeks to attract a broad audience and democratize access to Jogos. Aproximadamente one-third of the total 14 million entries will be below $100.
Casey Wasserman, president of LA28, said that Jogos belongs to everyone and needs to be accessible. The strategy responds to demands for more inclusive events after previous editions with high prices. Comparativamente, Paris 2024 started sales at around $27.95.
- One million tickets at $28;
- A third under $100;
- Priority for local residents;
- Limit of 12 tickets per account in the initial stages.
Event locations and distribution
Most competitions take place in Los Angeles and in the south of Califórnia, taking advantage of existing infrastructure. The LA Memorial Coliseum will host athletics and part of the opening ceremony, repeating roles from 1932 and 1984. Outros venues include established arenas in the region.
Canoe slalom and softball will take place in Oklahoma City, expanding geographic distribution. Essa choice allows the use of ready-made installations and reduces construction costs. Residentes of Oklahoma also gain priority access.
The model reuses historic venues, avoiding large new investments. Los Angeles will be the city’s third Olympic venue, following the successful editions of the last century.
Priority for local communities
Residents of counties such as Los Angeles, Orange, Riverside, San Bernardino and Ventura receive early windows. The same benefit extends to Oklahoma City for local events. Essa preference recognizes the contribution of host communities.
The committee reserves exclusive starting slots for these groups during the draw. The measure encourages regional participation and strengthens ties with the Jogos. Allison Katz-Mayfield, an LA28 executive, described the process as as fair as possible.
History of Los Angeles as an Olympic host
Los Angeles hosted the Jogos in 1932 and 1984, marking 2028 as the third edition in the city. As Olimpíadas from 1984 stood out for their sustainable model and use of existing structures. Essa approach now returns with similar emphasis.
The Estados Unidos have not hosted the summer Jogos since Atlanta 1996. The 2028 edition will be the largest in terms of number of athletes and modalities. Mais of 11 thousand competitors will participate in 51 sports.
The Coliseum, a historical icon, received the ceremonial lighting of the pyre this week with Olympic and Paralympic athletes present. The event marked the official launch of ticket registration.
Additional sales details
Paralympic sales start in 2027, following a separate schedule. Cada account can purchase up to 12 Olympic tickets in the early stages. The successive drops system will distribute entries throughout 2026.
Global registration allows international fan participation with no initial restrictions. The committee projects record attendance with 14 million total tickets for Olimpíadas and Paralimpíadas.
- Free and online registration;
- Random draw of times;
- Purchases from April 2026;
- Inclusion of all modalities from the beginning.
Global Audience Perspective
The random draw model eliminates time or location advantages in registration. Todos registrants have equal opportunities regardless of the date of registration. Essa structure attracts fans from different countries.
Jogos will take place from July 14 to 30, 2028 for Olimpíada, followed by Paralimpíadas in August. The two-year advance allows for extensive planning for international travelers.
Organizers expect high demand for popular sessions such as athletics and ceremonies. The low-price strategy aims to fill arenas and create a vibrant atmosphere.
The focus on inclusion reflects modern Olympic values and adapts to contemporary expectations of accessible sporting events.
