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The organization of the biggest music festival in the country confirmed the official dates for the sale of early access to the next edition at Cidade of Rock, located in the west zone of the capital of Rio de Janeiro. Those interested in ensuring their presence at the event, which will take place over seven days in September, will be able to purchase tickets through the digital platform Ticketmaster. The general sale is scheduled for December 9th, starting at 9pm, requiring planning from fans due to the traditionally high demand. The advance purchase format allows the public to ensure participation even before the official announcement of the musical attractions that will make up the main stages.

The event will take place at Parque Olímpico on the fourth, fifth, sixth, seventh, eleventh, twelfth and thirteenth of September, maintaining the tradition of covering two consecutive weekends. The initial ticket option, known for selling out quickly in previous editions, offers the flexibility of choosing the exact date of attendance at a later time. Especialistas at large events recommend that users register in advance in the sales system to avoid delays during the payment process. The organization’s expectation is to repeat the volume of simultaneous accesses recorded in the last edition, when hundreds of thousands of people competed for virtual tickets.

Value structure and payment methods

Tickets for early access were priced at seven hundred and ninety-five reais for the entire modality, while half-price tickets will cost three hundred and ninety-seven reais and fifty cents. A partnership established with the financial institution Itaú guarantees holders of the brand’s credit cards a fifteen percent discount on the total amount, reducing the cost to six hundred and seventy-five reais and seventy-five cents. Além of the financial rebate, these customers have the advantage of paying the amount in up to eight installments without incurring interest, facilitating financial planning for participating in the festival.

For the general public who opt for other credit card brands, the system will allow payment in up to six interest-free installments, with the exception that cards issued abroad are not eligible for splitting the amount. Outra alternative financial transaction made available by the organization is cash payment through the PIX system, which generates a quick response code valid for ten minutes to complete the transfer. It is essential to highlight that the official platform does not charge additional convenience or service fees when purchasing this specific input format.

Acquisition rules and limits per buyer

The regulations established for sales impose a strict limit of four tickets per number of Cadastro and Pessoa Física. Essa measure aims to democratize access to the event and curb the actions of scalpers in the parallel entertainment market.

Within this maximum quota allowed per user, the system authorizes the inclusion of only a half-price ticket, requiring proof of the right to the benefit at the time of purchase and also at the turnstiles accessing the show venue.

Validation of documents for students, seniors, teachers and other categories covered by law will occur digitally, streamlining the entry flow on festival days and ensuring the legal security of the operation.

Exclusive benefits for associated members

Consumers who are part of the festival’s official loyalty program have a different calendar to guarantee their access. The exclusive pre-sale for this group will begin on December 4th.

The exclusivity period will last until December 8th, always starting at 7pm, providing a comfortable window for making purchases before opening to the general public.

In addition to priority in the virtual queue, members in the program’s highest categories receive additional benefits that include discounts on licensed products and access to specific living areas within Cidade of Rock.

Membership of the benefits club remains available on the brand’s official portal, allowing new interested parties to purchase annual packages in time to participate in this year’s early sales window.

Accessibility logistics at the venue

The organization reinforced its commitment to inclusion by detailing policies for people with disabilities, who have the right to purchase an additional ticket for a companion at the price corresponding to half-price.

All supporting medical documentation will need to be attached to the platform during the booking process, ensuring that the event support team prepares the necessary infrastructure, such as elevated platforms and internal adapted transport.

Dynamics of choosing dates

The difference in the advance purchase format lies in the freedom to define the day of appearance, a process that will take place exclusively in a virtual environment after the organization reveals the complete lineup of artists and bands that will perform on the Mundo and Sunset stages.

Technological preparation for the volume of accesses

The digital infrastructure set up to support the demand of thousands of simultaneous users is based on high-capacity servers managed by Ticketmaster, which will implement the intelligent virtual queue system to organize the flow of requests. The recent history of the event demonstrates the need for a robust network architecture, considering that in the previous edition, the batch of one hundred and eighty thousand advance tickets was completely sold out in just over two hours of operation. On Naquela occasion, records showed the presence of more than four hundred and sixty thousand people waiting in the digital lobbies, with transactions originating from twenty-eight different countries. Para To mitigate instability risks, the ticket company’s software engineers recommend that buyers avoid refreshing the browser page during the countdown and ensure that credit card data is previously saved in their user profile. The stability of the home internet connection is also a crucial factor highlighted by e-commerce experts to ensure success in the final stage of payment processing.

Infrastructure of the entertainment complex

Parque Olímpico will undergo new adjustments to receive the public during the seven days of programming, maintaining the lawn sector as the main free circulation area for those with standard access.

The event plan will include multiple brand activation arenas, expanded food courts and optimized evacuation routes, aiming to provide a safe and comfortable experience for the tens of thousands of people expected daily.

Jeronimo Santos é colaborador da redação do Mix Vale, portal de notícias com cobertura de Brasil e mundo. Produz conteúdo nas editorias de economia e benefícios, com foco em informação de serviço para o leitor brasileiro. Escreve para o portal desde 2016: Formação: Marketing

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