Instagram has started testing a new standalone application called Instants. The tool allows you to share photos and videos that disappear after a single view and expire within 24 hours. The new feature debuted first on Espanha and Itália this week. Usuários connect the main Instagram account to send content to close friends or mutual followers.
The app opens directly on the camera. Não there is an option to upload from the cell phone gallery and editing is restricted to superimposed text. The proposal encourages more natural moments, without filters or elaborate retouching. A spokesperson for Meta explained that the goal is to offer smooth ways to connect.
App opens in-camera and limits editing capabilities
The Instants interface prioritizes simplicity. Quem downloads the application and finds the active camera on the first screen. One tap captures the image or short recording. Depois addition, simply select contacts to send.
Messages follow clear rules. The receiver sees the content only once. Passadas every 24 hours, it disappears automatically even without viewing it. Essa mechanics resembles features already present in Instagram’s direct messages, but now has a separate app.
- Captura only with app’s integrated camera
- Adição of plain text in images or videos
- Envio for close friends or mutual followers
- Conteúdo expires after 24 hours or one view
- Direct Vinculação with main Instagram account
Semelhança with Snapchat and focus on authenticity
The design of Instants takes up concepts of ephemeral sharing popularized by other networks. Limiting editing aims to reduce the pressure for perfect images. Usuários report that the app encourages everyday recording without worrying about aesthetics.
Meta tests the product in selected markets before possible expansion. Versões for Android and iOS are now available on Espanha and Itália. Ainda there is no date for arrival in other countries, including Brasil.
Como o Instants integrates into the Meta ecosystem
Quem uses the new app and maintains the same account as Instagram. Isso makes it easy to access existing contacts. The photos sent can be circulated both through Instants and through direct messages, depending on the user’s preference. The company evaluates different formats based on initial returns.
Testes internals seek to understand what pleases the public most. Algumas versions prioritize sending speed. Outras explore ways to group conversations with close friends. The feedback will help decide next steps.
Ficha Instants initial technique
The application is in the initial testing phase. For now, it focuses on capture, sending, and single viewing. Não does not have a public feed or permanent publication. The focus remains on private and temporary interactions.
Current Disponibilidade: Espanha and Itália. Plataformas: Android and iOS. Requisito: active account on Instagram. Funcionalidades main features: native camera, plain text, ephemeral content.
Meta monitors Instants’s performance closely. The launch reflects the company’s strategy of experimenting with formats that reduce excessive curation on social media. Usuários from other countries are still awaiting release.