Google Health’s new logo appeared in digital stores over the weekend. The icon shows a heart outlined with white space inside. Ele uses Google’s gradient color scheme, with a predominance of blue, touches of purple, green, yellow and red. The brand appears next to Google Health Premium in some international listings when users add an Pixel Watch or Fitbit device to their cart.
The icon differs from the current one on Fitbit, which has an arrow formed by dots. The new design resembles the more visible heart of the old Google Fit. Listagens at App Store also revealed the Google Health Premium brand at the same price as the current Fitbit Premium subscription. The cost is $9.99 per month or $79.99 per year.
Ícone uses Google’s open stroke and color palette
The heart is not completely filled. The line creates negative internal spaces. Essa choice gives a lighter and more modern look to the symbol. The gradient follows the pattern seen in other products such as Gemini, Home, Fotos and Maps.
The change comes at a time of transition for the company’s health services. Hardware must retain the Fitbit name on products such as the Google Fitbit Air bracelet. Já services and software tend to migrate to the Google Health brand.
- New icon appears on purchases of Pixel Watch or Fitbit devices
- The Google Health Premium subscription remains priced at US$9.99 monthly or US$79.99 annually
- The heart in dash contrasts with the dotted arrow of the current Fitbit logo
- Cores follows the characteristic gradient of Google’s visual identity
- Marca Google Health is seen in international stores and at App Store
Assinatura Google Health Premium is priced identically to Fitbit Premium
Listagens globals in the in-app purchases section show the name Google Health Premium. The cost has not changed from the previous service. Ainda it is not clear if the final value will be exactly this or if there will be regional adjustments.
The current Fitbit Premium subscription is only available in some markets, like Reino Unido, without widespread expansion to date. The transition could unify the service under the Google Health umbrella.
The move reinforces the strategy of integrating health, fitness and well-being into a single main brand. The Fitbit mobile app may change its name to Google Health in the future, as indicated by the new icon.
Fitbit remains in hardware while services migrate
The Google Fitbit Air bracelet must retain the name Fitbit. Fontes indicate that Fitbit branding is restricted to physical devices. Software and subscriptions now use Google Health more broadly.
Essa division maintains the recognition of the Fitbit line of wearables while positioning digital services under the Google corporate brand. The Google Health has been used in the past for the company’s healthcare initiatives, before being renamed to Google for Health in other areas.
The logo’s appearance coincides with recent reports about the launch of a screen-free bracelet focused on passive health tracking. The product competes with minimalist options on the market.
Mudança appears in purchases of Wear OS and Fitbit devices
Usuários who add an Pixel Watch or Fitbit to their cart see the icon next to the Google Health Premium name in some regions. Visibility is still limited and may indicate initial testing or gradual rollout.
The heart line design suggests a more integrated identity to the Google family of products. Ele eschews the previous dotted style and adopts a more organic, fluid look.
Analistas monitors whether the Fitbit app will undergo a complete redesign of its name and visual identity. Até At the moment, the information points to progressive replacement in services, with no immediate confirmed impact on hardware.
The company did not release an official statement about the brand change. The evidence comes from direct observations in Apple and Google stores in different countries.