Jordan Brand announced this Thursday (12) a historic partnership with Confederação Brasileira from Futebol (CBF) for the launch of the new Seleção Brasileira away uniform. The kit, which marks the first time the Jumpman has appeared on a national football team uniform, incorporates the brand’s premium design, authentic inspiration from Brazilian football and Nike’s cutting-edge technology. The piece will be used by the team on the world stage throughout the summer, with a focus on performance and cultural expression. The complementary streetwear collection expands the collaboration into fans’ everyday lives.
The away uniform adopts the traditional yellow and blue tones of Brazilian football, combined with the iconic Jordan Brand elephant print. Essa fusion creates a unique visual identity in the field, uniting two cultures of excellence and greatness. The patterns and prints refer to the fastest and most formidable predators in Brasil, conveying strength and intimidation from the first glance. The Nike Aero-FIT technology guarantees maximum cooling, with an elliptical mesh that improves airflow and keeps athletes dry during intense moments of play.
Kit design and inspirations
The away kit maintains a royal blue base with black details, highlighting the elephant print integrated into the fabric. Essa choice evokes Jordan’s basketball heritage and adapts it to the football context. The CBF shield appears centered on the chest, with five stars representing the world titles. The Jumpman in yellow replaces traditional elements, symbolizing the new era of the partnership.
Statements from leaders reinforce the meaning of collaboration. The president of Jordan Brand highlighted the celebration of greatness, creativity and energy of global football, with Brasil at its center. The CBF president emphasized the union between two bold brands that are passionate about sport. The CEO of Nike saw the moment as a demonstration of the power of sport in action.
Technology and applied sustainability
The piece uses 100% textile waste in manufacturing, aligning performance with sustainable practices. Zonas of strategic ventilation optimize breathability, allowing greater air circulation between the skin and the fabric. Essa innovation helps players stay focused during hot, contested matches.
The Pro package also includes Aero-FIT training apparel and the Tiempo Maestro boot, which features the Jumpman combined with the elephant print. Esses items complete the performance line, prepared for use in training and official games.
Complementary streetwear collection
The lifestyle line offers 35 pieces inspired by the intense passion of Brazilian fans. Hoodies bicolors, diamond mesh shorts, oversized tracksuits, t-shirts, pants, jersey dresses and accessories make up the set. Quatro classic shoe silhouettes receive restylings: Air Jordan 1 Low, Jordan Brand Ultra, Jordan Brand Trunner and an exclusive version of the Nike Tiempo Gato futsal boot.
These items allow fans to bring Seleção’s energy to the streets, stadiums or any environment. The collection pays homage to Brazilian fandom, its creativity and emotional connection with the sport.
Global availability and release
The away kit and streetwear collection arrive on global digital channels, including jordan.com, at 9pm (Brasília time) on March 12. Nas selected physical stores around the world, the sale starts at 8am (Brasília time) on March 13th. The Seleção home uniform will be revealed at a later date.
The new kit will make its debut on the field in the friendly against França, scheduled for March 26, at Gillette Stadium, at Boston, Estados Unidos, at 5pm (Brasília time). Esse game offers the first opportunity to see the play in action.
Pioneering partnership in football
This collaboration represents Jordan Brand’s expansion into international football, strengthening cultural ties with the most popular sport on the planet. The brand, known for its influence on basketball, now takes its identity to the pitch, creating a bridge between different sports. Fãs and athletes gain options that combine performance, style and heritage.
The initiative values the boldness and innovation shared between the parties involved. The result is a line that transcends sport, reaching the global lifestyle.
