Sony broadcast promises to reveal major PS5 titles in an event lasting more than an hour

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Sony Foto: Sony - Foto: MMassel/istock

Sony Interactive Entertainment confirmed the holding of a new edition of its traditional digital event, scheduled for this Thursday, February 12th. The presentation promises to be one of the most extensive ever carried out by the company, exceeding the 60-minute mark of uninterrupted content aimed at the PlayStation 5 ecosystem. The broadcast will begin promptly at 7pm, at Brasília time, and can be followed globally through the company’s video platforms.

This initiative marks the Japanese brand’s first major moment of communication with its audience in 2026, setting the tone for the launches that will hit the market in the coming months. Diferente of previous editions, focused on a single title or with a reduced duration, the extended format suggests a significant amount of revelations, ranging from large productions from internal studios to strategic collaborations with external partners.

Sony
Sony – Foto: Tada Images / Shutterstock.com

The decision to increase screen time reflects the company’s need to demonstrate a robust calendar of games, responding to the expectations of consumers who await news about established franchises and new intellectual properties. The event will serve as a showcase for both blockbusters and independent experiences that diversify the console’s library.

Predicted Highlights and Market Speculations

The programmatic content of the presentation must balance updates on already known projects with new announcements. Analistas from the industry and the gaming community turn their attention to Insomniac Games, with the expectation of new material on Marvel’s Wolverine. The title, which has generated great anticipation since its initial teaser, is one of the main candidates to receive details on gameplay and narrative.

Another point of interest lies in the productions of Bungie, a studio acquired by Sony to strengthen its presence in service games. The Marathon project, an extraction shooter with a science fiction aesthetic, is scheduled for release in March and should occupy a relevant space in the broadcast, detailing mechanics and progression systems for future players.

In addition to the internal studios, the presentation should reserve space for Hideo Kojima and its long-awaited Death Stranding 2. Recent Rumores indicate the possibility of announcements related to the expansion of the franchise to other platforms, in addition to new excerpts that demonstrate the graphical power of the Decima engine on the current Sony hardware.

Event structure and variety of content

The broadcast was designed to cover different aspects of the gaming market, ensuring that different player profiles are served. The event organizers confirmed that there will be a substantial focus on “third-party” titles, that is, games developed by partner companies that have chosen the PlayStation 5 as one of their main platforms.

The segment dedicated to independent games also promises surprises. Sony has maintained a policy of supporting smaller developers, whose games often explore innovative mechanics and artistic storytelling. Títulos like Intergalactic: The Heretic Prophet, from

  • Presentation of extended gameplay trailers for action and adventure games;
  • Short interviews with creative directors and executive producers;
  • Official release dates for the first half of 2026;
  • Revealing new exclusive or temporary partnerships for the console.

How to watch and follow the news

For Brazilian viewers, access to the content will be facilitated by simultaneous transmission on the official PlayStation channels on YouTube and Twitch. The 7pm time slot was strategically chosen to favor the audience at Américas, allowing the public to watch live without conflicting with standard business hours.

The broadcast will feature Portuguese subtitles from Brasil, ensuring full understanding of the developers’ announcements and speeches. The technical recommendation is that interested parties access the live links a few minutes in advance to avoid connection instabilities, given the high volume of traffic expected for the event.

The strategic role of digital transmissions

Since 2019, Sony has adopted the State of Play format as its main vehicle for direct communication with consumers, moving away from traditional in-person fairs. Essa strategy allows greater control over the message and quality of the material presented, in addition to reducing logistical costs associated with physical events.

The success of this model depends on the frequency and relevance of ads. By promising more than an hour of content, the company signals confidence in its current portfolio and seeks to maintain engagement with the installed base of consoles, which continues to grow globally. The public’s reception of this specific event may influence the frequency of future editions throughout the year.

With competition in the digital entertainment sector increasingly fierce, the ability to generate hype and conversation on social media has become a valuable metric. This Thursday’s event not only presents products, but also reinforces the PlayStation brand’s identity as a hub for premium and diverse experiences in the electronic games market.

Jeronimo Santos é colaborador da redação do Mix Vale, portal de notícias com cobertura de Brasil e mundo. Produz conteúdo nas editorias de economia e benefícios, com foco em informação de serviço para o leitor brasileiro. Escreve para o portal desde 2016: Formação: Marketing

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