CBF announces partnership with Google to use artificial intelligence in football

Confederação Brasileira of Futebol announced this Monday a partnership with Google. The technology company becomes the official sponsor of the Brazilian teams, covering men’s and women’s teams in the main and youth categories. The agreement provides for the integration of tools such as Google Gemini to assist technical committees in the development of technologies applied to athletes’ performance.

The contract lasts for two years and covers the period that includes Copa of 2026 and Copa Feminina of 2027. The partnership covers the under-15, under-16, under-17, under-20 and under-23 teams, in addition to the main teams. Marcas from group Google will have a strategic presence in digital content produced by CBF on social networks.

Integration of artificial intelligence in Brazilian football

The collaboration between CBF and Google focuses on the use of generative artificial intelligence. Google Gemini will be available to technical committees to support analysis and development of initiatives that combine sport and technological innovation.

This approach allows you to explore new ways of preparing teams. The Google search tool is also part of the partnership’s benefits package.

Details of the agreement signed between the institutions

The official announcement took place this Monday through joint statements from the two organizations. The sponsorship reinforces the CBF’s portfolio of partners in the face of the main international men’s football competition.

Teams from all categories receive technological support. The presence of the platform in the confederation’s digital materials increases the visibility of the Google brand among the football public.

Expansion of technical support for multiple categories

The partnership extends support beyond the main teams. Categorias male and female base gain access to AI solutions to improve training and strategies.

Technical committees from different age groups can use the resources to analyze performance. The agreement seeks to bring Brazilian football closer to current innovations in the field of technology.

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Digital presence and creation of joint initiatives

Content produced by CBF on social media will include exposure of the Google brands. The initial proposal indicates joint work to create new initiatives that connect the world of football to technology.

This integration takes place at a strategic moment for the highest national football entity. The focus remains on the practical application of the tools to benefit the teams on the field.

Technological advancement in team preparations

Google Gemini offers artificial intelligence capabilities that can assist with specific tasks for technical committees. The search tool complements the ecosystem of solutions available.

CBF did not disclose the financial values ​​involved in the contract. The agreement consolidates the strategy of expanding partnerships with companies from different sectors to strengthen the structure of the selections.

Practical application of AI at different levels of football

Base squads receive the same level of access to technologies as senior teams. Essa Uniformity allows for continuous development from entry level to professional.

Technical support covers both the men’s and women’s teams at all tracks. The partnership represents a milestone in the rapprochement between sport and advanced digital solutions.