NBA releases list of best-selling jerseys with Stephen Curry ahead of LeBron and Doncic

Stephen The official balance, released jointly by the league and the players’ association on Tuesday, in Nova York, shows that the “Chef” surpassed strong competitors such as Luka Doncic and LeBron James. Este result consolidates the global influence of the number 30, who remains the main commercial face of North American basketball even in the face of the rise of young international talents.

Behind the leader Curry, the ranking presents the Slovenian Luka Doncic, now defending Los Angeles Lakers, occupying second place in sales volume. The top 5 is completed by Jalen Brunson, from New York Knicks, the French phenomenon Victor Wembanyama, from San Antonio Spurs, and veteran LeBron James, also from Lakers. The presence of varied names reflects the diversity of idols that currently dominate the courts and the preferences of consumers around the world.

• Stephen Curry (Golden State Warriors) leads global preference.
• Luka Doncic and LeBron James guarantee a strong presence for Los Angeles Lakers.
• Victor Wembanyama sustains high popularity in his second year in the league.
• Jalen Brunson puts New York Knicks in the spotlight on the commercial market.

NBA STANDINGS UPDATE ‼️

▪️ HOU rises to #4 in West
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Domination of traditional franchises in the product market

Los Angeles Lakers reaffirmed its position as the league’s most powerful brand by leading the team merchandise sales ranking. The Califórnia franchise managed to surpass New York Knicks and Golden State Warriors, which occupy second and third positions, respectively. The San Antonio Spurs, driven by the image of Wembanyama, appears shortly after in fourth place on the list of official products.

The commercial strength of these teams is directly linked to the individual performance of their stars and the historical appeal they have among fans. The Philadelphia 76ers completes the group of the five most profitable franchises in terms of licensing uniforms and accessories. Esse balance between teams from Conferência Leste and Oeste demonstrates a healthy distribution of public interest across major NBA markets.

Emergence of new idols in the league’s commercial scene

One of the big surprises of the current survey is the entry of the freshman Cooper Flagg, from Dallas Mavericks, directly in 11th position of the best sellers. Flagg shares the spotlight with Cade Cunningham, from Detroit Pistons, who also debuted in the commercial popularity rankings this season. The inclusion of these young players signals an important renewal of interest among official kit collectors.

Nine of the fifteen players who sell the most jerseys were selected as starters for the 2026 All-Star Game, highlighting the connection between success on the court and financial return. Jogadores like Shai Gilgeous-Alexander and Nikola Jokic also appear in the top 10, reinforcing the league’s internationalization trend. The NBA did not disclose the exact numbers of pieces sold, but confirmed that the data includes global sales through the official portal.

Impact of recent trades and individual performance

The move from Luka Doncic to Los Angeles Lakers had an immediate impact on sales statistics, elevating the player to second place overall. Anteriormente, Doncic had been the first international player to top this list, interrupting a decade-long dominance shared between Curry and LeBron Agora, Curry regains its prominent position, showing that your personal brand remains extremely resilient in the market.

• Increased demand for classic team uniforms and special editions.
• Growth in international sales in markets in Europa and Ásia.
• Valorization of t-shirts of debuting players at festive events.
• Sales stability for veteran athletes with multiple titles.

Veteran consistency and the appeal of international stars

LeBron James’s longevity is a factor that impresses market analysts, as the player maintains very high sales in his 23rd professional season. Mesmo sharing the spotlight with Doncic in Los Angeles, James remains one of the pillars of revenue for the franchise and the NBA Store. The balance between American and foreign players at the top of the list has never been more evident than in the 2026 balance sheet.

Five international players appear in the top 15, representing countries such as Eslovênia, França, Canadá, Sérvia and Grécia. Essa geographic diversity is an asset for the league as it seeks to expand its fan base beyond Estados Unidos borders. The success of Nikola Jokic and Giannis Antetokounmpo in t-shirt sales reflects the global recognition of their individual and collective achievements in recent years.

Outlook on the volume of licensed goods

Data collected by the Fanatics and NBAStore sales system indicates that interest in official items continues on a steady growth trajectory. The sports apparel market directly benefits from aggressive marketing campaigns and new uniform editions released annually. Stephen Curry’s leadership is a testament to the loyalty of its fan base, which continues to consume products linked to the Warriors point guard.

Teams use this data to plan their inventory and release strategies for the second half of the regular season. With the All-Star Game approaching at Inglewood, transaction volume is expected to increase significantly in the coming weeks. The NBA continues to be a global benchmark in how to transform sports talent into a sales machine for high-value licensed products.

The complete ranking of players and teams reflects the current moment of transition and coexistence between different generations of basketball stars. Enquanto Curry and LeBron maintain their historical relevance, young men like Wembanyama and Flagg begin to build their own business empires. The final result of the 2025/26 season should further consolidate this trend of shared stardom between established veterans and rising promises.