Onyx has revealed the official price of the Boox Poke 7, its new electronic ink reader scheduled to debut on May 21st. The device will cost ¥1,199 (approximately US$176 or €151) at launch, representing an increase compared to its predecessor Poke 6, which debuted for ¥1,099. Fotos live and design specifications were also released ahead of the company’s formal announcement.
The value places the new model above the Kindle Paperwhite, available for US$ 159.99 at Amazon. Apesar’s high price, the manufacturer offers temporary incentives for early buyers, including an immediate discount and free accessories for those who purchase in the first few periods after launch.
Preço and new device availability
The Boox Poke 7 will go on sale on the same day as the announcement, May 21st. Onyx implemented a tiered promotional strategy to attract early buyers:
- The first 200 orders placed within the first 30 minutes will receive a 10% discount on the total amount
- Todos orders placed within the first 4 hours will receive a free silicone case valued at ¥69 (about US$10 or €9)
- The device will be available in three different colors
Design renewed with a focus on ergonomics
Official images released by the manufacturer indicate significant changes to the physical design of the Poke 7. The back of the device features a ribbed pattern designed to provide a more secure grip during prolonged use. Esse ergonomics improvement represents a clear evolution compared to the previous model, which did not have this textured feature.
The screen remains the central element of the device. The new reader maintains the built-in screen configuration similar to the Poke 6, preserving the approach that characterizes this Onyx product line.
Especificações techniques and differentials
Onyx has not yet released full details about the internal technical changes to Poke 7. The price increase suggests possible improvements in processing, response time or storage capacity, but official confirmation remains awaited. The device maintains a monochrome screen, a standard feature of electronic readers in its category.
The ribbed design at the rear visually differentiates the new model from its predecessors. Esse constructive detail may impact the user experience in prolonged reading sessions, especially for users who prefer devices with better grip in their hands.
Contexto market and positioning
The price increase places the Poke 7 in a value range that requires clear justification to the consumer. Atualmente, Kindle Paperwhite offers consolidated functionality at a lower cost, creating competitive pressure on Onyx. Launch promotions suggest that the company recognizes this dynamic and seeks to stimulate initial demand through direct financial incentives.
The strategy of releasing images and prices before the formal announcement is common in the gadget market, allowing technology critics to prepare analyzes and reviews for publication on launch day. Esse schedule maximizes media coverage and engagement potential.