New Lexus TX SUV with seven seats generates strong debate about its official launch on the Japanese market

6 min read
Lexus TX Foto: Lexus TX - Jonathan Weiss/ Shutterstock.com

The Japanese automotive market is following with great interest developments regarding a possible introduction of the Lexus TX, a luxury SUV designed with three rows of seats and developed primarily for the América and Norte audiences. The model, which stands out for its large internal space and the ability to transport up to seven occupants in comfort, has become a recurring topic in specialized publications and online forums in the Japão, where the demand for spacious family vehicles finds few options in the premium sports utility vehicle segment.

The discussion gains strength due to the vehicle’s characteristics, which fill a specific gap. Enquanto the Japanese market traditionally favors more compact models, there is a consolidated public that seeks larger vehicles for large families, a niche currently dominated by luxury minivans. The arrival of the TX would represent a sophisticated and robust alternative, in line with the prestige of the Lexus brand.

Lexus TX 350
Lexus TX 350 – Erman Gunes/ Shutterstock.com

Despite the growing debate and detailed analysis of its specifications by local media, Lexus has not yet issued an official statement regarding the commercialization of the TX in the Japão. The manufacturer’s strategy remains focused on the North American and Canadian markets, leaving open the possibility of future expansion to other continents, which further fuels the expectations of Japanese consumers and experts.

Platform and dimensions designed for comfort

The Lexus TX was developed on the robust GA-K platform, the same one used by the Toyota Grand Highlander, but with significant adaptations to meet the luxury and refinement standards of the Lexus. The vehicle’s structure received reinforcements, such as short pitch spot welds and optimizations to the multilink rear suspension, which result in greater torsional rigidity. Essas improvements translate into a more stable and quieter drive, minimizing vibrations and road noise, essential elements for a premium category vehicle.

The generous dimensions are the model’s main attraction, designed to offer a superior experience on long trips. The space for third-row occupants was designed to accommodate adults in comfort, something rare in the segment. Além In addition, the trunk offers a useful volume of 572 liters (20.2 cubic feet) even with all seats in use, a capacity that expands considerably with the electric folding of the rear rows, ensuring versatility for transporting luggage and various equipment.

Hybrid and gasoline engine options

The Lexus TX line offers a diverse portfolio of engines to meet different consumer profiles. The entry-level version, called TX 350, is equipped with a 2.4-liter turbo engine that delivers 275 horsepower, coupled to an eight-speed automatic transmission. Esta configuration can be purchased with front or all-wheel drive, prioritizing a balance between performance and efficiency for daily use.

For those looking for more performance, the Lexus offers the TX 500h F Sport Performance, a hybrid model that combines the same 2.4 turbo engine with an electrical system to deliver superior combined power. Este DIRECT4 all-wheel drive system intelligently directs torque between the axles, improving handling and response in curves, with a clearly sportier focus.

At the top of the range is the TX 550h+, a plug-in hybrid that represents the pinnacle of technology offered for the model. Ele uses a 3.5-liter V6 engine associated with an electric motor and a larger capacity battery, allowing a purely electric range for short urban journeys. Esta version combines high power with the maximum energy efficiency of the set, positioning itself as the most complete and sophisticated option in the line.

Differentials compared to the popular Lexus RX

In the brand’s portfolio, the Lexus RX is the model that is closest to the TX on offer, but the differences are crucial for the family consumer. Enquanto The RX offers an optional third-row configuration, its space is limited and best suited for children on short trips. The TX, on the other hand, was designed from the ground up as a true seven-seater SUV, ensuring that all passengers have a comfortable experience.

This difference in purpose is reflected in the price. In the North American market, the TX 350 has an additional cost that varies between 3,700 and 6,900 dollars compared to equivalent versions of the RX. The extra value is justified by the substantial gain in internal space, load capacity and versatility, positioning the TX as the logical choice for families who need more space without giving up the luxury and construction quality of the Lexus.

Technology and security as pillars of the model

All Lexus TX models leave the factory equipped with the advanced Lexus Safety System+ 3.0 security package. Este suite of driver assistance technologies includes pre-collision system with pedestrian and cyclist detection, dynamic adaptive cruise control for all speeds, lane keeping assistant with trajectory tracking and automatic high beams. Onboard technology is centered around a stunning 14-inch multimedia screen, which offers an intuitive interface and wireless connectivity for Apple CarPlay and Android Auto. Para audio enthusiasts, an optional Mark Levinson premium sound system with 21 speakers is available, designed to create an immersive sound experience throughout the cabin.

Design and finish follow the brand’s standards

Visually, the Lexus TX adopts a design approach that balances elegance and functionality, avoiding excess and focusing on sober, imposing lines. The interior reflects the brand’s commitment to quality, using noble materials, improved acoustic insulation and meticulous finishing. More equipped Versões offer heated and ventilated front seats, while recent updates have brought new personalization options, such as the Matador Red Mica exterior color, now available for non-sport versions of the SUV.

The dynamics of the automotive market in Japão

Interest in Lexus TX in Japão may seem counterintuitive, given that the country is known for its narrow streets and preference for compact and efficient vehicles, such as “kei cars”. However, there is a robust and profitable market segment for large family vehicles, traditionally occupied by minivans like the Toyota Alphard and its platform sibling, the Vellfire, which are symbols of status and comfort.

These models demonstrate that there is a demand for space, luxury and practicality. The Lexus TX would fit into this context as an SUV alternative, attracting consumers who want the same passenger capacity and prestige of a luxury minivan, but with the style and robustness of a sports utility vehicle.

Japanese automotive media has been instrumental in fueling this discussion, looking at how the TX could be adapted for the local market. Colunistas highlight that the efficiency of hybrid versions, especially the plug-in, would be a strong selling point, in line with policies to encourage low-emission vehicles.

So far, the lack of confirmation from Lexus only intensifies speculation. Fóruns of enthusiasts and potential buyers actively debate the feasibility of importing or even local production, demonstrating that, if the brand decides to launch the TX in Japão, it will find a receptive and well-informed public.

Pricing structure and versions in América from Norte

To understand TX’s positioning, its pricing structure in the North American market serves as a clear reference. The entry-level version, TX 350, starts at approximately $57,090, offering a complete package of standard equipment and seven finishing options that add more luxury and technology.

The performance hybrid model, the TX 500h F Sport, starts at $70,610, including exclusive sports finishes and the most dynamic all-wheel drive system. At the top of the line, the TX 550h+ plug-in is offered in a single luxury configuration, priced at $80,960, consolidating its status as the most technological and expensive model in the TX family.

Features designed for family use

Lexus paid special attention to the details that make everyday life easier for a large family. Access to the third row, for example, is simplified by a mechanism that allows the second row seats to slide forward with a single touch, creating a generous passageway. The rear doors have a wide opening angle, making it easier to install child seats and board and disembark passengers.

The interior is packed with clever storage solutions, including multiple cup holders, compartments and seven USB charging ports strategically distributed across the three rows, ensuring all occupants can keep their electronic devices charged throughout the journey.

The versatility of the trunk is another highlight, with third-row seats that can be electrically folded to create a flat, expansive load surface. Esses practical elements, combined with the luxurious environment, reinforce the TX’s proposal as a vehicle that does not force a choice between functionality and sophistication.

Maria Clara é colaboradora da redação do Mix Vale, portal de notícias com cobertura de Brasil e mundo. Produz conteúdo nas editorias de economia e benefícios, com foco em informação de serviço para o leitor brasileiro. Escreve para o portal desde 2016: Formação: Atriz.