Apple has officially announced the second generation of its popular tracking device, the AirTag 2. The new model hits the market with the promise of substantial improvements in performance, while maintaining the familiar and discreet design that established the previous version. The updates focus on improving accuracy, reach and user experience within the brand ecosystem.
Among the main new features is the incorporation of a second generation Ultra Wideband (UWB) chip, the same one used in the most recent iPhone models. Essa technology is mainly responsible for increasing efficiency in locating objects, making the Busca Precisa function even faster and more reliable. The company has already confirmed the values for the Brazilian market, with the individual unit being sold for R$369.
The launch marks the company’s first major product announcement of the year, signaling a continued focus on accessories that integrate deeply into its ecosystem. Para consumers who need multiple trackers, Apple will offer a package with four units for R$1,249, representing savings in the unit cost of each device.
Apple just announced the AirTag 2!
– More powerful Precision Finding (can find items up to 50% further away than AirTag 1)
– New Bluetooth chip for longer range
– 50% loud speaker
– New chime sound
– Available today for $29pic.twitter.com/8RdNZjD0xn—Brandon Butch (@BrandonButch)January 26, 2026
Technical improvements and core specifications
The AirTag 2 was designed to overcome the limitations of its predecessor, with a clear focus on functionality and robustness. The new UWB chip not only improves accuracy, but also expands the Busca Precisa’s range by up to 50%, allowing users to locate lost items at greater distances with equal ease. The system intuitively combines visual responses, with arrows indicating direction on the iPhone, haptic feedback through vibrations and audible alerts. The internal speaker has been completely redesigned to be significantly more powerful, delivering sound that can be heard up to twice as far away. Essa improvement is crucial for finding objects in noisy environments or when they are covered. The device maintains IP67 certification, guaranteeing resistance against dust and immersion in water for up to 30 minutes at a depth of one meter. Power continues to be supplied by a standard CR2032 battery, which can be easily replaced by the user, ensuring the longevity of the product.
Expanded integration with the Apple ecosystem
One of the most significant evolutions of the AirTag 2 is the ability to use the Busca Precisa function directly on the Apple Watch. Usuários of models like the Series 9, Essa functionality expands the tracker’s versatility, making it an even more useful companion for those already immersed in the brand’s ecosystem.
The device continues to operate based on the vast Buscar (Find Apple reinforces that the entire process is designed with privacy at the forefront, using end-to-end encryption to ensure that only the AirTag owner can view its location, without Apple itself or third parties having access to this data.
Key Advanced Location Features
The functionality of Busca Precisa has been refined to provide a smoother experience. The combination of hardware and software allows the iPhone to guide the user accurately, making searching for keys, wallets or backpacks a simple and quick task.
The Compartilhamento function of Item, already present in the operating system, allows the location of an AirTag to be shared with up to five other people. Isso is ideal for objects for family or collective use, such as car keys, a pet’s collar or luggage on a group trip.
The system also has robust security mechanisms to prevent unwanted tracking. If an unknown AirTag is moving with a person over time, your iPhone will issue an alert. Caso the user does not have an iPhone, the AirTag itself will emit a sound to reveal its presence after a period of separation from its owner.
Prices and purchase options at Brasil
The AirTag 2 will reach the Brazilian market with a suggested price of R$369 for the individual unit. Este value is aligned with the company’s pricing strategy for its accessories in the country, remaining competitive within the premium tracker segment.
For those who want to track multiple items, Apple will make available a package containing four AirTag 2 units for R$1,249. Esta option offers greater cost-benefit, reducing the individual price of each device to approximately R$312.25.
Initial availability will be through the official Apple online store, with promise of arrival at authorized dealers and major retailers in the weeks following launch. The exact date for the start of sales has yet to be confirmed by the company.
Design and new accessories available
The external design of the AirTag 2 remains practically identical to the first generation. The Apple chose to maintain its circular, compact and light format, which proved to be versatile and easy to attach to different types of objects without adding excessive volume or weight. Essa decision guarantees compatibility with the wide range of accessories already on the market.
Along with the new tracker, Apple launched a new line of keychains and holders made with FineWoven material, a sustainable fabric that replaces leather in its accessories portfolio. Esses items will be available in various colors, such as fox orange, midnight purple and black, with the keychain being sold at Brasil for R$426.
Practical applications and versatility
The AirTag 2 establishes itself as an essential tool for everyday life, helping to avoid losing valuable items. Sua most common application is in keychains, wallets and bags, but its versatility allows for creative uses.
Travelers can place the device in checked bags to monitor its location during the journey, providing greater peace of mind at airports. Donos of pets can also attach the tracker to their pet’s collar to quickly locate them in case of escape.
In addition to personal use, the device can be useful in corporate environments to track portable equipment, such as cameras, drones or tools, optimizing the company’s asset management.
System compatibility
To take advantage of all of the advanced features of AirTag 2, such as the enhanced Busca Precisa, the user’s iPhone or iPad must be running the latest versions of their operating systems, such as iOS 26 or iPadOS 26. Dispositivos with older systems will still be able to locate the AirTag via the Buscar network, but with limited functionality.
