Citroën 2CV returns in 2028 as a European electric car for 15 thousand euros

Stellantis revealed the return of the iconic Citroën 2CV during its Dia of Investidor 2026, marking the resurgence of one of the most iconic vehicles in European automotive history. The model will be produced from 2028 at Itália, specifically at Pomigliano d’Arco, in the metropolitan region of Nápoles, with a price set at 15 thousand euros. The announcement is part of the FaSTLAne 2030 five-year plan, which foresees investment of more than 60 billion euros in the development of 60 new models.

The new 2CV will be the first electric car in the “e-car” category, a term used by Stellantis to designate affordable electric vehicles manufactured by Europa. The acronym “e” represents the three pillars: European, economic and ecological. The official presentation will take place at Salão of Automóvel of Paris of 2026, consolidating the brand as a protagonist in the entry-level electric mobility segment.

Estratégia design and historical references

The new Citroën 2CV maintains strong visual connections with the original model from the 1940s. The rounded hood, wheel arches projecting outside the car’s volume and round front headlights replicate the iconic features that marked generations. The nostalgic operation follows a similar path to that of the Fiat with the 500 and Grande Panda, in addition to the French rival Renault with the models 5, 4 and Twingo. The strategy of rescuing consolidated classics continues to attract consumers who seek identity and affective memory in vehicles.

Segundo the teaser released, the Stellantis plan includes three different models in this price category, one of them potentially being the new Fiat Panda. The diversification of offers reinforces the group’s commitment to occupying the affordable electric compact segment, where European demand is constantly growing. Cada model will receive stylistic and technical adaptations according to its brand of origin.

Plataforma STLA One and cost reduction

The central technical innovation of FaSTLAne 2030 is the STLA One platform, which integrates five architectures into a single scalable foundation. The solution makes it possible to house models from segments B, C and D, significantly reducing production costs. Essa architectural flexibility results in resource savings and, consequently, in more competitive final prices for the end consumer.

The batteries used will be lithium iron phosphate (LFP), a more economical technology compared to conventional alternatives. The choice reflects Stellantis’s priority on offering affordable electric mobility without compromising the safety and durability of the cells. The reduced cost of LFP batteries allows manufacturers to pass savings back into retail prices.

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Metas ambitious for the European market

The FaSTLAne 2030 plan sets out clear objectives for the transformation of the Stellantis portfolio over the next five years:

• Desenvolvimento of 60 new models in the period
• 29 fully electric models integrated into the portfolio
• Triplicação of battery electric vehicle (BEV) participation in Europa until 2030
• Investimento of over 60 billion euros in infrastructure and development
• Produção located in European plants, prioritizing short supply chains

Stellantis aims to consolidate its leadership position in the European electric vehicle market, where environmental regulations tighten fossil fuel phase-out schedules. The return of the Citroën 2CV is part of a larger strategy to democratize electric mobility, making the technology accessible to low- and middle-income audiences. Reducing prices through scalable platforms and cheaper batteries is a competitive key compared to Asian competitors.

Contexto Competitive and Market Opportunity

The electric car segment below 20 thousand euros remains little explored by large Western manufacturers. Volkswagen, with its ID.Cross, seeks to penetrate a similar range, while Chinese brands accelerate the offer of economical models. Stellantis identifies a clear opportunity to reuse consolidated brand assets such as the Citroën 2CV to capture audiences who are hesitant to adopt electric mobility due to cost reasons.

Production located in Pomigliano d’Arco reduces logistical expenses and strengthens jobs in a region with a historic Italian automotive industry. The site already has established infrastructure, adaptable production lines and a qualified workforce in vehicle manufacturing. The decision not to relocate to third countries highlights commitment to European value chains during the energy transition.