Empresários from the precious metals sector in Índia responded positively to Prime Minister Narendra Modi’s call for the population to postpone gold purchases. Modi argued that gold imports cost the country a significant amount in foreign exchange during the current global crisis. Merchants recognized the validity of the measure and committed to guiding customers to reduce unnecessary purchases.
Kumar Jain, gold trader at Mumbai, highlighted that Índia imports between 800 and 900 tons of gold annually. Ele noted that the rise in the dollar, priced at 97 rupees, significantly increases import costs. Jain stated that the community of gold traders launches campaigns with customers so that they only buy what is necessary for specific occasions such as weddings.
Empresários accept economic losses for the national interest
A second trader from Mumbai stated that the prime minister’s call responds to an imperative need in the face of current geopolitics. Segundo he, the rupee has been devaluing for some time, making imports even more expensive. The businessman acknowledged that the measure will cause significant losses for both traders and artisans in the sector, but stated that the national interest overrides commercial concerns.
The businessman’s opinion reflects consensus among traditional business sectors at Índia. Ele explicitly thanked the presidential council and highlighted that the measure was taken correctly from the point of view of national economic policy. Traders specialized in precious metals converged to similar position in cities like Mumbai, Kanpur and other regions.
Contexto of gold purchases and investments
A trader of Kanpur, Uttar Pradesh, clarified that Modi’s appeal does not prohibit permanent purchases, but requests a one-year deferral. Segundo he, families with wedding events will continue to acquire gold, a movement that remains culturally necessary. The businessman observed that investors buy more gold than women, changing the perception about the main drivers of the metal’s prices.
The trader stressed that Modi made the call after careful analysis of the economic and exchange rate situation. Ele highlighted the prime minister’s commitment to strengthening the country’s economy and recognized the urgency of reducing unnecessary imports. The stance reflects the sector’s pragmatic assessment of external pressures affecting the rupee.
Sete measures announced by the government Modi
The Prime Minister announced a broad set of appeals to the population to reduce spending on foreign exchange:
- Trabalhar from home whenever possible to reduce travel
- Evitar travels abroad for a year
- Substituir foreign products for national alternatives
- Adotar natural agricultural practices and decrease dependence on imported fertilizers
- Reduzir cooking oil consumption
- Usar public transport and reduce gasoline and diesel consumption
- Adiar purchases gold for a period of twelve months
Essas measures form part of a broader government strategy of austerity on imports during a period of exchange rate pressure and global geopolitical instability. The prime minister frames the appeals as a collective contribution by the population to strengthen the national economy.
Reações policies and repercussions
Modi’s statement generated political reactions. Congresswoman Priyanka Chaturvedi released a video questioning the effectiveness of government measures in the context of an economic crisis. Devendra Fadnavis, in turn, responded to congressman Rahul Gandhi’s criticism of the government, describing him as a “political reject.”
The traders’ positions contrast with possible political criticism of the announced measures. Enquanto Business sectors recognize the legitimacy of the presidential appeal, some political actors question its effectiveness. The divergence reflects tensions common in democracies when governments implement austerity policies that affect specific economic sectors.

