Cadillac released the official livery of the car that will compete in the 2026 season of Fórmula 1 during the break of the Super Bowl, held in the Estados Unidos. The design features predominant tones of black and white with an asymmetrical configuration, with one side being lighter and the other darker. The revelation occurred through a televised commercial, followed by the display of a replica of Nova York in a public place.
The American team enters the grid as the 11th formation, expanding the championship to 22 cars. The confirmed drivers are the Mexican Sergio Pérez and the Finnish Valtteri Bottas, both with consolidated experience in the category. The choice of the Super Bowl date reinforces the brand’s positioning strategy in the North American market.
Dan Towriss, the team’s executive director, highlighted the intention behind the adopted look. The painting reflects the striking identity and values of the Detroit manufacturer.
Strategic revelation on Super Bowl
Cadillac opted for the Super Bowl break to present the definitive livery. The event attracts millions of viewers across the Estados Unidos and serves as a global platform for visibility. The commercial shown showed the car in motion, emphasizing modern lines and strong contrast between colors.
Shortly after the broadcast, a full-scale replica was placed in a busy area of Nova York. The action allowed direct interaction with the public and generated immediate coverage in the specialized media. The team used the moment to connect technical performance with American cultural elements.
The launch strategy combines high-level entertainment and sport. The automaker seeks to attract new fans to the Fórmula 1 in the Estados Unidos market.
History in motion. Our 2026 livery.pic.twitter.com/WbaoEpOoDA
—Cadillac Formula 1 Team (@Cadillac_F1)February 9, 2026
Features of asymmetrical painting
The design of the Cadillac car for 2026 features deliberate asymmetry between the sides. One side predominates in white with black details, while the other inverts the proportion, highlighting black.
- High contrast between black and white for high-speed visibility
- Modern geometric elements that reinforce the brand’s visual identity
- Intentional details that nod to America’s industrial legacy
- Matte finish in specific areas for a different visual effect
This configuration sets the car apart from traditional competitors. The team avoided common symmetrical patterns to convey boldness and innovation. The look respects the technical requirements of the category, without compromising aerodynamics.
The choice of black and white colors facilitates an immediate association with the Cadillac. The automaker uses these shades in high-performance street models.
Dan Towriss Declarations
Dan Towriss explained that each element of the painting was planned with precision. The director emphasized the bold, modern and unmistakably American character of the project.
He added that the revelation in Super Bowl and Nova York combines performance, culture and entertainment. The action aims to reach fans beyond the traditional motorsport audience. Towriss reinforced the commitment to technical precision characteristic of the Fórmula 1.
The painting represents the team’s identity on the grid. The manager sees the look as a declaration of intentions for his debut season.
Experienced pilots at the helm
Sergio Pérez and Valtteri Bottas form the starting duo for Cadillac in 2026. Bottas contributes in-depth technical knowledge and consistency in ratings.
Both drivers took part in recent test sessions. Eles drove the car in a shakedown held at Silverstone at the beginning of the year. The initial adaptation was positive despite small mechanical adjustments identified.
The combination of experience allows the team to accelerate development. Pérez and Bottas should accumulate important mileage in the pre-season.
Team operational structure
Cadillac has established multiple bases to support operations in Fórmula 1. The technology center in Silverstone, in Inglaterra, concentrates European activities and attracts professionals in the category.
In Estados Unidos, facilities are in Fishers, in Indiana; Warren, in Michigan; and Concord, in the Carolina of the Norte. Essas units take care of development, manufacturing and logistics. Task division optimizes transatlantic workflow.
Graeme Lowdon acts as team leader, bringing previous experience in managing smaller formations. The structure combines American expertise with consolidated European knowledge.
Engine supply and future plans
Initially, the Cadillac uses power units provided by the Ferrari. The client agreement guarantees immediate competitiveness at launch.
General Motors, the brand’s controller, develops its own engine for later implementation. The project follows 2026 regulations, with a focus on sustainability and hybrid performance.
This transition reinforces the team’s long-term ambition. The automaker invests significant resources to establish a lasting presence in the championship.
Tests carried out and pre-season
The team performed shakedown on Silverstone in January. The session served to initially validate systems and collect basic data.
Subsequently, he participated in collective tests in Barcelona at the end of January. The car ran in camouflage paint to preserve details from the official version.
The next phase takes place at Bahrein, from February 11th to 13th. Essas sessions mark the last heat before the start of the season.
Commercial partnerships announced
Cadillac confirmed Tommy Hilfiger as an official partner for 2026. The fashion brand appears in prominent positions on the car and uniforms.
Other commercial agreements are expected to be revealed in the coming weeks. The activations reinforce the team’s presence in the global luxury and entertainment market.
The entry of the Cadillac expands the racing calendar in the Estados Unidos. The team contributes to the growth of Fórmula 1 in the country with three Grandes Prêmios scheduled.
The 2026 season promises greater competitiveness with the new formation. Cadillac begins a trajectory focused on learning and constant evolution.
