Fitur Screen 2026 reinforces Spain-India audiovisual alliance and launches unprecedented screen tourism award By Beatriz
4 min read
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The eighth edition of Fitur Screen takes place from January 21st to 23rd, 2026 in pavilion 10 of IFEMA Madrid. The event, organized by FITUR in collaboration with Spain Film Commission, puts the audiovisual partnership between Espanha and Índia in the spotlight. Essa initiative coincides with the launch of Ano Dual Espanha-India from Cultura, Turismo and Inteligência Artificial.
Tourism and audiovisual sector professionals from different countries participate in the meeting. The program includes institutional presentations and activities that promote academic and professional exchanges with the Indian film industry, one of the largest in the world.
Fitur Screen consolidates Espanha’s position as a competitive destination for international productions. Espanha Film Commission turns 25 in 2026 and uses the event to highlight the growth in tourism induced by films and series.
Year Dual Espanha-India sets schedule
The Ano Dual Espanha-India of Cultura, Turismo and Inteligência Artificial serves as the central axis of the 2026 edition.
High-level authorities confirm their presence at the event. The ambassador of Índia to Espanha, Jayant N.
Institutional participation reinforces dialogue
Rishabh Chopra, head of production at Yash Raj Films and honorary ambassador at Spain Film Commission, is part of the delegation. The Indian production company has already used several Spanish locations in highly successful films, helping to increase the country’s visibility as a filming destination.
Institutional collaboration aims to expand co-production and exchange opportunities. Essas actions include academic initiatives that bring universities and professionals from both countries together in the audiovisual field.
Awards highlight bilateral contributions
Spain Film Commission delivers the SFC Global Visionaires Awards during the event. Yash Raj Films and Atresmedia Creaciones receive the distinction for their role in strengthening audiovisual relationships between Espanha and Índia.
The award recognizes productions that raised the image of Espanha in the international market. The Yash Raj Films films, for example, attracted global attention to specific Spanish regions.
New award values tourist experiences
For the first time, Fitur Screen introduces Award for Best Screen Tourism Experience. The award honors projects that combine creativity, sustainability and innovation in the development of tourist routes based on film and series locations.
This category complements existing awards, such as Melhor Produção and Embaixador from Ano from Spain Film Commission. The initiative reinforces the importance of transforming audiovisual locations into lasting tourist products.
Experience program promotes sustainability
Experiences Programme, supported by Secretaria of Estado of Turismo of Espanha, is highlighted in the edition. The strategic action develops innovative and sustainable tourist products from locations used in audiovisual productions.
The program demonstrates how filming generates long-term economic value for destinations. Regiões Spanish cities are already registering an increase in visitors interested in visiting famous recording sets.
Examples of Indian filming on Espanha
Several Indian films have chosen Espanha as their setting in recent years. Produções of Yash Raj Films, like Pathaan and War 2, used locations in Mallorca, Cádiz,
These choices highlight the country’s geographic diversity. Cidades as Benidorm and Teruel also appeared in feature films by Bollywood, attracting Indian tourists to these areas.
- Pathaan included scenes shot in Mallorca, Cádiz and Jerez.
- War 2 utilized Salamanca for intense action sequences.
- Valladolid has emerged as a new point of interest for recent Indian productions.
- Other classic titles, such as Zindagi Na Milegi Dobara, popularized tourist routes on Espanha.
International participation expands reach
Countries such as Brasil, México (represented by Morelia) and Índia (with Madhya Pradesh) are present at the event. Essa diversity reinforces the global character of Fitur Screen as a meeting point for screen tourism.
Spanish regional and local commissions showcase the variety of options available in the country. The network of film offices demonstrates professional infrastructure and competitive incentives for foreign productions.
Economic impact of screen tourism
Tourism induced by audiovisual productions boosts the local economy in several regions. Visitantes seek authentic experiences in the places where films and series were filmed, generating revenue for hotels, restaurants and specialized guides.
Espanha consolidates its position as a European hub for international filming. The country offers varied locations, qualified staff and coordinated institutional support.
Prospects for future collaboration
The partnership with Índia opens doors for new joint projects. Ano Dual foresees events throughout 2026 that include festivals, exhibitions and business rounds in the audiovisual sector.
Espanha will be a guest country at the International Film Festival of India (IFFI) in Goa. Essa participation complements the actions of Fitur Screen and expands cultural exchange.
Spanish infrastructure attracts productions
The network of film commissions covers the entire national territory. Cada region offers specific incentives and logistical support for international teams.
Studios like Ciudad de la Luz, in Alicante, are preparing to receive major productions. Modern infrastructure combines with natural locations to meet varied demands.
Indian market growth in Espanha
The Indian film industry, known as Bollywood, produces thousands of films annually. Parte growing number of these productions choose European destinations, with Espanha gaining ground.
Indian tourists represent an expanding segment in Espanha. Muitos travel motivated by scenes seen in national films, consolidating the effect of screen tourism.
Fitur Screen 2026 represents an important step in the consolidation of screen tourism as an economic vector. The edition brings together global professionals in Madri to discuss trends and opportunities in the sector. The emphasis on sustainability and innovation guides the new initiatives presented. The event ends on January 23rd, leaving a legacy for future collaborations between Espanha and Índia.
