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A worrying wave of eating behavior has gained strength among youth in several Asian countries, mobilizing the international medical community and generating debates about the digital influence on self-image. Vídeos and reports disseminated in online forums show individuals chewing tasty and high-calorie foods just to taste them, discarding the food in plastic containers immediately afterwards to avoid ingesting calories. The method, which seeks to trick the brain and stomach, reveals a serious distortion in the relationship with food and raises a red alert about the mental health of this demographic.

The phenomenon is driven by exacerbated aesthetic pressure on digital platforms, where extreme thinness is still often validated as a synonym for success and self-control. By avoiding swallowing, these young people believe they are in control of their body weight, ignoring the vital signs of satiety and nutrition that the body requires to function properly. The practice reflects an immediate search for aesthetic results, completely neglecting human physiology and the hidden dangers of depriving the body of its essential fuels.

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Severe impacts on the digestive and nutritional system

The human body begins the complex digestion process as soon as chewing begins, releasing saliva, stomach acids and enzymes in the biological expectation of receiving nutrients. Quando the food is systematically discarded before reaching the stomach, this gastric juice remains without function in the digestive tract, which can trigger acute gastritis, ulcers and permanent damage to the esophagus and teeth due to constant and uncontrolled acidity.

In addition to visible mechanical and chemical damage, continuous deprivation of vitamins, minerals and macronutrients leads to silent malnutrition that can be fatal. Lack of energy compromises the immune system, causes accelerated loss of muscle mass and affects cognitive functioning, creating a cycle of physical weakness that is often masked by the momentary euphoria of rapid weight loss seen on the scale.

Influence of social networks and aesthetic standards

Video and photo sharing platforms act as catalysts for this harmful practice, creating information bubbles where unhealthy weight loss methods are normalized. Algoritmos tend to deliver content that reinforces body insecurities, exposing teenagers to influencers who, without technical responsibility, promote risky behaviors as if they were harmless lifestyle tips or diet “hacks”.

The culture of constant comparison has transformed the body into an object of rapid consumption, similar to disposable fashion, where health is sacrificed in the name of an edited and often unattainable image. Especialistas in digital behavior point out that the virality of these extreme techniques occurs because they offer a false sense of a magical solution to the dilemma between the pleasure of eating and the desire to lose weight, ignoring the devastating long-term consequences.

Direct relationship with serious eating disorders

Psychiatrists and psychologists warn that this behavior should not be seen just as an eccentric or temporary diet, but rather as a clear symptom or trigger for classic and dangerous eating disorders. Clinical practice classifies the act of chewing and spitting within the spectrum of unspecified eating disorders, having a high correlation with the development of bulimia nervosa and anorexia, requiring immediate multidisciplinary intervention to reverse the condition.

Treatment for individuals who adopt this routine involves not only dietary re-education, but in-depth psychological work to rebuild self-image and the relationship with food. Early identification of signs by family and friends is crucial, as social isolation and sudden changes in table habits are frequent indications that the quest for thinness has crossed the line into pathology.

Need for awareness and digital regulation

Combating this trend requires a joint and coordinated effort between families, educators and the technology companies themselves that host and distribute this content. Swiftly removing videos that promote self-harm and implementing automatic mental health warnings in searches related to extreme weight loss are critical steps toward protecting the physical integrity of a vulnerable generation.

Health professionals argue that nutritional education should be integrated into the school curriculum with more emphasis, focusing not only on the caloric value of food, but on the biological and social function of eating. Desmistificar unrealistic beauty standards and promoting an integrative health vision is the only sustainable way to prevent dangerous new “fads” from finding fertile ground to thrive among young people.

Luís Henrique Costa é jornalista formado pela FMU, editor-chefe e fundador do Mix Vale, portal de notícias em atividade desde 2013. Responde pela direção editorial do veículo, que cobre Brasil e mundo em economia, benefícios sociais, esportes, tecnologia, ciência e entretenimento. Atua na área há mais de 15 anos e lidera uma equipe de cerca de 15 colaboradores.

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