Casio has officially announced one of the most anticipated releases by collectors and pop culture fans in recent months. The new G-Shock GA-2100CC-3A is the result of an exclusive partnership with Coca-Cola, celebrating the beverage giant’s 140th anniversary. The watch combines the brand’s characteristic resistance with unique visual elements inspired by the iconic design of Coca-Cola glass bottles, a striking difference in the manufacturer’s special edition portfolio.
The main visual highlight is the translucent finish of the structure. Caixa and bio-based resin bracelet feature a transparent green tone that directly references the brand’s classic bottles. Esse standard moves away from the common among conventional G-Shock models, offering both a nostalgic and contemporary look to the accessory.
Detalhes that refer to the iconic drink
On the brown dial, the Casio included creative references to the drink theme. The panel displays a pattern that simulates soda bubbles, complemented by vibrant red details that refer to the globally recognized logo. The function indicator disc, located to the left of the dial, features a small bottle of Coca-Cola as the main marker — a detail that elevated the visual appeal and became the project’s greatest curiosity.
Apesar emphasizes aesthetics, the model maintains all the robustness expected from the series. The Carbon Core Guard structure and mineral glass guarantee protection against impacts, while the reduced weight of just 51 grams facilitates prolonged use. Water resistance reaches 200 meters, suitable for routine activities and occasional immersions.
Recursos technicians maintain quality standards
The device works as a hybrid, combining analog hands with a digital display with a black background. Dual high-intensity LED lighting ensures visibility in different lighting conditions. The Hand Shift feature automatically moves the hands so as not to obstruct the view of the digital screen, preserving the watch’s full functionality even during frequent consultations.
Accuracy is guaranteed by the Casio quartz system, with an estimated variation of just 15 seconds per month. The automatic calendar works until the year 2099, and the watch supports 31 time zones simultaneously. Cronômetro 1/100th of a second, timer and five daily alarms complement the functionality package. The battery has an estimated autonomy of three years with normal use.
Disponibilidade and price vary by region
The official launch has already taken place, but arrival in stores is scheduled for May 2026. No Reino Unido, the G-Shock Coca-Cola will cost £160, equivalent to approximately R$1,075 in current conversion, with a limit of one unit per customer. No Japão, the price will be ¥27,500 (around R$860), but sales will take place by lottery due to the expected high demand.
- Mercado Reino Unido: £160 per unit
- Mercado Japão: ¥27,500 with draw
- Purchase Limite: one unit per customer (Reino Unido)
- Disponibilidade General: May 2026
Detalhes launch in the USA and other European regions will still be announced by the manufacturer. Expectations are high among collectors, who are already monitoring availability on specialized resale platforms.
Cronograma collaborations reinforce Casio strategy
The week represents a strategic moment for Casio, which also revealed two other significant collaborations. A partnership with Ron Herman brings the GA-B2100 model equipped with a solar battery and Bluetooth connectivity. Simultaneamente, the union between Casio Vintage and the MISCI brand rescues classic designs, elevating them to the status of contemporary fashion icons, reinforcing the brand’s positioning in different market niches.