Tully’s Coffee debuts in JobTune sweets judging with 10 products against elite chefs

Tully’s Coffee, a chain of coffee shops with around 830 stores in Japão, participates for the first time as a judge in an episode of the JobTune program. The TBS attraction aired on Saturday night, April 25, 2026. Top pastry chefs evaluated 10 items from the brand, including new releases and house classics. The segment highlighted products such as the new mascarpone tiramisu milkshake and the super rich cheesecake.

Tully’s Coffee prepares 10 items for expert evaluation

The chain selected sweets recommended by its employees for the test. Entre they are the classic cheesecake, options with high quality sweet potatoes from the province of Tokushima and combinations that mix national Gouda cheese with sun-dried salt from França. The chefs analyzed flavor, texture and harmony with coffee, Tully’s main focus.

The episode showed behind the scenes of the preparation and reactions during the tasting. An emotional turn of events marked the moment, with tears recorded on the scene. The production did not immediately reveal the exact reason for the emotions.

• Milk-mascarpone tiramisu shake, which reproduces the authentic taste of Italian tiramisu
• Batata-sweet made with Naruto Kintoki from Tokushima
• Cheesecake super rich with Gouda cheese and French salt
• Outros classics and new releases from the line of more than 20 types of sweets available in stores

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Tully’s Coffee maintains a dynamic menu and updates seasonal options frequently. Sweets represent an important part of sales alongside coffees and drinks. Participation in the program served to showcase the internal work of developing recipes.

Profissionais from the confectionery store tested items sold over the counter and in the units’ windows. The JobTune format usually compares network products with the opinion of industry experts. In the case of Tully’s, the objective was to validate the quality perceived by regular customers.

Formato program and broadcast

JobTune, from TBS, features professionals from different areas who reveal secrets of the job. The April 25th episode featured the coffee and sweets segment as the main attraction. The broadcast took place from 7pm local time on Japão. Plataformas as TVer and Paravi offered free access to the content.

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Espectadores followed the judging live and explanations about ingredients chosen by the network. Tully’s highlighted the use of selected raw materials, such as premium sweet potatoes and specific cheeses. The program usually generates repercussions in participating chains and stores.

Detalhes of featured products

The tiramisu mascarpone milkshake emerged as one of the recent launches. Ele seeks to translate the Italian dessert into a cold drink format. Já sweet potato uses variety Naruto Kintoki, known for quality in the Tokushima region. The cheesecake incorporates Gouda cheese produced in the country and imported salt from França for flavor balance.

Esses items are part of the chain’s strategy of offering options that match specialty coffees. Tully’s operates with an emphasis on selected beans and manual espresso preparation in many units.

Impacto expected in stores after the show

Exposure on JobTune tends to increase interest in Tully’s candy menu. Lojas across Japão should register greater demand for the tested items. The network, present in the Japanese market since 2006 through an agreement with Ito En, continues to expand with a focus on consistent quality.

The episode reinforces the brand’s image as an option that goes beyond coffee. Clientes can find the products in approximately 830 points of sale across the country.