Nintendo has started a massive promotional campaign on its digital store with reductions of up to 80% on titles for Switch and Switch 2 during Semana Dourada, a national holiday on Japão. The action began on April 28th and continues until May 11th, offering consumers the opportunity to expand their digital libraries at significantly reduced prices. The commercial strategy ranges from franchise classics to recent releases optimized for the new hardware, driving both the adoption of the Switch 2 and the engagement of owners of the original console.
Digital distribution overcomes problems of lack of stock in physical retail chains, allowing customers to access the showcase of offers directly through the hardware’s main menu or through the official Nintendo website. The discount period coincides with days off in the Japanese calendar, a strategy that seeks to maximize players’ leisure time and increase sales during the festive period.

Personagens classics from Nintendo with moderate discounts
Nintendo’s historic mascots occupy a prominent position in the online store with reductions of 30%. Super Mario Party Jamboree drops from 7,100 yen to 4,970 yen, offering board dynamics and fast-paced competitions for up to four players. The version optimized for the Switch 2 participates in the campaign with the same discount percentage, as does the package sold with interactive peripherals.
Super Mario Maker 2 follows the same discount policy, reducing from 6,578 yen to 4,604 yen. The tool provides virtual instruments for building and sharing platform scenarios on the internet, maintaining an active user base who publish new challenging routes daily. Princesa Peach: Showtime! closes the main block with a 30% cut, going from 6,500 yen to 4,550 yen, using mechanics inspired by theatrical performances.
- Super Mario Party Jamboree: 30% discount (from 7,100 to 4,970 yen).
- Super Mario Maker 2: 30% discount (from 6,578 to 4,604 yen).
- Princesa Peach: Showtime!: 30% discount (from 6,500 to 4,550 yen).
The values operate as a basis for the Asian market. Consumidores Brazilians need to calculate tax rates on financial transactions before finalizing the purchase, in addition to considering additional charges charged by banking institutions when using international credit cards. Changing the region in the user account allows access to the foreign catalog with current promotions.
Role playing Jogos with the biggest discounts
Titles focused on long narratives and character evolution show the most significant price drops during the promotion. Persona 5 Royal tops the list with an 80% reduction, falling from 7,678 yen to 1,535 yen. The project developed by the Atlus studio offers dozens of hours of urban exploration in Tóquio and tactical combat in parallel mazes, demanding strategic precision from players.
Hades offers a 75% discount for those interested in quick reflex challenges, using elements from Greek mythology in procedurally generated scenarios. Final Fantasy VII Remake Intergrade Digital Deluxe enters the sale with 40% less cost, modernizing one of the greatest classics in the history of video games. Octopath Traveler 0 is 30% cheaper, while Shinepost: Be Your Idol! reduces from 8,800 yen to 5,280 yen with 40% discount, combining career management with musical rhythm.
Retrocompatibilidade and transition to Switch 2
The presence of editions programmed specifically for Switch 2 demonstrates Nintendo’s focus on platform transition. Vários promotional products feature files optimized for the new equipment, taking advantage of advanced processing capacity to display complex textures and realistic lighting. Loading times are considerably reduced compared to the previous generation, with the virtual store using visual badges to identify games that run with native improvements.
Backward compatibility technology acts as a decisive factor when purchasing digital media. Owners of recent hardware run previous generation titles at no additional cost, with the operating system recognizing the customer’s profile and automatically releasing data transfer. The unified structure avoids fragmentation of the software library built over the years, ensuring operation on different devices within the same family.
Simuladores sports and independent productions complete the offer
The virtual competitions department attracts fans with adaptations of famous franchises. Dragon Ball Sparkling! Zero participates in the event with a 20% discount, delivering battles in three-dimensional arenas with characters from Japanese animation. EA Sports FC 26 records an aggressive 70% cut in the official price, moving the online gaming community months after the product arrived in stores.
Independent Produtoras are present with reductions ranging between 15% and 40%. Core Keeper focuses mechanics on survival and resource mining in underground caves, while Dinkum takes the player to a virtual environment based on Austrália’s fauna and flora. PowerWash Simulator 2 offers relaxing dynamics focused on cleaning scenes with high pressure equipment. Karaoke JOYSOUND for Nintendo Switch has a reduced price for the holiday period, transforming the video game into a music machine with a vast catalog connected to the internet. Offers close at exactly 11:59 pm on May 11th Japanese local time.