Film Super Princess Kaguya surpasses 1 billion yen and surprises with expansion to cinemasBy Bruna
3 min read
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The original Netflix anime film “Super The unexpected success boosted the expansion of its exhibition to more than one hundred cinemas at Japão, demonstrating the strong appeal of animation to the public and specialized critics.
Expansion and rise at the box office
Inicialmente released in just 19 cinemas, the feature film demonstrated an unexpected resonance with the public. The positive response meant that, last week, on March 13, the film was shown in more than 100 theaters, a significant jump that surprised the advertising team itself.
Between March 13th and 15th, the production attracted 144,281 spectators, grossing 287,064,500 yen. Essa extraordinary performance boosted “Super Princesa Kaguya!” from 10th to 5th in the weekend box office rankings, a remarkable achievement for a film that had its origins on a streaming platform.
The vision of Shingo Yamashita
“Super Princesa Kaguya!” marks Shingo Yamashita’s debut as a feature film director. Ele is widely recognized for his work on notable opening sequences of famous animes, such as the first season of “Jujutsu Kaisen”, “Chainsaw Man”, and “Urusei Yatsura”.
The film’s plot unfolds in the vibrant virtual world of “Tsukuyomi”, an ethereal stage filled with dreams and hopes. The central narrative focuses on the deep bonds that form between young girls, all connected by the unifying and inspiring force of song.
The combination of Yamashita’s experienced direction with an engaging theme has been a fundamental pillar for the public’s good reception. Essa creative synergy has generated sold-out sessions as soon as bookings opened and growing global enthusiasm, as stated by the advertising team.
Global enthusiasm and special events
Para To celebrate the achieved success and fervent fan base, a special viewing event, called “#ThreeDayWeekendIsSuperKaguyaPrincess”, will be held. Ele is scheduled to take place in cinemas across the country between March 20th and 22nd.
On March 20th, a national simultaneous session will innovate by allowing the use of smartphones in some selected rooms. Isso will encourage viewers to post their reactions and comments on social media in real time during the screening, creating a collective and interactive experience.
The initiative will extend beyond cinemas, with the possibility of participation via streaming on the Netflix platform. Assim, fans from across Japão will be able to engage, watching and sharing the excitement synchronously, significantly expanding the reach of the event.
Além disso, nos dias 21 e 22 de março, as populares sessões de karaokê do filme serão realizadas nacionalmente. Estas sessions offer a unique opportunity for live interaction, allowing the audience to sing along and celebrate the musical performances featured in the animation.
Repercussion and public engagement
Karaoke sessions provide audiences with the opportunity to actively interact with the film’s live performances and action scenes, transforming the cinematic experience into a true participatory show.
Fãs que participaram pela primeira vez expressaram grande satisfação, mencionando que a experiência foi divertida e envolvente. The collective fun environment, where everyone can express themselves freely, is a great attraction, consolidating the viewers’ emotional connection with the work.
The impact on the cinematic scene
The phenomenon of “Super Princesa Kaguya!”, which has transcended its origins on the streaming platform to dominate the box office, sets a significant industry precedent. Ele demonstrates the ability of digital productions to generate strong appeal for the big screen, paving the way for hybrid distribution models. The success reinforces the importance of community engagement and engaging content as keys to triumph in today’s entertainment landscape.







