Cimed and Palmeiras launch exclusive portfolio with four licensed products and focus on fans

Palmeiras and Cimed, one of the largest pharmaceutical companies in Brasil, announce the expansion of their strategic partnership with the official launch of an innovative line of licensed products. Esta new collection, designed for the millions of fans of Maior Campeão and Brasil, integrates four prominent brands from Cimed: Carmed, Super, The initiative further solidifies the relationship between the club and the company, promising a deeper connection with Família Palmeiras.

To celebrate and detail behind the scenes of this news, João Adibe Marques, CEO of Cimed and an enthusiast from Palmeiras, will participate in a special edition of Palmeiras Cast, the official podcast of Verdão. The eagerly awaited episode will soon be available on Palmeiras Sportingbet TV, offering fans a complete overview of the conception and goals behind this unprecedented collaboration.

The president of Palmeiras, Leila Pereira, expressed great satisfaction with the launch. Segundo her, it is with great joy that the club makes this special line of products, developed with care by Cimed, available to fans. The president reinforced her confidence in the quality of health and beauty items, which, in her view, will certainly please Família Palmeiras.

Palmeiras launches line of licensed products alongside sponsor

Partner of Verdão, Cimed launched, this Monday, a line of personal care products licensed from the brand and the club, being Carmed, Super, João and

Photo: Reprodução/Cimedpic.twitter.com/XRwM2rmvw5

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First line of innovative products

The line of licensed products was carefully designed to meet the needs and affection of fans. Entre items include “Carmed Palmeiras”, a lip moisturizer from the market-leading brand, “Super with Desodorante and

In addition to these, “Lavitan Multivitamínico Palmeiras” completes the portfolio, offering personalized vitamin supplementation with the club’s identity. Todos the products were developed in close collaboration with the club, with the active participation of the president Leila Pereira, which ensures authenticity and relevance for fans.

Strategy beyond traditional sponsorship

The partnership between Palmeiras and Cimed transcends traditional sponsorship models, as explained by João Adibe Marques. The company seeks complete integration with the club’s strategy, establishing a strong connection with the fans. Este model aims to provide personalized experiences, which go beyond simple brand exposure.

Cimed adopts a clear position of integrating sport, health and lifestyle, and this line of products is a direct reflection of this philosophy. The collaboration with Palmeiras represents a strategic move to expand the reach of its brands, while strengthening the emotional bond with one of the biggest clubs in Brasil.

The CEO of Cimed emphasized that the sponsorship format with Palmeiras is more comprehensive than a conventional contract. Ele highlighted that the company is fully aligned with the club’s objectives and vision, always seeking to innovate in the way it interacts with fans and offers added value through its products and joint actions.

Exclusive experiences for Família Palmeiras

The launch of the products is just the beginning of a series of actions planned to improve the fan experience. The Palmeiras/Cimed partnership foresees the development of special events, the creation of exclusive content on social media and other initiatives that aim to strengthen the connection between the fans and the brands involved.

These actions are designed to engage fans on different platforms, from the physical store environment to the digital environment, promoting continuous and relevant engagement. The objective is for each fan to feel like an integral part of this partnership, enjoying benefits and news that reinforce their passion for the club.

The availability of products from the Palmeiras/Cimed partnership will occur gradually, facilitating access at various points of sale. Starting next week, the items can be found on dedicated channels and in the country’s main pharmacy chains.

Interested fans and consumers will be able to purchase products at the following locations:
– PalmeirasStore.com, the club’s official online store.
– Lojas physical offices of Palmeiras Store, distributed in several cities.
– Principais pharmacies in the country, ensuring broad national accessibility.

Cimed: a pillar of the national pharmaceutical industry

With a history of 49 years, Cimed has established itself as one of the fastest growing pharmaceutical companies in the Brazilian scenario. The company is proud to maintain its independence and 100% national capital, standing out in a market often dominated by large global corporations. Esse profile allows Cimed agility and an in-depth understanding of the needs of the Brazilian consumer.

Currently, the Cimed catalog covers more than 600 diversified products, meeting a wide range of health and well-being demands. The company’s distribution capacity is impressive, directly reaching more than 90 thousand points of sale and being present in more than 98% of pharmacies throughout the country.

Cimed’s market leadership is evident in crucial segments. The company is one of the main names in categories such as anti-flu, vitamins and over-the-counter medicines (MIPs). Essa prominent position reinforces the credibility and trust that the brand has gained among consumers and healthcare professionals over the decades.

The reflection of collaboration in the sports scene

The union between a mass football club like Palmeiras and a pharmaceutical giant reflects a growing trend in the sports sponsorship market: the search for synergies that go beyond brand exposure. Essa collaboration shows how sport can be a powerful platform for companies that want to associate their products with values ​​such as health, performance and well-being, while clubs find new sources of revenue and innovative ways to engage their fan base.

Engagement and legacy for the fan

The initiative by Cimed and Palmeiras creates a lasting legacy for fans, who now have access to quality products linked to their passion for their team. Esse movement strengthens the feeling of belonging to Família Palmeiras and provides a new dimension to the experience of being a fan, with items that accompany everyday life and reinforce the club’s identity.