The Jogos Olímpicos of Inverno of Esse number includes tickets purchased by the public and those intended for sponsors, representing approximately 75% of the total capacity available for Olímpicos and Paralímpicos.
Fundação Milano Cortina organizes sales exclusively through the official website. Ice hockey stands out as the most sought after sport, driven by the participation of NHL athletes for the first time since 2014.
The opening ceremony, scheduled for February 6th at 8pm at Estádio San Siro in Milão, surpasses the mark of 50 thousand tickets sold from a total capacity of 75 thousand seats. Organizadores initiate special offers to stimulate remaining demand for events.
Sales by modality
Ice hockey leads sales with approximately 350 thousand tickets sold. The sport benefits from the construction of the new stadium Santagiulia in Milão, which will host the main matches.
Biathlon remains in second place, with around 150 thousand tickets sold, concentrated in the Antholz-Anterselva arena. Esqui cross-country and curling also exceed 50 thousand each, demonstrating a balanced interest in traditional disciplines.
Figure skating registers around 70 thousand tickets. Ski mountaineering, a new addition to the Olympic program, completely sells out its sessions in Bormio.
Opening ceremony in Milão
The opening event takes place at Estádio San Siro, with capacity for 75 thousand spectators. Mais of 50 thousand tickets have already been sold, representing significant occupancy for the initial show.
Organizers consider the current number to be indicative of a full house, although there are still places available. The ceremony marks the official start of the Jogos at 8pm on February 6th local Italian time.
Special offers available
Promotions include the option of two tickets for the price of one for people under 26 years old. Voluntários of Jogos access substantial discounts, with third ring tickets reduced from 260 to 26 euros on selected sessions.
These initiatives aim to fill remaining capacities. Volunteers can also donate their tickets, expanding access to the event.
The measures mainly apply to the opening ceremony and some competitions. Todas purchases occur exclusively through the official ticket platform.
Geographic distribution of sales
Around 29% of tickets sold originate from Itália, reflecting local support for the Jogos. Alemanha accounts for 15% of acquisitions, followed by Estados Unidos with 12%.
This division demonstrates the international reach of the competition. Países neighboring Europeans contribute to the remaining volume, along with buyers from other regions.
The data indicates diverse interest beyond the main headquarters. The unique platform has served fans around the world since sales began.
Competition locations
The Jogos are distributed across several clusters in the northern region of the Itália. Milão concentrates ice events, such as hockey and skating, with modern arenas such as PalaItalia and the new Santagiulia.
Cortina d’Ampezzo hosts alpine skiing and curling events, reusing historic structures. Valtellina includes Bormio for mountaineering and speed skiing.
Val di Fiemme is home to cross-country skiing at Tesero and ski jumping at Predazzo. Livigno welcomes snowboarding and freestyle skiing in dedicated parks.
Antholz-Anterselva maintains the traditional biathlon center. Verona hosts the closing ceremony of Paralímpicos, but focused on Olímpicos.
- Main clusters and modalities:
- Milan: ice hockey, figure skating, short track.
- Cortina: alpine skiing, bobsleigh, luge, skeleton.
- Valtellina: ski mountaineering, alpine speed skiing.
- Val di Fiemme: cross-country skiing, ski jumping.
- Livigno: snowboarding, freestyle.
Ticket prices and accessibility
Prices vary depending on the modality and sector chosen. Partidas hockey preliminaries start at 33 euros, while figure skating finals reach up to 2,860 euros.
More than 20% of tickets cost less than 40 euros, ensuring affordable options. Cerca of 57% remain in intermediate ranges, balancing the offer for different audiences.
Alpine skiing in Cortina ranges from 110 to 968 euros per session. Essas tracks contribute to the current sales distribution.
Comparison with previous editions
Recent editions record varying numbers of tickets. Salt Lake City 2002 and Vancouver 2010 approach 1.5 million each, while Sochi 2014 stands at 1.1 million.
Turin 2006, the last Italian venue, sells 900 thousand tickets, with 35 thousand at the opening. Pyeongchang 2018 slightly exceeds 1 million. The current edition is positioned above average for Jogos of Inverno. Fatores how returning professional athletes drive interest.
The Jogos Olímpicos of Inverno of Milão-Cortina 2026 advance with consolidated sales of 1.2 million tickets, including contributions from sponsors and individual purchases. The proximity of the event, starting on February 6th, keeps the official platform as the only acquisition channel, while targeted promotions expand access to key sessions, such as the opening ceremony at San Siro and ice hockey competitions.
Organizers monitor remaining demand to adjust strategies until closing on February 22. The distribution by modalities and regions reinforces the global appeal of the competition, with infrastructure spread across Italian clusters ready to receive athletes and spectators. Esportes Traditional and new ski mountaineering complement the program of 116 events, spread across 16 disciplines.
Growing international demand
Foreign sales represent a significant majority, with Alemanha and Estados Unidos at the top after Itália. Essa trend reflects the attractiveness of Jogos to European and North American fans, especially hockey fans.
Single digital platform facilitates global purchases from launch. Atualizações weekly release new batches depending on availability.
Countries such as Canadá and Suécia are also among the main buyers. The interest reflects expectations for the presence of professional leagues.
