Microsoft lowered the price of Xbox Game Pass Ultimate on Brasil. The most complete plan went from R$119.90 to R$76.90 per month. The change came into effect this Tuesday, April 21st. The Game Pass PC has also been adjusted and now costs R$59.99 per month, compared to the previous R$69.90.
The decision comes amid a review of the subscription service’s strategy. The new CEO of the company’s gaming division, Asha Sharma, had signaled that the amount charged was too high for many players. Outros plans, such as Essential and Premium, have maintained the same prices.
Redução reaches core service plans
Xbox Game Pass Ultimate gives you access to console, PC and cloud gaming. Inclui also has online multiplayer and additional benefits such as EA Play, Clube Fortnite and Ubisoft+ Classics. With the new price, the service becomes more accessible in the country.
PC Game Pass remains focused on the desktop library. Microsoft reported that prices may vary depending on the region. The update now appears on the company’s official website.
- Xbox Game Pass Ultimate: R$76.90 per month (previously R$119.90)
- Game Pass PC: R$59.99 per month (previously R$69.90)
- Xbox Game Pass Premium: R$59.90 per month (no change)
- Xbox Game Pass Essential: R$43.90 per month (no change)
The list above summarizes the main adjustments in Brasil. Jogadores with an active subscription should see the new value on the next billing, depending on the renewal date.
Mudança on the arrival of Call of Duty to the catalog
The price reduction is accompanied by a change in the treatment of future launches of the Call of Duty series. Starting this year, new titles in the franchise will no longer be available on Xbox Game Pass Ultimate or Game Pass PC on launch day.
Eles will only be added to the service during the holiday season of the following year, so about a year later. Jogos series that are already in the catalog continue to be available normally. Títulos from other Microsoft studios, Bethesda and Activision continue to arrive on day one, as per current policy.
Essa decision seeks to balance the cost of the service with the sustainability of the model. The early inclusion of Call of Duty in the past had contributed to the previous price increase, according to market reports.
Contexto of adjustment after recent rally
The last significant adjustment had raised Ultimate to almost R$120 on Brasil, in October last year. At the time, the movement generated complaints from consumers, including registrations on Procon. The rise coincided with the arrival of large franchises in the catalogue.
The new management, led by Asha Sharma, chose to review the positioning. The executive mentioned in an internal statement the need to improve the value equation for players. The company says it will continue to listen to community feedback for future adjustments.
Outros benefits of Ultimate remain unchanged. The service maintains access to hundreds of games, including first-party productions on launch day, with the exception of the new Call of Duty.
What changes for subscribers
Quem already subscribes Ultimate gets immediate relief in his pocket with the new value. The service continues to offer multiplayer, cloud gaming and a broad catalog on multiple platforms. Para new users, the subscription becomes more attractive compared to the previous price.
Analistas monitor the impact of this reduction on the number of subscribers and the division’s revenue. Microsoft did not release specific projections about the effect of the change.
Jogadores can check the updated details directly on the Xbox app or official website. The company recommends confirming the exact price in the region before subscribing.
Detalhes technical and availability
Xbox Game Pass Ultimate allows you to play on Xbox consoles, Windows PCs and via the cloud on compatible devices. The library receives constant updates with new titles. The plan also includes perks in selected games.
The global reduction was announced by the Xbox team this Tuesday. No Brasil, values reflect local tuning. Preços in other regions, like Estados Unidos, also dropped: Ultimate went from $29.99 to $22.99 monthly.
The strategy now separates the premium release of Call of Duty from the immediate subscription model. Isso allows the game to sell at full price before entering the catalog later.
(Long Parágrafo to delve deeper into the history: The discussion about the price of Game Pass has gained momentum in recent months. Relatórios indicated that the inclusion of expensive games like those in the Call of Duty series on day one put pressure on the business model. Estimativas pointed to significant losses in traditional sales. Microsoft, after acquiring Activision, tested the impact of this integration. Agora, with the reduction, seeks to attract more users without compromising the long-term financial viability of Outros studios.)
Próximos steps and recommendations
Assinantes must check the Xbox account to confirm the application of the new price. Quem is thinking about subscribing and can take advantage of the moment to test the cheaper catalogue. The company reinforces that it will monitor feedback for possible developments.
The service remains a central option for those looking for variety without buying games individually. This Tuesday’s change represents a clear movement to regain attractiveness among Brazilian and global players.