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Augment AI launched this Friday, March 20, 2026, the wena X crowdfunding campaign on the Green Funding platform, on Japão. The smartwatch, touted as the world’s smallest among models with a 1-inch or larger color screen, reached the initial goal of 10 million yen in just 4 minutes after starting at 11am (local time). In 40 minutes, the amount raised exceeded 100 million yen, setting the record for the fastest collection in the platform’s history. Às 14h17 do mesmo dia, o total já chegava a 170 milhões de ienes, com a campanha ainda em andamento e prazo previsto para encerramento em 17 de junho.

The device maintains the original concept of the wena line, allowing users to attach smart features to the strap of their favorite mechanical watch. Dessa way, it is possible to make electronic payments, receive notifications and record physical activities without changing the classic design of the accessory. Augment AI, an independent company formed after the acquisition of patents and the brand by the team that developed the product at Sony, is led by CEO Teppei Tsushima.

Innovative concept transforms traditional watches

The wena X adds smartwatch features in an unobtrusive way. Usuários preserve the aesthetics of your favorite watches while gaining access to modern connectivity and monitoring tools.

The proprietary operating system wena OS consumes little energy. Ele optimizes health functions, including detailed sleep monitoring and accurate recording of daily exercise.

Historical record on the Green Funding platform

The campaign quickly surpassed previous brands from the wena line itself. In 2015, a related project had raised 107 million yen, but the new result set a new bar in speed.

The massive support reflects continued interest in the hybrid concept. Entusiastas of technology and watches value smart integration without compromising traditional style.

Compact and multifunctional design

The wena X holds the title of the world’s smallest smartwatch in its category. Miniaturization allows for continuous 24-hour use, whether attached to a watch or independently as a smart bracelet.

The 1-inch color screen delivers clear information. Funções essentials remain accessible without requiring frequent battery changes.

In-store demonstration events via Japão

Augment AI has organized hands-on exhibitions in various locations to allow interested parties to test the product directly. Lojas as Tsutaya Electrics+ in Futako-Tamagawa, SHIBUYA TSUTAYA, Livraria Tsutaya in

These spaces make it possible to evaluate texture, usability and real fit. Visitantes experiment with the bracelet and explore the device’s interfaces.

Presentation at Shibuya Tech Festival

A prototype of the wena On the 22nd, Teppei Tsushima participates in a lecture to detail the development history and specific features.

The event offers the opportunity for direct interaction with the team. Participantes know the process from its origin in Sony to the independence of Augment AI.

Philosophy maintained by the independent team

The company follows the original vision of discreet innovation. The focus remains on improving traditional watches with efficient, low-power technology.

The initial success of the campaign demonstrates public confidence. Augment AI accelerates development to deliver the product to backers as quickly as possible.

The campaign remains open at Green Funding. Interessados access the platform to contribute and find out about the rewards available for different levels of support.

Beatriz Lima é colaboradora da redação do Mix Vale, portal de notícias com cobertura de Brasil e mundo. Produz conteúdo nas editorias de economia e benefícios, com foco em informação de serviço para o leitor brasileiro. Escreve para o portal desde 2024.

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